Shop Marketing Pros

SEPTEMBER 6, 2023

Watch a 6 min demo video Schedule a discovery call menu A Complete List of Podcasts for the Automotive Independent Aftermarket I think back to 2002 when I opened my first auto repair shop. Sure, we had the internet, but information still was not at a premium like it is today. Today, there is no excuse.

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AutoShopOwner

NOVEMBER 15, 2024

While there are many facets to operating a successful auto repair business, one thing that is common to all is that it needs to be profitable. The fact is that too many auto repair shops struggle financially. Most auto repair shops either have an in-house bookkeeper or an accountant to generate these reports.

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Shop Marketing Pros

OCTOBER 27, 2023

If you’re reading this years later, don’t worry because the information in this article is timeless. We just came through the summer months and most auto repair shops seemed to do pretty well. There are good months in auto repair and bad months. C’mon… everybody knows no one is thinking about auto repair!

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CATI

NOVEMBER 16, 2023

The role of a service advisor is primarily customer-facing. With that said, service advisors in auto body shops or dealerships are also responsible for overseeing workflow in these businesses, meaning they’ll constantly interact with technicians, mechanics, and other employees in the workshop.

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Auto Service World

NOVEMBER 5, 2024

AAPEX and the SEMA Show are underway in Las Vegas as part of Automotive Aftermarket Industry Week and the Auto Service World team is there. In what promises to be an exciting and busy week as always, the team will keep this page updated with news, information and other notes as we come across them.

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AutoShopOwner

NOVEMBER 15, 2024

By Joe Marconi, an Elite Worldwide Blog - My roots in the automotive industry go back to the 1970s working in a small 2-bay auto repair shop. That meant that I was expected to repair or service nearly anything that rolled into my work bay. We also need to consider the standards set by ASE (Automotive Service Excellence).

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Shop Marketing Pros

JULY 7, 2023

When people want their car fixed, they don’t just go to any auto repair shop. They look for a business known for its exceptional service quality and ability to deliver outstanding results. A proven process is the exact way that your team does things at your auto repair shop. Here’s how that works.

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AutoFix

FEBRUARY 13, 2025

The auto repair industry is more complex than ever, and customers expect more than just quality repairsthey want an exceptional customer experience. Understanding the Modern Auto Repair Customer Customers today have more access to information than ever before. Show empathy and patience when addressing concerns.

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Business Actualization

AUGUST 5, 2024

Transparency is crucial in marketing, as it is in the auto repair industry. With over 24 years of experience in digital marketing for auto repair shops and over 30 years of automotive business experience, our perspective is unmatched in our space.

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Autoflow

DECEMBER 14, 2023

Technology has transformed everything we do in a day, including how we work in auto repair shops. Using tablets in auto repair bays truly made for a game-changer. Why Use a Tablet for Your Auto Repair Shop? Access to Vehicle Information – Even the best tech doesn’t know every make and model inside out.

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Shop Marketing Pros

JUNE 9, 2023

Marketing for the auto shop professional. Watch a 6 min demo video Schedule a discovery call menu The Biggest Mistakes Being Made in Your Auto Repair Shop Marketing Automotive Management , Leadership , Marketing Introduction We’re coming up on June, and I was tasked with writing this article. Let’s get started.

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AutoShopOwner

NOVEMBER 13, 2023

Complacency can set in when the good times are perceived as the norm and likely to continue, and the staff, particularly service advisors, don't stick to the sales process. The bottom line is this: All auto repair shops go through ups and downs. Follow this process, don't let complacency become your repair shop's norm.

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Shop Marketing Pros

JULY 3, 2024

EPISODE: 107 – Part 3 – Customer Retention Series – Loyalty Programs Customer loyalty programs are crucial for retaining clients in the auto repair industry. On the Auto Repair Marketing Podcast, hosts Brian and Kim Walker explore this topic with Joe Schindler and Jeff Rudnick.

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CATI

JUNE 15, 2023

Mass recalls can cause significant inconvenience for customers, but with a focus on customer satisfaction, service advisors can effectively navigate these situations and ensure a smooth and potentially profitable recall process. Contact CATI for more information now! Provide personalized assistance throughout the recall process.

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Solera

JUNE 25, 2024

Efficiency and experience can reduce the actual time it takes to complete the service, a work ethic that serves technicians and service managers in enhancing profits and increasing customer satisfaction. A mechanic labor time guide sets the tone for your service advisors, technicians, and customers as a basis for pricing.

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Shop Marketing Pros

JUNE 12, 2024

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Don’t miss out on this opportunity to transform your content strategy and see amazing results. Tune in now and start making content that truly connects!

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AutoFix

AUGUST 6, 2024

While challenges are present, they also bring opportunities to fine-tune operations and provide exceptional service to stand out in a competitive market. Finally, we don’t need to create our own issues within our auto repair shops on top of everything else that is going on.

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Tire Review Magazine

JANUARY 1, 2025

Simplifying Estimates and Invoices for Auto Repair Shops “With Job View, shops can create clear, well-organized estimates and invoices with a few clicks. Mitchell 1 integrated ProDemand, its comprehensive repair information system, to further increase shop productivity.

