Shop Marketing Pros

FEBRUARY 10, 2025

If youve ever wanted to attract higher-end clients and transform your reputation, branding your shop as a concierge service could be the game-changer youve been looking for. What Does Concierge Auto Repair Mean? At its heart, concierge auto repair is about making your clients feel taken care of at every step.

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Shop Marketing Pros

MARCH 27, 2025

Shop Marketing Pros Introduces Local Services Ads Management for Auto Repair Shops Published On March 27, 2025 Press Release Hammond, LA Shop Marketing Pros (SMP), a leading marketing agency specializing in serving top-tier auto repair shops nationwide, is proud to announce the launch of their newest service: Local Services Ads (LSA) Management.

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BayIQ

JULY 16, 2024

As the automotive industry and design styles continue to evolve, modern auto repair shop designs are becoming essential for delivering superior customer service and maintaining efficient operations.

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Shop Marketing Pros

MAY 29, 2024

EPISODE: 102 – Should an Auto Repair Shop Use a Local Marketing Company or Marketers Who Specialize in Auto Repair Shops? Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Which one should you choose?

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Shop Marketing Pros

JUNE 5, 2024

EPISODE: 103 – Promotional Products for Auto Repair Shops Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Really looking for a company to display at our trade shows. How can we make this process of selecting/buying promo products easy? Any promo product pet peeves you have? Last words….

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AutoShopOwner

FEBRUARY 19, 2025

Hey, auto repair shop owners! With January behind us, it means one thing is coming down the pike: tax season. Before you grit your teeth at the thought of filing, its important for you to understand that staying on top of your tax obligations is crucial for the health of your business.

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Shop Marketing Pros

JANUARY 31, 2025

Driving Success Event Planning for Auto Repair Shop Marketing VISION Hi-Tech Training & Expo 03/06 - 03/09 Register Now Connecting with the community on a personal level was one of the strategies Shop Marketing Pros co-owner Kim implemented into their marketing strategy.

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Shop Marketing Pros

APRIL 24, 2025

Whether its sponsoring a local sports team, supporting a food bank, or funding a scholarship, community involvement for auto repair shops is a powerful way to make an impact and build relationships. But heres the challenge: How do you promote your auto repair shops community engagement without coming off as self-serving?

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Business Actualization

AUGUST 7, 2024

Transparency is vital for building trust in both auto repair shops and marketing agencies. However, certain practices can be perceived as a lack of transparency, which can erode trust and damage relationships. Here, we explore how these perceptions arise in both industries and their parallels.

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BayIQ

SEPTEMBER 21, 2023

In the highly competitive landscape of the auto repair industry, building customer loyalty is essential for long-term success. In this blog post, we'll explore the importance of catchy reward program names and provide you with a list of creative ideas to help you name your auto repair shop's loyalty program.

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Business Actualization

OCTOBER 3, 2024

In the auto repair world, many shop owners and service advisors make the mistake of passively waiting for customers to walk through the door. Most shops rely heavily on automated follow-ups or reminders from their CRM, hoping customers will return for overdue services.

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Business Actualization

DECEMBER 28, 2023

In the competitive auto repair world, leveraging Google Ads is necessary for driving business and staying ahead. Understanding and optimizing ROAS can be the difference between a thriving auto repair business and one that's just surviving. A crucial metric in this digital advertising realm is Return on Ad Spend (ROAS).

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Shop Marketing Pros

APRIL 22, 2025

Just mentioning the word in an auto repair shop owners group is enough to start a heated debate. Some shop owners swear by them, saying they keep bays full and bring in new customers. Should your shop use coupons, or are they costing you more than they bring in? Should Your Auto Repair Shop Use Coupons?

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R.O. Writer

NOVEMBER 30, 2023

Or, on the The post How to Increase Auto Repair Shop Customer Satisfaction and Revenue through Text and Email appeared first on R.O. Are you looking for cost-effective ways to increase customer loyalty and return visits? Or maybe you’d like to reduce costly no-shows and ensure customers attend their appointments.

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AutoShopOwner

OCTOBER 23, 2023

However, I warn shop owners not to get complacent. While COVID appeared to be a blip on the economic radar for most auto repair shops, the aftermarket repair industry bounced back nicely, despite the issues with part availability and quality. As vehicles age, they need more attention.

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Auto Service World

NOVEMBER 14, 2024

What the shop owner who wears multiple hats needs to remember Running an auto repair shop is a complex and demanding task. Leveraging technology In today’s digital age, technology can be a powerful ally for auto repair shops. Running an auto repair shop is demanding — burnout is a real risk.

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Mitchell 1

DECEMBER 11, 2024

Learn how to attract more customers, boost visibility, and grow your auto repair shop this season. The post How a Great Google Business Profile Can Boost Your Auto Repair Shop this Holiday Season appeared first on Mitchell 1 ShopConnection. Stand out by optimizing your Google Business Profile!

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Business Actualization

SEPTEMBER 6, 2024

Google Local Service Ads (GLSAs) are designed to help local businesses, like auto repair shops, connect directly with potential customers. For auto repair shops, this translates to a more cost-effective way to attract new business. This means you only pay when a potential customer contacts you via the ad.

