Business Actualization

AUGUST 7, 2024

Transparency is vital for building trust in both auto repair shops and marketing agencies. However, certain practices can be perceived as a lack of transparency, which can erode trust and damage relationships. Here, we explore how these perceptions arise in both industries and their parallels.

Auto Repair Shop 207

Auto Repair Shop Auto Repair 207

Auto Service World

NOVEMBER 12, 2024

Auto repair technicians and service advisors confront new challenges and opportunities in a rapidly evolving industry. The post <span style=color:#ff0000>From the Magazine:</span> Facing the future of auto repair appeared first on Auto Service World.

Auto Repair 238

Auto Repair Service Advisor Education Customer Service 238

Shop Marketing Pros

DECEMBER 18, 2024

EPISODE: 131 Branding Your Shop As A Concierge Auto Repair Shop Standing out in the auto repair industry takes more than just great serviceits about creating an experience that keeps clients coming back. Lets rethink the way auto repair is done and discover how to make every client interaction extraordinary.

Auto Repair Shop 130

Auto Repair Shop Auto Repair Customer Service Media 130

Automotive Training Centre

JANUARY 26, 2024

As cars become more sophisticated, the traditional role of an auto mechanic is evolving, presenting new challenges and opportunities. Today, we’ll explore how high-tech cars are changing the auto repair industry and offer guidance on how aspiring mechanics like you can prepare for this shift.

Auto Repair 246

Auto Repair Mechanic Auto Mechanic Training Software 246

Shop Marketing Pros

DECEMBER 11, 2024

EPISODE: 130 Beyond CRM: Using AppFueled to Redefine Customer Loyalty in Auto Repair When it comes to keeping your customers loyal and engaged, technology might be the missing piece in your shops success. Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Lets dive in!

Auto Repair 130

Auto Repair Auto Repair Shop Service Advisor Management 130

Shop Marketing Pros

NOVEMBER 25, 2024

Why Video Is a Must for Auto Repair Shop Marketing Traditional marketing—flyers, ads, and even social media posts—can only take you so far. That trust is the cornerstone of every successful auto repair shop. It pushed me out of my comfort zone and forced me to create a daily rhythm.

Auto Repair 130

Auto Repair Auto Repair Shop Mechanic Media 130

Auto Service World

JULY 18, 2024

Auto repair experts who are active online share their thoughts on what each major platform has to offer you The post Which video platform is best for your content? appeared first on Auto Service World.

Auto Repair 285

Auto Repair Management 285

Auto Service World

AUGUST 22, 2024

There are two ways to draw clients into your auto repair shop: You can hunt them down or farm them, according to a shop coach. appeared first on Auto Service World. Hunting would be akin to reactive marketing. Shops were busy during the pandemic — but … The post Are you hunting customers or farming them?

Auto Repair Shop 289

Auto Repair Shop Auto Repair Service Advisor Management 289

Auto Service World

AUGUST 13, 2024

from their auto repair professionals. appeared first on Auto Service World. A cheeky new ad campaign from Midas is warning vehicle owners about bad service (B.S.) The Don’t Put Up With B.S. —

Auto Repair 290

Auto Repair Vehicle Management 290

Auto Service World

JULY 9, 2024

A long-time fixture on Toronto’s auto repair scene has shut her doors. Her shop was recognized with … The post ASW Conversations: Josie Candito bids farewell appeared first on Auto Service World.

Master Mechanic 289

Master Mechanic Auto Repair Mechanic 289

Auto Service World

APRIL 2, 2024

Most people are afraid to make mistakes and that’s why they’re scared to be in positions of leadership or fully embrace such a role in an auto repair shop, according to a coach. While one may hold a high-level title, … The post Why few embrace the shop owner or manager role appeared first on Auto Service World.

Management 289

Management Auto Repair Shop Auto Repair 289

Auto Service World

JUNE 4, 2024

A business owner of any kind, even auto repair shop owners, will view their business as their baby. But a shop coach wants you to let go of that feeling so you can view your shop differently and treat it … The post The mindset you need to have for your shop appeared first on Auto Service World.

