Business Actualization

DECEMBER 28, 2023

In the competitive auto repair world, leveraging Google Ads is necessary for driving business and staying ahead. Understanding and optimizing ROAS can be the difference between a thriving auto repair business and one that's just surviving. A crucial metric in this digital advertising realm is Return on Ad Spend (ROAS).

Auto Repair Shop 236

Auto Repair Shop Auto Repair Auto Repair Services Management 236

Auto Service World

NOVEMBER 12, 2024

Auto repair technicians and service advisors confront new challenges and opportunities in a rapidly evolving industry. What could improve is the customers’ understanding that the jobs take time and often we are booking several days out,” they added. It’s a roller coaster of emotions.

Auto Repair 130

Auto Repair Service Advisor Education Customer Service 130

Shop Marketing Pros

SEPTEMBER 6, 2023

Watch a 6 min demo video Schedule a discovery call menu A Complete List of Podcasts for the Automotive Independent Aftermarket I think back to 2002 when I opened my first auto repair shop. Every show covers all topics in the auto repair space, and Carm has undoubtedly become the voice of the aftermarket.

Auto Repair 246

Auto Repair Auto Repair Shop Automotive Mechanic 246

BayIQ

JULY 28, 2023

As more and more business goes online, customers expect convenience and ease when booking appointments. In this blog, we will discuss four essential appointment scheduling best practices to help auto repair shops automate appointment booking and rescheduling to increase their shop's efficiency and bottom line.

Auto Repair Shop 130

Auto Repair Shop Auto Repair Software 130

AutoShopOwner

NOVEMBER 21, 2023

The fact is that these days the average consumer does not think about auto repairs or preventive maintenance as they did 20 to 30 years ago. Do you have a process that books your customer's next appointment? This is a topic that is often discussed and heavily debated. Plus, back then cars broke down a lot! Yes, of why not?

Preventative Maintenance 130

Preventative Maintenance Auto Repair Car 130

Solera

FEBRUARY 20, 2024

Successful auto repair shops focus on various aspects to stay competitive and meet the evolving customer needs. Invest In Digital Marketing and Online Booking Invest in a user-friendly website and a strong digital marketing presence. Make it easy for customers to find your services, read reviews, and book appointments online.

Auto Repair Shop 130

Auto Repair Shop Auto Repair Hybrid Vehicle Repairs Management 130

Shop Marketing Pros

OCTOBER 11, 2023

EPISODE: 069 – Marketing Auto Repair to College Students In this episode of the Auto Repair Marketing Podcast, host Kim Walker discusses the topic of attracting college students as customers for automotive repair shops. Thank you to our friends at RepairPal for this episode. Learn more at RepairPal.com/shops.

Auto Repair 130

Auto Repair Oil Change Media Automotive 130

Shop Marketing Pros

JULY 5, 2024

The fact is it’s a lot easier to rank for the term “auto repair Fernwood MS” than it is to rank for the term “auto repair Houston TX.” Houston, TX, on the other hand, has hundreds of auto repair shops, maybe thousands. Houston, TX, on the other hand, has hundreds of auto repair shops, maybe thousands.

Auto Repair 130

Auto Repair Auto Repair Shop Mechanic Oil Change 130

AutoShopOwner

JUNE 29, 2023

Should auto repair shops invest in more technology to increase online scheduling? There is also some merit to the fact that many people would rather not call their auto repair shop, and simply book an appointment from their phone or computer. Are you using online scheduling?

Auto Repair Shop 100

Auto Repair Shop Auto Repair IT 100

Shop Marketing Pros

JUNE 14, 2023

EPISODE: 052 – An AI Powered CRM for Auto Repair? Timestamps *Introduction and Sponsorship (00:00:01 – 00:00:39)* The speakers introduce the podcast and thank the sponsor, Repair Pal. Opportunity in CRM (00:02:55)* Kieran discusses the opportunity he sees in the CRM side of the auto repair industry.

Auto Repair 130

Auto Repair Auto Repair Shop Service Advisor Customer Service 130

Shop Marketing Pros

JULY 10, 2024

EPISODE: 108 – Part 4 – A Service Advisor’s Take on Customer Retention with Michael Doherty Welcome to another episode of the Auto Repair Marketing Podcast, hosted by Brian and Kim Walker! Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast.

