Auto Service World

DECEMBER 15, 2023

Thanks for checking out the Enhanced Media portion of the CARS December 2023 issue. We’re bringing you more from Mike Howard, manager of garage operations at Art Turney’s Garage, the winner of the 2023 Shop of the Year.

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Auto Service World

NOVEMBER 26, 2024

Simply signing up to a social media platform for your videos isn’t enough. Auto repair and marketing experts observed that the right kind of content needs to be on the right platform. There are two styles to go with: Long-form and short-form videos.

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Auto Service World

MARCH 11, 2025

New research from Qualtrics, an experience management company, highlighted the critical connection between customer experience, loyalty and spending. Stay responsive to customer needs: Leverage insights from surveys, reviews, and social media to identify shifting expectations and adapt swiftly.

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Solera

MAY 8, 2023

Wouldn’t it be nice if software could eliminate the day-to-day management of your vehicle repair shop, while unlocking your shop’s full financial potential? Go Under the Hood of Identifix Shop Manager Identifix has done it again! Like a Driver Assistant, but for auto repair shops.

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Shop Marketing Pros

OCTOBER 27, 2023

We just came through the summer months and most auto repair shops seemed to do pretty well. There are good months in auto repair and bad months. C’mon… everybody knows no one is thinking about auto repair! There are only bad months in auto repair! Does it represent your auto repair shop well?

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Shop Marketing Pros

NOVEMBER 13, 2024

Join Brian Walker and Caroline Legrand as they dive into easy, actionable strategies to help auto repair shops plan their marketing month-by-month. Discover fresh ideas for social media, event hosting, and campaigns that’ll keep your shop top-of-mind all year. Build client loyalty.

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Auto Service World

FEBRUARY 6, 2025

He has his own auto repair shop but keeps having technicians reaching out to him asking if hes hiring. Enright is extensively active on social media, posting multiple videos daily. He recommended creating videos that show your uniqueness and put them on social media and your website especially if you have a careers page.

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Auto Service World

AUGUST 17, 2024

In the realm of auto repair shops, having a strong and distinctive brand is crucial for success. This article explores the importance of branding in advertising for auto repair shops and how it can significantly impact attracting and retaining customers.

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Shop Marketing Pros

MARCH 23, 2025

Long before they think about booking an appointment, potential customers are already forming opinions about your shop based on what they see online in your auto repair marketing, what they hear over the phone, and notice from the parking lot. Does Your Auto Repair Website Convert Customers? Why should they trust you?

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Auto Profit Masters

JULY 20, 2023

There are several ways that social media marketing can help your auto shop. Establishing a social media profile, like on Facebook or Instagram, allows customers to leave an excellent review, instantly showing potential customers what a significant business you are. Most younger customers use social media daily.

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Solera

AUGUST 19, 2024

The right auto repair shop marketing strategy can elevate your reputation, drive increased financial success, and ultimately lead to higher customer satisfaction. Why is Auto Repair Shop Marketing Important? Effective marketing strategies are the backbone of business growth, including auto repair shops.

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Auto Service World

APRIL 15, 2025

The auto repair industry and shop owners have no choice but to evolve or dissolve to adapt and combat the economic uncertainty ahead in 2025. The expectation is that modern vehicles should be repaired and maintained by modern shops and expertly trained staff.

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Shop Marketing Pros

OCTOBER 4, 2024

Social media is one of the most powerful tools for your auto repair shop, but if you’re not taking full advantage of it, you’re missing out. Why Social Media is Non-Negotiable for Your Auto Repair Shop Social media isn’t just a “nice-to-have” anymore; it’s essential.

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Auto Service World

SEPTEMBER 28, 2024

Photo Source: [link] When you’re considering relocating your auto repair business, developing a thorough moving plan is essential to guarantee a smooth shift. Assess Your Current Situation Before you commence on relocating your auto repair business, it’s crucial to thoroughly assess your current situation.

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Solera

APRIL 1, 2024

Provide a Digital Experience Maintain a professional website and active social media profiles that provide customer testimonials and shows you are active in your community. Building trust with auto repair shop customers takes time and consistent effort. Keep Your Data Safe Protect your customer’s data and privacy.

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Shop Marketing Pros

JULY 7, 2023

When people want their car fixed, they don’t just go to any auto repair shop. A proven process is the exact way that your team does things at your auto repair shop. So, take the time to think about the auto repair experience you provide your customers. Here’s how that works. What’s a Proven Process?

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Solera

MAY 11, 2023

Yes, there is a shortage of qualified auto repair mechanics, and it’s only going to get worse. In fact, business savvy repair shop owners and managers are using the tech shortage to their advantage. Need some inspiration, check out some auto repair shop websites that are making their mark in the industry.

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AutoShopOwner

AUGUST 9, 2023

Running an auto repair shop is a rewarding career and an integral part of a community. As an auto shop owner, you must understand the importance of implementing the necessary systems and processes to keep your business profitable and sustainable long-term. However, it also comes with its fair share of financial challenges.

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Shop Marketing Pros

OCTOBER 4, 2024

As an auto repair shop owner, you might be wondering, “Should I start a podcast for my business?” Why a Podcast Might Be Right for Your Shop A podcast can be a fantastic way to build your shop’s brand, but it shouldn’t be all about auto repair. Starting small and manageable is the key to success.