Auto Repair Shop 288

Auto Repair Shop Auto Repair IT Management 288

Auto Service World

AUGUST 8, 2024

Rent considerations are essential when looking to either buy or sell an auto repair … The post How rent can disrupt your shop’s sale appeared first on Auto Service World.

Auto Repair 287

Auto Repair Management 287

Auto Service World

JUNE 13, 2024

Shop owners may be surprised to know that their customer list or business reputation isn’t worth very much on the open market, according to a business advisor who works with the auto repair industry. Not as much as you think appeared first on Auto Service World.

Auto Repair 288

Auto Repair Management 288

Auto Service World

JUNE 7, 2024

Quality is top of mind for auto repair and service shops in our annual survey. But the degrading quality of parts has them concerned The post <span style=color:#ff0000>From the Magazine:</span> Quality control appeared first on Auto Service World. That includes a quality relationship with their jobber.

Auto Repair 270

Auto Repair 270

Shop Marketing Pros

MARCH 13, 2024

And will it work for an auto repair shop? Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. It’s new, it’s sexy, it’s cool. But what is it? Join Brian as he interviews Mary Ann Pruitt from Mosaic.

Auto Repair Shop 246

Auto Repair Shop Auto Repair IT 246

Auto Service World

JULY 2, 2024

An auto repair and service shop needs to be seen as convenient in customers’ minds because it sets the stage for future business, a shop owner and coach explained. Turning away a customer is something all aftermarket shops should be … The post The importance of being convenient appeared first on Auto Service World.

Auto Repair 267

Auto Repair IT Management 267

Auto Service World

APRIL 23, 2024

While the number of women working in auto repair circles is growing, improvements can still be made to make it more appealing.

Auto Repair 278

Auto Repair IT 278

Automotive Training Institute

JULY 23, 2024

ATI | Find out how your auto repair shop can profit from severe weather conditions and be a resource to the community. The post Is Your Shop Prepared for Severe Weather? Profitability, Tips, and Best Practices appeared first on ATI.

Auto Repair Shop 279

Auto Repair Shop Auto Repair Management 279

Shop Marketing Pros

JULY 10, 2024

EPISODE: 108 – Part 4 – A Service Advisor’s Take on Customer Retention with Michael Doherty Welcome to another episode of the Auto Repair Marketing Podcast, hosted by Brian and Kim Walker! Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast.

Auto Repair 246

Auto Repair Service Advisor Automotive 246

Auto Service World

JULY 30, 2024

Jake Fehr of Winkler, Manitoba, has been named the 2024 Auto Value Technician of the Year during a celebration of automotive expertise and dedication.

Auto Repair 253

Auto Repair Automotive 253

Auto Service World

DECEMBER 18, 2024

The do-it-for-me (DIFM) auto repair market is on the verge of significant transformation, with Gen Z poised to play a larger role beginning in 2026. In this report, the group also highlighted striking generational differences in how consumers engage with auto repair services.

Auto Repair 237

Auto Repair Auto Repair Services Vehicle Management 237

Business Actualization

SEPTEMBER 11, 2024

In today’s competitive digital landscape, marketers leverage tools like SEMRush, LocalFalcon, and BizMapIQ to track their auto repair shops' online presence through position-tracking reports. For the most enjoyable experience, please read through the content directly.

Auto Repair Shop 220

Auto Repair Shop Auto Repair IT 220

Business Actualization

AUGUST 27, 2024

Community involvement isn't just about giving back; it's a powerful strategy for building a successful auto repair shop. By actively participating in local events and charitable activities, your business becomes more than just a service provider—it becomes a trusted and valued member of the community.

Auto Repair Shop 215

Auto Repair Shop Auto Repair IT 215

Shop Marketing Pros

AUGUST 9, 2024

In this webinar, our Customer Success Managers are sharing their tips for managing and maintaining your marketing to get through the slower seasons of auto repair. We get it and we want that for you, too! We know these are usually near the holidays and end of the year, but some shops vary.

Auto Repair 217

Auto Repair Management IT 217

Business Actualization

AUGUST 5, 2024

Transparency is crucial in marketing, as it is in the auto repair industry. With over 24 years of experience in digital marketing for auto repair shops and over 30 years of automotive business experience, our perspective is unmatched in our space.

