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From the Coaches: Annual Marketing Planning

Shop Marketing Pros

In the spirit of “eating your own dog food”, we cannot preach to automotive repair shops about setting aside time to create their annual marketing plan if we do not do it ourselves. Our date is set and we are pulling in our strategic marketing team to spend time eating our own dog food – the food we advise you eat.

Media 130
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The SMS Lifecycle

Autoshop Solutions

He says they have been in the automotive market for nearly 10 years. Cavan references Shop Boss’s 300 percent rule, where 100 percent of vehicles get inspected, 100 percent are presented to the customer, and 100 percent of customers are contacted. Customers fill out one application, which is presented to a lender.

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