Shop Marketing Pros

MAY 29, 2024

EPISODE: 102 – Should an Auto Repair Shop Use a Local Marketing Company or Marketers Who Specialize in Auto Repair Shops? Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Which one should you choose?

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Shop Marketing Pros

JANUARY 31, 2025

Driving Success Event Planning for Auto Repair Shop Marketing VISION Hi-Tech Training & Expo 03/06 - 03/09 Register Now Connecting with the community on a personal level was one of the strategies Shop Marketing Pros co-owner Kim implemented into their marketing strategy. Sponsored By: Register Now

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Auto Repair Shop Auto Repair IT 130

BayIQ

SEPTEMBER 21, 2023

In the highly competitive landscape of the auto repair industry, building customer loyalty is essential for long-term success. In this blog post, we'll explore the importance of catchy reward program names and provide you with a list of creative ideas to help you name your auto repair shop's loyalty program.

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Business Actualization

DECEMBER 28, 2023

In the competitive auto repair world, leveraging Google Ads is necessary for driving business and staying ahead. Understanding and optimizing ROAS can be the difference between a thriving auto repair business and one that's just surviving. A crucial metric in this digital advertising realm is Return on Ad Spend (ROAS).

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Auto Repair Shop Auto Repair Auto Repair Services Management 244

Business Actualization

MARCH 14, 2025

In 2025, the digital marketing landscape for auto repair shops is undergoing significant transformations. To thrive in this evolving environment, it's essential to understand and adapt to these changes.

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Business Actualization

MARCH 29, 2024

For local businesses like an auto repair shop, several key aspects of these updates could have a direct impact on their online visibility and search rankings: High-Quality, Relevant Content : Google continues to prioritize high-quality, relevant, and authoritative content.

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Auto Repair Shop Auto Repair Engineering Car 213

AutoFix

OCTOBER 29, 2024

Running a successful auto repair shop is about more than just fixing cars—it’s about building trust with your customers and creating a positive shop culture. This blog will guide you through essential steps for fostering trust and developing a winning culture in your auto repair shop.

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Auto Repair Auto Repair Shop Consulting Management 98

Shop Marketing Pros

DECEMBER 11, 2024

EPISODE: 130 Beyond CRM: Using AppFueled to Redefine Customer Loyalty in Auto Repair When it comes to keeping your customers loyal and engaged, technology might be the missing piece in your shops success. Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Lets dive in!

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Auto Repair Auto Repair Shop Service Advisor Management 130

Shop Marketing Pros

NOVEMBER 25, 2024

Though it’s not as widely talked about as it once was, its value hasn’t diminished, especially for shop owners. For shop owners, that kind of consistency isn’t just helpful—it’s the key to becoming the go-to expert in your community. That trust is the cornerstone of every successful auto repair shop. The good news?

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Auto Repair Auto Repair Shop Mechanic Media 130

Business Actualization

MARCH 19, 2024

In today's competitive automotive service industry, auto repair shops constantly seek innovative ways to attract new customers and enhance their online visibility. While Google Ads has been a predominant choice for many, Bing Ads has emerged as a powerful and complementary platform to expand your marketing efforts.

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Auto Repair Auto Repair Shop Automotive Services Auto Repair Services 223

Bolt on Technology

OCTOBER 29, 2024

Control Let’s face it, managing an auto repair shop can sometimes be a hassle: disorganized schedules, miscommunication, and delayed invoicing lead to lost revenue and unhappy clients. It's also about managing all the details that come with running a shop smoothly. It's not just about fixing cars—that’s the easy part!

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Business Actualization

AUGUST 5, 2024

Transparency is a cornerstone of trust in any relationship, particularly in the auto repair industry, where customers often feel vulnerable due to a lack of technical knowledge. Digital Vehicle Inspections One of the most effective ways auto repair shops can demonstrate transparency is through digital vehicle inspections.