Auto Repair Shop 215

Auto Repair Shop Auto Repair Service Advisor Automotive Repair 215

Auto Service World

NOVEMBER 26, 2024

Auto repair and marketing experts observed that the right kind of content needs to be on the right platform. Simply signing up to a social media platform for your videos isn’t enough. There are two styles to go with: Long-form and short-form videos.

Auto Repair 277

Auto Repair Media Automotive Car 277

Shop Marketing Pros

JANUARY 9, 2025

Don't Drop The Ball on 2025 Marketing Webinar Tuesday | 1/28/2025 12:00 PM CST The ball may have dropped in Times’ Square, but that doesn’t mean you’ve completely dropped the ball on getting an annual marketing plan together for your auto repair shop.

Auto Repair Shop 130

Auto Repair Shop Auto Repair Management IT 130

Auto Service World

NOVEMBER 26, 2024

In addition to fears of sexism, financial transparency is a concern for many women when dealing with auto repairs. One in three women admitted to paying for vehicle repairs without fully understanding the charges, indicating a lack of trust and clarity in the service process.

Automotive 268

Automotive Automotive Repair Auto Repair Customer Service 268

Automotive Training Centre

MAY 29, 2024

The Role of a Shop Foreman After Auto Mechanic School A shop foreman, also known as a service manager or workshop manager, oversees the day-to-day operations of an auto repair shop or service department. – Quality Contro l: Ensuring all repair work meets industry standards and customer expectations.

Mechanic 220

Mechanic Auto Mechanic Training Auto Repair Shop Technical 220

Shop Marketing Pros

DECEMBER 4, 2024

EPISODE: 129 – Preparing for February’s Marketing Want to make your February marketing a win for your auto repair shop? Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses.

Auto Repair 130

Auto Repair Apprenticeship Auto Repair Shop Media 130

Automotive Training Centre

AUGUST 13, 2024

Founded by Stefanie Bruinsma, a University of Waterloo graduate and former auto mechanic, AutoCate aims to combat the systemic inequalities women encounter in auto repair and maintenance. Various studies have shown that women are often overcharged for auto repairs, a reality Stefanie aims to change through AutoCate.

Mechanic 243

Mechanic Education Auto Mechanic Training Auto Repair 243

Auto Service World

OCTOBER 22, 2024

So the buyer of an auto repair shop will purchase the shop’s equipment, inventory and goodwill and set up their own legal entity. This allows the buyer to select specific assets and liabilities they wish to acquire, potentially avoiding unwanted obligations. They don’t get the shop’s cash, debt or liabilities.

Auto Repair Shop 266

Auto Repair Shop Auto Repair Technical Vehicle 266

Shop Marketing Pros

DECEMBER 25, 2024

EPISODE: 132 Stolen Leadership And Allowing Your Team To Make Mistakes In this episode of the Auto Repair Marketing Podcast, we explore the concept of “stolen leadership”a fascinating approach to leadership where proactive team members step up and take ownership without waiting for permission.

Auto Repair 130

Auto Repair IT 130

AutoShopOwner

NOVEMBER 15, 2024

While there are many facets to operating a successful auto repair business, one thing that is common to all is that it needs to be profitable. The fact is that too many auto repair shops struggle financially. Most auto repair shops either have an in-house bookkeeper or an accountant to generate these reports.

Auto Repair Shop 130

Auto Repair Shop Service Advisor Auto Repair Customer Service 130

Automotive Training Centre

NOVEMBER 20, 2024

Sustainability in Auto Repairs Sustainability is a growing concern across industries, and auto repair is no exception. Mechanics are increasingly adopting eco-friendly practices, such as recycling auto parts, using biodegradable cleaning agents, and reducing auto mechanic waste.

Mechanic 201

Mechanic Auto Mechanic Training Auto Repair Electric Vehicles 201

Auto Service World

SEPTEMBER 24, 2024

However, 25 per cent indicated they would head directly to an auto repair shop. Meanwhile, 39 per cent would seek help by calling someone or searching for the warning’s meaning online. Just 9 per cent said they would continue driving, hoping the issue would resolve itself.

Auto Repair Shop 285

Auto Repair Shop Auto Repair Education Mechanic 285