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Over-the-TOP Hyper-Targeted Marketing for Automotive Sales and Service

AutoSuccess

This widespread adoption presents a fertile ground for advertisers, especially in the automotive sector, where precision and timing are crucial. The Relevance of OTT in Automotive Marketing Car buyers today spend much of their decision-making time online, researching vehicles, reading reviews and comparing prices.

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Nurturing Tomorrow’s Technicians: The Benefits and Implementation of an Apprentice Program

AutoSuccess

Apprentice programs ensure that technicians are equipped with the latest knowledge and skills required to service modern vehicles. This adaptability meets customer expectations and positions the dealership as a leader in automotive service innovation.

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Brookdale Community College Receives Grant to Launch EV Program

AutoSuccess

It is highly rated by the National Institute for Automotive Service Excellence (ASE), and all programs and instructors are certified by the National Automotive Technicians Education Foundation (NATEF).

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ASA Fights for a Fair EV Transition

AutoInc.

The Automotive Service Association (ASA) is not anti-EV or pro-EV. We just want to make sure that our members are in a position to service the vehicles that enter their facilities. This month, ASA released a policy position statement in support of an automotive market driven by consumer demand, not the government.

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ASA Adopts Position Statement on Vehicle Consumer Choice

AutoInc.

The Automotive Service Association (ASA) is not anti-EV or pro-EV. We just want to make sure that our members are in a position to service the vehicles that enter their facilities. This month, ASA released a policy position statement in support of an automotive market driven by consumer demand, not the government.

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From the Coaches: Annual Marketing Planning

Shop Marketing Pros

-Coach Rick White What's your #1 top tip or recommendation to shop owners when it comes to their marketing? Very few Automotive Service and Repair Shops are qualified to do their own marketing, successfully. We have three recommendations. 1st ,Hire a company that comes well referred.

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