Auto Repair 246

Auto Repair Service Advisor Automotive 246

Shop Marketing Pros

MARCH 13, 2024

And will it work for an auto repair shop? Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. It’s new, it’s sexy, it’s cool. But what is it? Join Brian as he interviews Mary Ann Pruitt from Mosaic.

Auto Repair Shop 246

Auto Repair Shop Auto Repair IT 246

Shop Marketing Pros

JUNE 26, 2024

If you’re looking for a marketing company to work with to market your auto repair shop, you should talk to multiple of the companies on this list and make the decision that you think will be best for your auto repair shop. Most small businesses like an auto repair shop cannot justify hiring a full-time CMO.

Auto Repair Shop 130

Auto Repair Shop Auto Repair Media Management 130

Shop Marketing Pros

NOVEMBER 15, 2023

EPISODE: 074 – Security Strategies for Safe and Sound Marketing Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast.

Auto Repair 246

Auto Repair 246

Autoflow

DECEMBER 14, 2023

Technology has transformed everything we do in a day, including how we work in auto repair shops. Using tablets in auto repair bays truly made for a game-changer. Why Use a Tablet for Your Auto Repair Shop? In this visual age, they can also quickly capture photos or videos to reinforce the need for a repair.

Auto Repair 105

Auto Repair Mechanic Auto Repair Shop Software 105

Shop Marketing Pros

NOVEMBER 1, 2023

Welcome to our newest episode of the Auto Repair Marketing Podcast. RepairPal is the key that unlocks more business for your repair shop. EPISODE: 072 – Life After the Reservation: Winning Friends + Humbly Influencing People w/ Kendall Warnock Hey friends! Learn More at RepairPal.com/shops.

Auto Repair 246

Auto Repair Automotive 246

Automotive Management Network

SEPTEMBER 4, 2024

Running an auto repair shop in today’s market requires more than just technical expertise; it demands a robust marketing strategy to attract and retain customers. Social Media Marketing Social media platforms offer auto repair shops a dynamic way to connect with both current and potential customers.

Auto Repair Shop 52

Auto Repair Shop Auto Repair Media Management 52

Shop Marketing Pros

NOVEMBER 20, 2024

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Timestamps Introduction to the Podcast (00:00:01) The host introduces the Auto Repair Marketing Podcast and acknowledges the network.

Auto Repair 130

Auto Repair Auto Repair Shop Automotive IT 130

Shop Marketing Pros

JUNE 20, 2024

EPISODE: 105 – Part 1 – Customer Retention Series – Your CRM In this episode, Brian and Kim kick off a series on retention marketing, focusing on how auto repair shops can utilize Customer Relationship Management (CRM) systems to enhance customer loyalty and communication.

Auto Repair Shop 130

Auto Repair Shop Auto Repair Utilities Management 130

Autoflow

NOVEMBER 3, 2023

Why Quality Control Matters for Auto Repair Shops By taking care of the details on every repair order, you set a higher standard that will pay off for your auto repair shop. Instead, learn from companies who have already worked with the top shops to create repair processes that pay off. Book a demo today.

Auto Repair Shop 105

Auto Repair Shop Auto Repair Oil Change Automotive Repair 105

AutoFix

FEBRUARY 16, 2024

In the competitive auto repair industry, efficiency isn’t just about speed; it’s about streamlining operations in a way that maximizes productivity without compromising quality. As an experienced auto repair shop coach, we understand the challenges shop owners face in achieving this balance.

Auto Repair Shop 52

Auto Repair Shop Auto Repair Software Management 52

Shop Marketing Pros

FEBRUARY 28, 2024

In this episode, Kim reviews the book “Unreasonable Hospitality” and talks about ways you can become so good at customer service and making your customers feel special, that the world would consider it unreasonable. This has quickly become one of Kim’s favorite books. EPISODE: 089 – Are You Being Unreasonable?

Hospitality 130

Hospitality Auto Repair Shop Auto Repair Customer Service 130

Shop Marketing Pros

JUNE 26, 2024

EPISODE: 106 – Part 2 – Customer Retention Series – Service Advisor Role In this episode of the Auto Repair Marketing Podcast, hosts Brian and Kim Walker are joined by Rena Rennebohm to discuss the crucial role of service advisors in customer retention.

