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Over-the-TOP Hyper-Targeted Marketing for Automotive Sales and Service

AutoSuccess

DECEMBER 4, 2024

Over-the-TOP (OTT) Hyper-Targeted marketing offers a compelling solution, enabling dealerships to engage potential buyers effectively by leveraging streaming media. This report delves into the mechanics of OTT, its growth and its specific applications for new car dealers looking to enhance both car sales and service business.

Automotive

Automotive Automotive Marketing Media Automotive Services

From the Coaches: Annual Marketing Planning

Shop Marketing Pros

NOVEMBER 1, 2023

Do you have specific strategies you advise they include in their marketing plan for the upcoming year? Our experience is that money spent online, (Local search, SEO/SEM, PPC and Social Media) has a much higher ROI. But we do recommend some of the more traditional marketing strategies (Radio, TV or Direct Mail) in specific situations.

Media

Media Management Automotive Repair Automotive

Auto Repair Digest

Over-the-TOP Hyper-Targeted Marketing for Automotive Sales and Service

From the Coaches: Annual Marketing Planning

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