Shop Marketing Pros

JULY 7, 2023

When people want their car fixed, they don’t just go to any auto repair shop. They look for a business known for its exceptional service quality and ability to deliver outstanding results. A proven process is the exact way that your team does things at your auto repair shop. Here’s how that works.

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AutoFix

AUGUST 6, 2024

While challenges are present, they also bring opportunities to fine-tune operations and provide exceptional service to stand out in a competitive market. Finally, we don’t need to create our own issues within our auto repair shops on top of everything else that is going on.

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Shop Marketing Pros

JUNE 9, 2023

Marketing for the auto shop professional. Watch a 6 min demo video Schedule a discovery call menu The Biggest Mistakes Being Made in Your Auto Repair Shop Marketing Automotive Management , Leadership , Marketing Introduction We’re coming up on June, and I was tasked with writing this article. Let’s get started.

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Auto Repair Shop Auto Repair Management Education 130

FastTrak Auto Shop Management Systems

JULY 27, 2023

The service advisor engages in the direct dealings with the customer. From the time that the engagement takes place – the service advisor must ensure that the repair opportunity is managed to make the best use of the technician’s time. The vehicle delivery step is an opportunity for relationship building.

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AutoVitals

MAY 23, 2023

Are you looking for a way to streamline your auto repair shop and make your financial gains a bit clearer? A point-of-sale system (POS) might just be the ticket to making your business turn better profits while saving your technicians and service advisors more time.

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Auto Repair Shop Auto Repair Service Advisor Auto Repair Services 52

AutoFix

JUNE 19, 2024

But what is a service writer , and why is their role so crucial in an auto repair shop ? In this blog post, we will delve into the responsibilities of a service writer, explore how their expertise can enhance shop operations, and provide insights into how a competent service writer can elevate your business.

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CATI

JUNE 15, 2023

Mass recalls can cause significant inconvenience for customers, but with a focus on customer satisfaction, service advisors can effectively navigate these situations and ensure a smooth and potentially profitable recall process. The post How To Deal With Mass Recalls After Service Advisor Training appeared first on CATI.

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AutoShopOwner

NOVEMBER 15, 2024

While there are many facets to operating a successful auto repair business, one thing that is common to all is that it needs to be profitable. The fact is that too many auto repair shops struggle financially. Most auto repair shops either have an in-house bookkeeper or an accountant to generate these reports.

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Shop Marketing Pros

AUGUST 7, 2024

Brian explores how this approach can influence your marketing efforts, customer service, and overall shop success. He shares real-life examples of missed opportunities, highlighting the importance of proper service advisor training and the need to always look for ways to turn a “no” into a positive response.

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Service Advisor Auto Repair Auto Repair Shop Air Conditioning 130

Auto Service World

AUGUST 22, 2024

There are two ways to draw clients into your auto repair shop: You can hunt them down or farm them, according to a shop coach. Shops were busy during the pandemic — but … The post Are you hunting customers or farming them? appeared first on Auto Service World.

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AutoFix

SEPTEMBER 26, 2023

While many consumers opt to head to the dealership, more and more are taking advantage of better pricing and the friendly atmosphere of independent auto repair shops. Independent shops offer much more, including a personal touch, a community-oriented approach and competitive pricing. Never give up on marketing.

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AutoShopOwner

NOVEMBER 19, 2024

At Three Rivers Bookkeeping, our auto repair shop clients have experienced significant financial improvements this year – and we’re raising a toast to them in this post! This boosted shop morale and employee performance! On-going education helps improve customer service, therefore boosting revenue.

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Auto Repair Shop Auto Repair Service Advisor Finance 130

AutoVitals

JUNE 5, 2023

How many times per day is the average auto shop service advisor interrupted by activity around their garage? You might think this only happens once or twice daily, but you’d be way off the mark.

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Auto Repair Shop Auto Repair Service Advisor Management 52

Autoflow

JUNE 27, 2023

How to Optimize Your Auto Repair Shop Layout for Efficiency with Autoflow Every day, auto repair shops waste time and energy with those tiny inconveniences that eat into your profits. By streamlining your shop, you can reduce wear and tear on your staff and to serve customers better.

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Business Actualization

AUGUST 5, 2024

With over 24 years of experience in digital marketing for auto repair shops and over 30 years of automotive business experience, our perspective is unmatched in our space. These reports should focus on metrics that are relevant to the client’s business goals, such as form submissions and phone calls for an auto repair shop.

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AutoShopOwner

NOVEMBER 13, 2023

Complacency can set in when the good times are perceived as the norm and likely to continue, and the staff, particularly service advisors, don't stick to the sales process. The bottom line is this: All auto repair shops go through ups and downs. As a business coach, I see this all too often.

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Automotive Management Network

JANUARY 18, 2021

What kind of telephone system does your auto repair shop use ? Many smaller shops use the traditional, landline phone systems that we are all familiar with. How do on-premise phone systems differ from hosted telephone systems, and how can expanded telephone features help a shop’s marketing and bottom line?

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Solera

JUNE 25, 2024

Access to a labor time guide that quantifies how long an EV repair takes could prove invaluable for technicians, service advisors, and customers alike. A mechanic labor time guide sets the tone for your service advisors, technicians, and customers as a basis for pricing. Why Use a Mechanic Labor Time Guide?

