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The Evolving Consumer Journey — And What It Means for Auto Repair Shops

Business Actualization

Todays vehicle owners are navigating a winding, multi-stop route before they choose a new auto repair shop. From scrolling and streaming to searching and shopping, modern consumers move fluidly across devices and platforms and shop owners who want to grow need to meet them at every stage of that journey.

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Marketing Tools and Tech Ideas for Auto Repair Shops

Shop Marketing Pros

EPISODE: 139 Marketing Tools and Tech Ideas for Auto Repair Shops Marketing your auto repair shop can be overwhelming, but with the right tools, it doesnt have to be. Marketing Tools Overview (00:01:22) Brian discusses the importance of using effective marketing tools for auto repair shops.

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Branding Your Shop As A Concierge Auto Repair Shop

Shop Marketing Pros

EPISODE: 131 Branding Your Shop As A Concierge Auto Repair Shop Standing out in the auto repair industry takes more than just great serviceits about creating an experience that keeps clients coming back. Keep your shop top of mind on the mobile device they love.

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How To Brand Your Auto Repair Shop as a Concierge Repair Shop

Shop Marketing Pros

The first step to branding your shop this way is simple: highlight how well you take care of your clients, and dont stop. Your website is a key part of your auto repair shop marketing strategy. This includes social media posts, CRM texts, and other marketing materials. Social media: Dont just post generic car tips.

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FLACA Accelerate Conference 2025 | Finding & Creating Social Media Content to Help Your Customers Know, Like, and Trust You

Shop Marketing Pros

Finding & Creating Social Media Content to Help Your Customers Know, Like, and Trust You FLACA Accelerate Conference 05/16 & 05/17/2025 Register Now There is no shortage of content to share from an auto repair shop when it comes to helping your customers know you better.

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Why Auto Repair Shops Can’t Afford to Wait: Proactive Sales Actions to Keep Your Bays Full

Business Actualization

However, shop owners and their teams need to take proactive sales actions to maintain a consistent workload and avoid slow periods. By directly engaging with customers, nurturing leads, and actively seeking out new opportunities, auto repair shops can drive long-term growth and steady business, even during slower times.

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Preparing for April’s Marketing

Shop Marketing Pros

From leveraging Spring Car Care Month to hosting car care clinics, youll uncover creative ways to educate customers, build trust, and grow your auto repair shop. April Fool’s Day Marketing (00:10:48) Ideas for fun social media posts and jokes to engage customers on April Fool’s Day.