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4 Tips for Building Trust as an Automotive Service Advisor

Automotive Training Centre

An Automotive Service Advisor is often the first point of contact between customers and auto repair shops. In many ways, automotive service advisors represent the face of the auto repair business that employs them. Further, provide options whenever possible.

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The Biggest Mistakes Being Made in Your Auto Repair Shop Marketing

Shop Marketing Pros

Marketing for the auto shop professional. Watch a 6 min demo video Schedule a discovery call menu The Biggest Mistakes Being Made in Your Auto Repair Shop Marketing Automotive Management , Leadership , Marketing Introduction We’re coming up on June, and I was tasked with writing this article. Let’s get started.

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Navigating the Current Economy and Elevating Your Auto Repair Shop

AutoFix

While challenges are present, they also bring opportunities to fine-tune operations and provide exceptional service to stand out in a competitive market. Finally, we don’t need to create our own issues within our auto repair shops on top of everything else that is going on.

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How to Know When You’re NOT Ready for Marketing

Shop Marketing Pros

Your Comeback Rate Is Too High Auto repair shops are in the business of fixing cars. It makes sense that you have to actually fix the cars with expert craftsmanship to have a successful auto repair business. Spending marketing dollars to send more phone calls to a mediocre service advisor is money wasted.

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How To Market Around The Slow Times In Auto Repair

Shop Marketing Pros

We just came through the summer months and most auto repair shops seemed to do pretty well. Have you claimed your Google Business Profile, and is it completely and accurately filled out with service descriptions that directly relate to the services you have listed on your website? Then September and October came.

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Initial Contact Automotive Repair Sales

FastTrak Auto Shop Management Systems

It’s better to present as complete a picture as possible up front because the customer may develop a negative impression if additional repairs are recommended after the initial contact. Communicating identified repairs and explaining that additional repairs might be recommended as a result of an inspection is a good practice.

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Customer Education is Part of Building Trust

Automotive Management Network

One of the ways to do this is for shops to focus on customer education. Do your service advisors take time to explain repairs or the necessity of repairs? If the repairs are more extensive or expensive than they were expecting, they may become suspicious, and that’s a huge barrier to building trust.