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AutoFix

OCTOBER 29, 2024

Running a successful auto repair shop is about more than just fixing cars—it’s about building trust with your customers and creating a positive shop culture. This blog will guide you through essential steps for fostering trust and developing a winning culture in your auto repair shop.

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Bolt on Technology

OCTOBER 29, 2024

Control Let’s face it, managing an auto repair shop can sometimes be a hassle: disorganized schedules, miscommunication, and delayed invoicing lead to lost revenue and unhappy clients. It's also about managing all the details that come with running a shop smoothly. It's not just about fixing cars—that’s the easy part!

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Bolt on Technology

NOVEMBER 14, 2024

Running your auto repair shop keeps you busy. While no one can add more time, comprehensive auto repair software can help you save time by integrating multiple functions, such as inspections, payments, and communications, into a single system for auto repair shops.

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Shop Marketing Pros

DECEMBER 11, 2024

EPISODE: 130 Beyond CRM: Using AppFueled to Redefine Customer Loyalty in Auto Repair When it comes to keeping your customers loyal and engaged, technology might be the missing piece in your shops success. Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Lets dive in!

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Business Actualization

MARCH 29, 2024

For local businesses like an auto repair shop, several key aspects of these updates could have a direct impact on their online visibility and search rankings: High-Quality, Relevant Content : Google continues to prioritize high-quality, relevant, and authoritative content.

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R.O. Writer

APRIL 24, 2025

As an auto repair shop owner, The post 5 Tips for Spring Cleaning Your Auto Repair Shop Inventory appeared first on R.O. With the arrival of warmer weather and blooming trees, this new season also brings an opportunity for spring cleaning, in homes and businesses alike.

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Shop Marketing Pros

NOVEMBER 25, 2024

For shop owners, that kind of consistency isn’t just helpful—it’s the key to becoming the go-to expert in your community. Why Video Is a Must for Auto Repair Shop Marketing Traditional marketing—flyers, ads, and even social media posts—can only take you so far. When you figure it out, there's nothing else like it."

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Shop Marketing Pros

APRIL 2, 2025

EPISODE: 146 You’re Not Spending Enough Money On Marketing with Parker Branch Brian and Parker dive into how strategic marketing investment can drive real growth for auto repair shops. They discuss why many shop owners hesitate to spend more on marketing and how cutting back can actually slow growth.

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Business Actualization

AUGUST 5, 2024

Transparency is a cornerstone of trust in any relationship, particularly in the auto repair industry, where customers often feel vulnerable due to a lack of technical knowledge. Digital Vehicle Inspections One of the most effective ways auto repair shops can demonstrate transparency is through digital vehicle inspections.

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AutoFix

NOVEMBER 18, 2024

Owning an auto repair shop is more than just managing repairs and customer interactions—it’s about driving profitability, building a skilled and motivated team, and fostering long-lasting customer relationships. Let’s dive into the tangible benefits that AutoFix’s auto repair shop coaching program can bring to your shop.

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Business Actualization

MARCH 19, 2024

In today's competitive automotive service industry, auto repair shops constantly seek innovative ways to attract new customers and enhance their online visibility. While Google Ads has been a predominant choice for many, Bing Ads has emerged as a powerful and complementary platform to expand your marketing efforts.

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BayIQ

JULY 31, 2024

Effective marketing is crucial for building a strong customer base and ensuring long-term success in the crowded auto repair market. The right marketing tools and techniques can transform your auto repair shop into a thriving business.

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Business Actualization

MARCH 14, 2025

In 2025, the digital marketing landscape for auto repair shops is undergoing significant transformations. To thrive in this evolving environment, it's essential to understand and adapt to these changes.

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R.O. Writer

AUGUST 14, 2024

Regardless of how successful your shop is, it’s always a good idea to focus on solidifying your relationships with your existing customers and bringing in new ones. There are a The post Marketing Your Auto Repair Shop Online appeared first on R.O.

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R.O. Writer

JUNE 17, 2024

Labor costs are often the most significant expense related to operating an auto repair business. To succeed The post Managing Your Auto Repair Shop Labor Rates appeared first on R.O. However, labor can also generate the most profit if it is priced correctly.

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Business Actualization

AUGUST 5, 2024

While perceptions of a lack of transparency can harm trust, both auto repair shops and marketing agencies can take proactive steps to enhance transparency and build stronger relationships with their customers and clients. Strategies to improve transparency in both industries are crucial.

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Repair Shop Websites

DECEMBER 2, 2024

We recently got a distressed call from a customer who said she had received a call from somebody who said they represented Repair Shop Websites and that she was behind on her bill and needed to pay them right away.

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Bolt on Technology

NOVEMBER 19, 2024

Trust in the auto repair industry is shockingly low. Even worse, only 17% of drivers feel they’re ever charged fairly for repairs. For small auto repair shops, these numbers represent a significant challenge—but also a huge opportunity.

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Auto Service World

AUGUST 17, 2024

In the realm of auto repair shops, having a strong and distinctive brand is crucial for success. While many shop owners may concentrate on the aspects of their business, overlooking branding can prove to be a costly misstep. A crafted brand enables you to communicate your values, services, and expertise effectively.

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