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Auto Repair Auto Repair Shop Mechanic Insurance 244

AutoFix

NOVEMBER 18, 2024

Owning an auto repair shop is more than just managing repairs and customer interactions—it’s about driving profitability, building a skilled and motivated team, and fostering long-lasting customer relationships. Let’s dive into the tangible benefits that AutoFix’s auto repair shop coaching program can bring to your shop.

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R.O. Writer

JUNE 17, 2024

Labor costs are often the most significant expense related to operating an auto repair business. To succeed The post Managing Your Auto Repair Shop Labor Rates appeared first on R.O. However, labor can also generate the most profit if it is priced correctly.

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AutoShopOwner

MARCH 5, 2025

Im sharing this blog post because its essential for you, an auto repair shop owner, to understand what this case means for your business. For many auto repair shops, this means reporting information about the beneficial owners, defined as the people in your business who: Exercise substantial control over the company.

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Auto Repair Shop Auto Repair Management IT 130

Business Actualization

AUGUST 5, 2024

While perceptions of a lack of transparency can harm trust, both auto repair shops and marketing agencies can take proactive steps to enhance transparency and build stronger relationships with their customers and clients. The customer might mistakenly believe the failure is connected to the repair shop's work on the car.

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Repair Shop Websites

DECEMBER 2, 2024

As soon as you put your defenses down, somebody can swoop in and steal your credentials and/or your money before you even know what happened. What is Phishing? The definitions of phishing vary so I’ll highlight three that I think together encompass the full scope of it.

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Auto Repair Shop Auto Repair Banking Management 95

Autoflow

NOVEMBER 8, 2024

In recent years, the Digital Vehicle Inspection (DVI) seems to be all the buzz and is promoted as an automotive industry tool that auto repair shops need. Boost Your Shop’s Reputation: Offering DVIs sets your shop apart as a forward-thinking, customer-centric auto repair shop.

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Auto Service World

AUGUST 17, 2024

In the realm of auto repair shops, having a strong and distinctive brand is crucial for success. While many shop owners may concentrate on the aspects of their business, overlooking branding can prove to be a costly misstep. A crafted brand enables you to communicate your values, services, and expertise effectively.

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Business Actualization

SEPTEMBER 25, 2024

For auto repair shop owners, engaging with local Reddit communities can boost visibility and drive referral traffic—often ranking higher than traditional SEO efforts. Here's how to leverage Reddit to boost your shop's local presence.

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AutoFix

JANUARY 17, 2025

Running a successful auto repair shop requires more than just technical expertise. If your shop is struggling with inconsistent profit margins, team dynamics, or long-term growth strategies, it may be time to consider professional business coaching.

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Auto Repair Shop Auto Repair Automotive Repair Management 52

Solera

AUGUST 19, 2024

The right auto repair shop marketing strategy can elevate your reputation, drive increased financial success, and ultimately lead to higher customer satisfaction. Why is Auto Repair Shop Marketing Important? Effective marketing strategies are the backbone of business growth, including auto repair shops.

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Shop Marketing Pros

FEBRUARY 5, 2025

From leveraging Spring Car Care Month to hosting car care clinics, youll uncover creative ways to educate customers, build trust, and grow your auto repair shop. Dont miss this chance to fill your bays and grow your Shop! Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast.

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AutoShopOwner

OCTOBER 31, 2024

Way back in the 1980s and 1990s, a general auto repair shop was possible. Today, is it possible to be a general repair shop, and work on all makes, all models? But back then the dominant cars on the roads were GM, Ford And Chrysler, with a sprinkle of Japanese cars.

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Auto Repair Shop Auto Repair General Repair IT 130

AutoShopOwner

MARCH 16, 2024

With rising costs, and rising cost of payroll, is this something the auto repair shops should consider? Hotels and airlines have been doing this for years. I am not a fan of this, but I am being naive?