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Auto Service World

JANUARY 14, 2025

This sense of purpose defines Maidens Family Auto Care in Barrie, Ontario, owned by Craig and Heather Maidens. More than a trusted destination for auto repairs, their shop is a testament to the strength of family values, customer dedication and community involvement. For more than 20 years, he managed garages for others.

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Auto Service World

APRIL 12, 2024

A panel discussion explored ways that tasks like responding to customer reviews, sending out surveys and posting on social media can all … The post How AI can help with those mundane tasks appeared first on Auto Service World.

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Mitchell 1

SEPTEMBER 18, 2024

With AAPEX 2024 fast approaching, Mitchell 1 has joined forces with Babcox Media to highlight how advancements in automotive repair technology have transformed the industry. The post Driving the Future: How Auto Repair Shops are Evolving appeared first on Mitchell 1 ShopConnection.

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Shop Marketing Pros

MAY 15, 2024

EPISODE: 100 – A Meeting Of The Marketing Minds In episode 100 of The Auto Repair Marketing Podcast, we invite Tony Mercury from AutoShop Solutions, Carrie-Lynn Rodenberg from Turnkey Marketing, Connor Tracy from Kukui, and Kelsey Outram from Lift Auto Repair Marketing to join us for a meeting of the marketing minds.

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Repair Shop Websites

JANUARY 9, 2024

If your auto repair shop is currently not using Instagram, now is the time to do so. Do Auto Repair Shops Need to Be on Instagram? Managing multiple online accounts can feel like a hassle and adding Instagram to that list may feel unnecessary. How Do I Capture Instagram Users Searching for Auto Repair?

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Automotive Management Network

MAY 16, 2024

Running an auto repair shop requires more than just mechanical expertise. It demands efficient operations management, from scheduling and inventory to invoicing and customer communication. For instance, if scheduling is a common issue, prioritize software with a robust appointment management system.

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Automotive Training Centre

APRIL 10, 2024

Not all auto repair shops are created equal, and some may have practices that may hinder your learning and professional development in the medium to long term. High Employee Turnover High turnover is a significant red flag in any industry, including auto mechanics.

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Solera

SEPTEMBER 9, 2024

Mobile mechanic software provides automotive repair technicians with an innovative approach to traditional diagnostic and repair processes. This software effectively shortens the distance between three critical points: auto repair technicians, customer vehicles, and the information necessary to fast-track diagnoses and repairs.

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Automotive Management Network

MARCH 20, 2025

Efficiency and productivity are the cornerstones of any successful auto shop. With rising customer expectations, increasing competition, and ongoing automotive technology improvements, auto repair professionals must find ways to streamline operations. Increasing your ARO can boost revenue without requiring additional customers.

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Automotive Management Network

SEPTEMBER 4, 2024

Running an auto repair shop in today’s market requires more than just technical expertise; it demands a robust marketing strategy to attract and retain customers. Use your website, social media, and in-shop signage to remind customers about the referral program. Social media is a two-way street.

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Solera

MAY 21, 2024

Identifix Shop Manager takes your processes to the next level by integrating the DVI checklist into the repair order. Save your technicians’ time and increase your shop’s average repair order amount by recommending additional, needed services. Easily attach any kind of media – photos, videos, PDFs, etc.

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Business Actualization

JULY 21, 2021

As the company’s General Manager, Bill has been responsible for bringing innovations in daily operations to the full-service, high-tech auto repair facility for 20+ years. We then post it to all of our social media accounts: Facebook, Instagram, LinkedIn, and Twitter. We include the video where we can.

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AutoFix

DECEMBER 18, 2023

Transforming Your Auto Repair Business with Expert Strategies The Road to Financial Success In the competitive world of auto repair, achieving financial success requires more than just technical expertise. Optimizing Inventory Management Inventory management is a balancing act.

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DRIVE

JULY 20, 2023

Event will be held September 14th through the 17th in Las Vegas DRIVE is delighted to announce that Babcox Media has been chosen as the Official Media Sponsor for the upcoming DRIVE EXPO, set to take place from September 14-17 at the beautiful Westgate Hotel & Casino in Las Vegas, Nevada.

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Autoflow

AUGUST 14, 2023

Surely, you’ve heard all the buzz about adopting auto repair estimate software. In short, auto repair software takes every mundane and repeated task and automates it for you and your team. To be clear, Autoflow doesn’t offer auto repair estimate software. And those minutes you save, they add up into dollars.

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Autoshop Solutions

APRIL 16, 2024

Hosted by the International Awards Associate (IAA), the competition received more than 10,000 entries from around the world, recognizing excellence in creative design, advertising, and digital media. “This win is a testament to the hard work and collaboration between Autoshop Solutions and VL Auto Repair.

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FastTrak Auto Shop Management Systems

JUNE 2, 2023

This writing focuses on social media posts and does not address social media advertising which is a whole topic in itself. The key point of social media postings is to keep them ‘social’. Also, social media postings must be kept up. That being said social media can be very effective at customer relationship building.

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Automotive Management Network

AUGUST 30, 2024

In an earlier article we discussed how to negotiate with customers who leave bad online reviews for auto repair shops. Use your social media platforms to ask your customers for reviews. There are software tools on the market that facilitate online review management and automate the follow-up process.

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