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As the world gradually emerges from the shadows of COVID-19, a significant shift in the car retail landscape is becoming increasingly apparent, particularly in the electric vehicle sector. The pandemic has accelerated changes in consumer behavior and expectations, leading to a notable shortage in the new- and used-car day’s supply.
It’s a gauge of how many vehicles are trending to be sold that year and helps us compare sales volume against other points in history — or does it? Something the automotive SAAR doesn’t capture is the part that usedcar sales play in your store’s profitability. Let’s unpack where to add budget to your marketing.
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