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Tire Review Magazine

JANUARY 1, 2025

Simplifying Estimates and Invoices for Auto Repair Shops “With Job View, shops can create clear, well-organized estimates and invoices with a few clicks. Mitchell 1 integrated ProDemand, its comprehensive repair information system, to further increase shop productivity.

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AutoFix

JUNE 19, 2024

By Coach Chris Cotton, Auto-Fix Auto Shop Coaching In the fast-paced world of auto repair, efficiency and customer satisfaction are key to a thriving business. One of the pivotal roles that contribute to this success is that of a service writer.

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Autoflow

MAY 8, 2023

Clearly, you want to expand your auto repair business to win more market share and share your expertise more widely. Yet you want to know how to grow auto repair business without drowning in paperwork that consumes valuable time. As a result, service advisors can quickly get updates and share them with clients.

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Driver's Edge

FEBRUARY 23, 2024

Finding a reliable auto repair shop that understands the specific needs of your vehicle is crucial for maintaining its longevity and performance. Understanding Year-Round Auto Maintenance and Repair Driving in Dallas requires year-round attention to your vehicle's maintenance.

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Automotive Management Network

JANUARY 18, 2021

What kind of telephone system does your auto repair shop use ? Integrates with shop management software so that service advisors can see customer profiles and lead sources based on the caller ID. This can vary from announcing special promotions to giving customers useful and educational information.

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Shop Marketing Pros

SEPTEMBER 18, 2023

Once that happens, marketing has done its job and it’s time for sales and customer service to kick in. Most of our clients have great service advisors who have great phone skills, but we still run into situations where the marketing we’re doing is working but it’s not resulting in enough new work for the shop. He has a point.

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FastTrak Auto Shop Management Systems

JUNE 27, 2023

Of course, other factors dictate the quality of service such as price, repair accuracy and shop environment – but first and foremost the customer is influenced by the relationship with the service advisor. As the repairs progress – stay in touch with the customer.

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Autoflow

DECEMBER 12, 2024

The DVI (Digital Vehicle Inspection) is often described with the primary focus on educating and informing the customer, which we also hope positively impacts our ARO. Equipping your service advisors Think about the power a service advisor will now have before talking to a customer. Why Customer Insights?

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FastTrak Auto Shop Management Systems

JUNE 27, 2023

Following are areas that can be explored at the initial point of contact: Offer Previously Recommended Services – At the point of contact (quote, appointment or check-in) previously recommended services should be reviewed with the customer. The Auto Repair Shop Software being used should prompt the service advisor to do this.

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Automotive Management Network

NOVEMBER 30, 2020

Do your service advisors take time to explain repairs or the necessity of repairs? If the repairs are more extensive or expensive than they were expecting, they may become suspicious, and that’s a huge barrier to building trust. How should service advisors educate customers?

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Institute for Automotive Business Excellence

APRIL 4, 2024

In the dynamic landscape of independent auto repair shops, every decision counts towards the profits, sustainability, and growth of the business. By understanding these variables shop owners can make informed pricing decisions that align with their business goals.

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FastTrak Auto Shop Management Systems

JULY 26, 2023

The integrated repair process should be tightly connected to the technician’s activities. Each stage of the repair process should be recognized as being ready to start, in progress or complete. Automated visibility of these statuses should be provided by the Auto Repair Shop Management software.

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AutoFix

FEBRUARY 21, 2023

As 2023 came into view, were you busy filling your calendar with the top automotive repair events? Many auto repair expos, conferences, and trade shows are just getting scheduled now. So, grab your calendar and start preparing to fill out your schedule with exciting and informative events you’ll love to attend.

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AutoFix

SEPTEMBER 18, 2024

In the auto repair industry , we often consider the importance of technical skills and wrench-turning ability. But if there’s one thing I’ve learned over the years, it’s that the pen (or keyboard) is just as important when running a successful auto shop. Accurate, detailed notes are the foundation of every good write-up.

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Institute for Automotive Business Excellence

APRIL 26, 2023

Lea has always centered his work around helping auto repair shop owners succeed. Lea will be joining a team of incredible coaches, instructors, and professionals that share his dedication to benefitting the lives of auto repair shop owners everywhere. "I Founded in 2010, The Institute is based in Ogden, Utah.

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Autoshop Solutions

JUNE 13, 2024

ASR Automotive Service & Repair is a full-service auto repair shop in Fort Collins, Colorado, operating since 2008. Their commission-free service advisors offer a customer-centric approach that values transparency with several perks and amenities. T-Mobile by Zeta Global, and many more.

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Driver's Edge

JULY 30, 2024

At Driver's Edge, we are automotive maintenance and repair experts. Not only do our ASE-certified mechanics perform quality oil change services in Dallas, but we also provide insightful information to help you take the best care of your vehicle. Does Oil Type Affect Fuel Economy?

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Autoflow

AUGUST 22, 2023

If you’re going to measure one metric to drive your auto repair shop’s success, choose your average repair order (ARO). Ideally, you upsell more services. ID Factors Affecting Average Repair Order As your service advisor puts together the estimates, they choose to include, omit or delay vehicle repair costs.

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Auto Service World

NOVEMBER 12, 2024

Auto repair technicians and service advisors confront new challenges and opportunities in a rapidly evolving industry. As the technological and customer service landscape evolves, so too do their roles. As the technological and customer service landscape evolves, so too do their roles. Most respondents (45.5

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