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Mechanic Auto Repair Shop Service Advisor Auto Repair 130

Shop Marketing Pros

FEBRUARY 20, 2024

A Video Marketing Masterclass for Auto Repair Shop Owners Changing the Industry L&N Automotive April 13th, 2024 Register Now Join industry experts Brian Walker of Shop Marketing Pros and Chris Enright of Enright Automotive for an immersive, 8-hour class designed to turbocharge your marketing efforts using the power of video.

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Institute for Automotive Business Excellence

APRIL 4, 2024

In the dynamic landscape of independent auto repair shops, every decision counts towards the profits, sustainability, and growth of the business.

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AutoShopOwner

NOVEMBER 15, 2024

By Joe Marconi, an Elite Worldwide Blog - My roots in the automotive industry go back to the 1970s working in a small 2-bay auto repair shop. That meant that I was expected to repair or service nearly anything that rolled into my work bay. Isn’t It Time We Rethink What a Master Level Technician Is?

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FastTrak Auto Shop Management Systems

JULY 29, 2023

The integration of automotive repair operation processes can have a significant impact on quality service delivery. The service advisor and interaction with the customer along with the technician and parts management processes are the key to a seamless auto repair operations.

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Tomorrow's Technician

OCTOBER 12, 2023

My thought is the local auto repair shops will notice their local program and hop on board to help them, in turn, finding the next crop of technicians.” My Father’s Shop is a family-owned and operated business located just south of the Dallas Ft. The schools with the most votes ‘win’ much needed tools and equipment.

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Shop Marketing Pros

JUNE 14, 2023

*The need to promote trade schools (00:09:24)* Kieran discusses the need to change the narrative around college and promote trade schools to solve the problem of student loan debt and the technician shortage in the auto repair industry. The hosts compare it to the Ritz Carlton and Chick-fil-A.

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Shop Marketing Pros

SEPTEMBER 18, 2023

Your Comeback Rate Is Too High Auto repair shops are in the business of fixing cars. It makes sense that you have to actually fix the cars with expert craftsmanship to have a successful auto repair business. Spending marketing dollars to send more phone calls to a mediocre service advisor is money wasted.

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Business Actualization

JANUARY 13, 2023

In the digital age that we all live in, auto repair shop business owners hear this over and over… You need to spend time managing your Google Ads account. If your auto repair shop's Google Ads Account is managed correctly, your return on investment is undeniable. NOT undeniable! But… what is "best?"

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Auto Repair Management Auto Repair Shop Service Advisor 130

Business Actualization

JANUARY 13, 2023

In the digital age that we all live in, auto repair shop business owners hear this over and over… You need to spend time managing your Google Ads account. If your auto repair shop's Google Ads Account is managed correctly, your return on investment is undeniable. NOT undeniable! But… what is "best?"

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Auto Repair Management Auto Repair Shop Service Advisor 130

Autoflow

DECEMBER 14, 2023

Technology has transformed everything we do in a day, including how we work in auto repair shops. By now, most shops use shop management software to optimize workflows and processes. Using tablets in auto repair bays truly made for a game-changer. Why Use a Tablet for Your Auto Repair Shop?

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Autoflow

FEBRUARY 1, 2024

This blog is made for automotive professionals — mechanics, shop owners, and service advisors — navigating the transition from traditional paper inspections to utilizing cutting-edge digital vehicle inspection software. Embracing digital vehicle inspection software is a transformative step for auto repair shops.

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FastTrak Auto Shop Management Systems

JULY 26, 2023

Each stage of the repair process should be recognized as being ready to start, in progress or complete. Automated visibility of these statuses should be provided by the Auto Repair Shop Management software. Repair – The repair work needed should be started when the inspection and diagnosis steps are complete.

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Autoflow

DECEMBER 14, 2023

Dallas, TX – Autoflow’s client microsite, which is the view that auto repair shop customers see when viewing their DVI, work order, or quality control inspection, has a new look with updated features and customization that equip shops to represent their style and branding.

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FastTrak Auto Shop Management Systems

JUNE 27, 2023

Following are areas that can be explored at the initial point of contact: Offer Previously Recommended Services – At the point of contact (quote, appointment or check-in) previously recommended services should be reviewed with the customer. The Auto Repair Shop Software being used should prompt the service advisor to do this.

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AutoFix

FEBRUARY 9, 2024

By Coach Chris Cotton Navigating auto repair shop finances can be as intricate as diagnosing an engine problem: you need the right tools, knowledge, and a solid plan to ensure everything runs smoothly. Auto Repair Shop Translation: Your shop needs its own emergency fund.

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BA Auto Care

OCTOBER 10, 2023

The problem is that auto repair shops use many different sources and types of parts. When it comes to brake repairs, we usually think about how important it is to have a skilled automotive technician. People usually don’t think about their service advisor, but it is also important to have a skilled service advisor.

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Shop Marketing Pros

AUGUST 6, 2024

Do you believe that your auto repair shop is the same as every other auto repair shop? Most shop owners don’t, and they’re right. Go look at your service advisors and technicians and truly look at how they’re dressed and groomed. It could be that they don’t trust auto repair shops.

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Shop Marketing Pros

SEPTEMBER 18, 2023

Once that happens, marketing has done its job and it’s time for sales and customer service to kick in. At Shop Marketing Pros, we tend to work with the best of the best shops. If you have a low average estimate, you’ll certainly have a low average repair order. The job of an auto repair shop is to fix cars.

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Automotive Management Network

NOVEMBER 30, 2020

One of the ways to do this is for shops to focus on customer education. Do your service advisors take time to explain repairs or the necessity of repairs? If the repairs are more extensive or expensive than they were expecting, they may become suspicious, and that’s a huge barrier to building trust.

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