Service Advisor 130

Service Advisor Auto Repair 130

Autoflow

NOVEMBER 16, 2023

Every auto repair shop has customer turnover as people move away or give up their cars when they get older. However, it takes planning to generate leads for your auto repair shop. But we want to make sure you tap into all nine auto repair marketing strategies! You never want to be THAT auto repair business.

Auto Repair 98

Auto Repair Auto Repair Shop Oil Change Automotive 98

Shop Marketing Pros

FEBRUARY 14, 2024

EPISODE: 087 – The Off-Road to Success: Darrin Barney’s Journey in 4x4s and Business Coaching Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast.

Auto Repair 130

Auto Repair 130

Shop Marketing Pros

NOVEMBER 22, 2023

EPISODE: 075 – Accelerating Ambition: A Fearless and Youthful Approach to Shop Marketing In this episode, Kim interviews two young ladies who have taken over the marketing roles in their families’ auto repair shops. Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast.

Auto Repair 130

Auto Repair Auto Repair Shop Automotive 130

Shop Marketing Pros

APRIL 17, 2024

EPISODE: 096 – How Population Impacts Marketing Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast.

Auto Repair 130

Auto Repair 130

Shop Marketing Pros

MARCH 27, 2024

EPISODE: 093 – An Intro to They Ask You Answer Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast.

Auto Repair 130

Auto Repair 130

Shop Marketing Pros

DECEMBER 13, 2023

EPISODE: 078 – Fragmented Marketing: How It’s Hurting Your Brand and Wasting Your Money Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast.

Auto Repair 130

Auto Repair 130

Shop Marketing Pros

NOVEMBER 29, 2023

EPISODE: 076 – Retention Marketing And Strategies For Bringing Back Clients More Often w/ Caroline Legrand Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast.

Auto Repair 130

Auto Repair 130

Shop Marketing Pros

MAY 15, 2024

EPISODE: 100 – A Meeting Of The Marketing Minds In episode 100 of The Auto Repair Marketing Podcast, we invite Tony Mercury from AutoShop Solutions, Carrie-Lynn Rodenberg from Turnkey Marketing, Connor Tracy from Kukui, and Kelsey Outram from Lift Auto Repair Marketing to join us for a meeting of the marketing minds.

Auto Repair Shop 130

Auto Repair Shop Auto Repair Media Electric Vehicles 130

Shop Marketing Pros

JANUARY 31, 2024

EPISODE: 085 – Our Story of Radio Advertising One topic we rarely talk about is radio, yet we have a story of very successfully using radio advertising to market our own auto repair shop. Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast.

Auto Repair Shop 130

Auto Repair Shop Auto Repair Automotive 130

Shop Marketing Pros

NOVEMBER 6, 2024

EPISODE: 125 – It’s OK to Dream Big (Stop Playing Small) Welcome to another episode of the Auto Repair Marketing Podcast! Theme of the Episode (00:00:23) Discussion on the importance of “thinking big” in business, particularly in auto repair.

Auto Repair 130

Auto Repair Auto Repair Shop IT 130

Shop Marketing Pros

DECEMBER 27, 2023

EPISODE: 080 – An Annual Theme For Your Marketing Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast.

Auto Repair 130

Auto Repair 130

Shop Marketing Pros

OCTOBER 9, 2024

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. RepairPal Sponsorship Mention (00:10:28) Thanks RepairPal for sponsoring and highlights its benefits for auto repair shops. Acknowledgment of Sponsors (00:35:36) Thanks to RepairPal for sponsoring the podcast and supporting the auto repair community.

Auto Repair 130

Auto Repair Auto Repair Shop Customer Service Media 130

Shop Marketing Pros

MAY 8, 2024

How To Get In Touch Group – Auto Repair Marketing Mastermind Website – shopmarketingpros.com Facebook – facebook.com/shopmarketingpros Get the Book – shopmarketingpros.com/book Instagram – @shopmarketingpros Questions/Ideas – podcast@shopmarketingpros.com

Auto Repair 130

Auto Repair 130

Shop Marketing Pros

DECEMBER 20, 2023

EPISODE: 079 – Hope After Bankruptcy Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast.

Auto Repair 130

Auto Repair 130