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The first step to branding your shop this way is simple: highlight how well you take care of your clients, and dont stop. Your website is a key part of your autorepairshop marketing strategy. This includes social media posts, CRM texts, and other marketing materials. Social media: Dont just post generic car tips.
In the autorepair world, many shop owners and serviceadvisors make the mistake of passively waiting for customers to walk through the door. Most shops rely heavily on automated follow-ups or reminders from their CRM, hoping customers will return for overdue services.
Before they ever call or walk through your door, theyre sizing up your shop based on what they find online. Your website, Google Business Profile, and the shops social media presence all shape that first impression. Theyll go deeper, checking your social media to see what kind of experience they can expect at your shop.
When people want their car fixed, they don’t just go to any autorepairshop. They look for a business known for its exceptional service quality and ability to deliver outstanding results. A proven process is the exact way that your team does things at your autorepairshop. Here’s how that works.
My thought is the local autorepairshops will notice their local program and hop on board to help them, in turn, finding the next crop of technicians.” Buckley is an ASE Certified ServiceAdvisor, Master Tech, and AMI Master – AMAM & AMEV. The other schools get much needed attention.
While 2024 was a year of new car supply chain recovery, what seems to be setting 2025 apart already is the renewed focus on payment options, strong value and customer service being sought after by most drivers. The expectation is that modern vehicles should be repaired and maintained by modern shops and expertly trained staff.
Once that happens, marketing has done its job and it’s time for sales and customer service to kick in. At Shop Marketing Pros, we tend to work with the best of the best shops. If you have a low average estimate, you’ll certainly have a low average repair order. The job of an autorepairshop is to fix cars.
We just came through the summer months and most autorepairshops seemed to do pretty well. Have you claimed your Google Business Profile, and is it completely and accurately filled out with service descriptions that directly relate to the services you have listed on your website? Then September and October came.
Do you believe that your autorepairshop is the same as every other autorepairshop? Most shop owners don’t, and they’re right. You need to tell people about what’s happening in your shop and in your lives through social media. It could be that they don’t trust autorepairshops.
They recognize and celebrate excellence in websites, videos, mobile, social media, animation, marketing, and podcasts. ASR Automotive Service & Repair is a full-serviceautorepairshop in Fort Collins, Colorado, operating since 2008. T-Mobile by Zeta Global, and many more.
Finding a reliable autorepairshop that understands the specific needs of your vehicle is crucial for maintaining its longevity and performance. A shop with experienced, certified mechanics and a strong reputation is more likely to provide reliable service.
Marketing for the autoshop professional. Watch a 6 min demo video Schedule a discovery call menu The Biggest Mistakes Being Made in Your AutoRepairShop Marketing Automotive Management , Leadership , Marketing Introduction We’re coming up on June, and I was tasked with writing this article. Let’s get started.
Welcome and Topic Introduction (00:00:10) Brian Walker welcomes listeners and introduces the topic of making great first impressions in autorepair. Secret Shopper Concept (00:01:03) Kim discusses the idea of offering secret shopper services to evaluate first impressions in autorepairshops.
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