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Over-the-TOP Hyper-Targeted Marketing for Automotive Sales and Service

AutoSuccess

Over-the-TOP (OTT) Hyper-Targeted marketing offers a compelling solution, enabling dealerships to engage potential buyers effectively by leveraging streaming media. This report delves into the mechanics of OTT, its growth and its specific applications for new car dealers looking to enhance both car sales and service business.

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Nurturing Tomorrow’s Technicians: The Benefits and Implementation of an Apprentice Program

AutoSuccess

Apprentice programs ensure that technicians are equipped with the latest knowledge and skills required to service modern vehicles. This adaptability meets customer expectations and positions the dealership as a leader in automotive service innovation.

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Brookdale Community College Receives Grant to Launch EV Program

AutoSuccess

Scheduled to commence on July 1, 2024, this transformative initiative will reshape automotive education in the state by integrating electric vehicle (EV) technology into its curriculum. The college is renowned for its state-of-the-art facilities and commitment to excellence in automotive education. In response, major U.S.

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From the Coaches: Annual Marketing Planning

Shop Marketing Pros

In the spirit of “eating your own dog food”, we cannot preach to automotive repair shops about setting aside time to create their annual marketing plan if we do not do it ourselves. Our date is set and we are pulling in our strategic marketing team to spend time eating our own dog food – the food we advise you eat.

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ASA Fights for a Fair EV Transition

AutoInc.

The Automotive Service Association (ASA) is not anti-EV or pro-EV. We just want to make sure that our members are in a position to service the vehicles that enter their facilities. On top of enacting a major regulation that will dramatically upend the automotive industry, the federal government allocated $7.5

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ASA Adopts Position Statement on Vehicle Consumer Choice

AutoInc.

The Automotive Service Association (ASA) is not anti-EV or pro-EV. We just want to make sure that our members are in a position to service the vehicles that enter their facilities. On top of enacting a major regulation that will dramatically upend the automotive industry, the federal government allocated $7.5

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