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Nurturing Tomorrow’s Technicians: The Benefits and Implementation of an Apprentice Program

AutoSuccess

This knowledge transfer enhances technical skills and instills a strong work ethic and commitment to quality service. Look for individuals who have a passion for automotive technology and are willing to learn. Assess candidates based on their technical aptitude, work ethic and compatibility with the dealership’s culture.

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From the Coaches: Annual Marketing Planning

Shop Marketing Pros

Stop fixing cars, stop service advising, hire a bookkeeper and hire a marketing agency. Marketing – Brian Tracy And of course, listen to the Shop Marketing Pros Podcast ! Coach Joe Marconi Marketing to Women. Those cars broke down a lot! And you were never worried about car counts. Most, for the good.

Media 130
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Lessons in Launching: How to Bring New Automotive Products to Market Successfully

AutoSuccess

Whether it’s a cutting-edge service or an innovative accessory, bringing a new offering to the automotive market involves more than just designing something new — it requires strategy, trust and seamless execution. For any new product launch, the key is to position the offering as a solution to a real pain point.