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Auto Repair Shop Auto Repair IT 130

Business Actualization

JULY 17, 2024

Implications for SEO and Digital Marketing for Auto Repair Shops: Fresh, Localized Content: Regularly update your website with fresh, localized content to attract relevant traffic and improve SEO rankings. Writing about common vehicle repair problems and solutions tailored to your locale is key.

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Auto Repair Shop Auto Repair Consulting Management 130

Business Actualization

DECEMBER 19, 2022

Part 1: A Fast, Mobile-Friendly Website That Represents Your Brand and Resonates With Your Target Market Good marketing is a tricky and often elusive thing for auto repair shops. For example, if a new customer is looking for a shop to take their car in, you can safely bet they'll search using their phone in most situations.

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Solera

APRIL 1, 2024

Keep them informed about progress and updates to their repairs along with any changes to your business. Building trust with auto repair shop customers takes time and consistent effort. Contact us to get a free demo of any of our Identifix auto repair shop solutions!

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Auto Repair Shop Auto Repair Management Education 130

Solera

FEBRUARY 20, 2024

Successful auto repair shops focus on various aspects to stay competitive and meet the evolving customer needs. Identifix Direct-Hit® repair information contains over 50 years of OEM makes and models, advanced wiring diagrams, maintenance schedules, shortcut procedures, and over 3 million confirmed fixes.

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Auto Repair Shop Auto Repair Hybrid Vehicle Repairs Management 130

Solera

MAY 8, 2023

Wouldn’t it be nice if software could eliminate the day-to-day management of your vehicle repair shop, while unlocking your shop’s full financial potential? Go Under the Hood of Identifix Shop Manager Identifix has done it again! Like a Driver Assistant, but for auto repair shops. Try a demo today!

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Auto Repair Shop Auto Repair Management Vehicle Repair 130

Shop Marketing Pros

JANUARY 28, 2025

Attracting new customers is key to growing any auto repair shop, and Googles Local Service Ads (LSAs) are now making it easierwith a catch. By focusing on proximity, trust, and convenience, LSAs ensure your shop gets noticed by the right people. Heres what you need to know to stay ahead.

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Auto Repair Shop Auto Repair Auto Repair Services Mechanic 130

Business Actualization

DECEMBER 19, 2022

Part 1: A Fast, Mobile-Friendly Website That Represents Your Brand and Resonates With Your Target Market Good marketing is a tricky and often elusive thing for auto repair shops.

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Auto Repair Shop Auto Repair IT 130

Business Actualization

DECEMBER 22, 2022

However, if you know your industry and your way around the auto repair shop, why would you need to know this sort of thing in the first place? In terms of business in the 21st century, it’s an imperative component of an effective marketing strategy, as new customers will often hear about your shop from a quick Google search.

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Auto Repair Shop Auto Repair Management Mechanic 130

Business Actualization

DECEMBER 29, 2022

Part 4: Leverage Google Ads for an Auto Shop Lead Generation System With Calculated ROI Today, Google is the #1 tool for building your business online and getting exposure to help your sales skyrocket. There is so much for Auto Repair Shop operators to consider. What is ROI, and why is it important?

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Auto Repair Shop Auto Repair Mechanic IT 130

Business Actualization

DECEMBER 29, 2022

Part 4: Leverage Google Ads for an Auto Shop Lead Generation System With Calculated ROI Today, Google is the #1 tool for building your business online and getting exposure to help your sales skyrocket. There is so much for Auto Repair Shop operators to consider. What is ROI, and why is it important?

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Auto Repair Shop Auto Repair Mechanic IT 130

Automotive Training Institute

JANUARY 11, 2024

ATI | Let’s rev up our engines and explore the game-changing switch to a four-day workweek as it relates to your shop.

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Shop Marketing Pros

SEPTEMBER 6, 2023

Watch a 6 min demo video Schedule a discovery call menu A Complete List of Podcasts for the Automotive Independent Aftermarket I think back to 2002 when I opened my first auto repair shop. Every show covers all topics in the auto repair space, and Carm has undoubtedly become the voice of the aftermarket.

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