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Over-the-TOP (OTT) Hyper-Targeted marketing offers a compelling solution, enabling dealerships to engage potential buyers effectively by leveraging streaming media. Market Growth and Consumer Adoption The OTT market, valued at $121.61 Traditional advertising channels often miss these digitally savvy consumers.
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The aftermarket future is bright for AISIN as a trio of company executives noted during a media conversation at AAPEX. There also was plenty of talk about the future of the automotivemarket and the impact of new vehicle technologies. of America; and Dwayne Bates, senior vice president, Aftermarket, AISIN World Corp.
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The landscape of automotivemarketing continues to move more toward social media content creators and influencers , and the suits in Kias marketing department seem to be some of the most forward-thinking and eager to adapt.
The aftermarket future is bright for AISIN as a trio of company executives noted during a media conversation at AAPEX. There also was plenty of talk about the future of the automotivemarket and the impact of new vehicle technologies. of America; and Dwayne Bates, senior vice president, Aftermarket, AISIN World Corp.
Introduction In the fast-paced world of automotive retail, independent dealerships often face stiff competition from larger counterparts. While it may seem like a David vs. Goliath scenario, there are strategic approaches that indie dealerships can employ not only to survive but thrive in the market.
As we step into 2025, the automotive retail industry is ready to take its next step in modernizing its operations, where artificial intelligence (AI) and machine learning (ML) are poised to reimagine dealership operations. When it comes to aged units, AI-powered markdown strategies will become increasingly sophisticated.
In today’s competitive automotivemarket, it’s not just a strategy; it’s essential for creating exceptional customer experiences and securing long-term loyalty. Understanding Proactive Outreach in Automotive Retail Proactive outreach involves anticipating customer needs and addressing them before they arise.
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Apex, North Carolina (July 8, 2024) – Autoshop Solutions is proud to announce that it has won another Gold Award this year for Best Automotive Website Design. The most recent award is for the website design for its client, Antero Automotive. is a trusted partner in the automotive industry.
As dealers bid farewell to the seller’s market after four years of anything but normal, balance is expected to return to the U.S. auto market 1. 1 Given this shift and the variables that exist in today’s retail automotivemarket, one truth remains: a dealer’s bottom line. Businesses can get started now.
So, allow me to introduce myself: My name is Erica Bruno, and I am the vice president of business development at an automotivemarketing firm. Watching my family’s journey in the automotive world inspired my love for this industry. I suddenly had contacts reaching out to me within automotive telling me their similar stories.
It was good news, bad news for the retail used-car market in January. Our proprietary and highly exclusive data from the Cars Commerce platform empowers consumers and automotive retailers alike with the most up-to-date information on pricing, inventory and demand so they can make better buying and selling decisions,” Lindland said.
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Why not insert yourself in the conversation with savvy social mediamarketing? Every auto repair shop has customer turnover as people move away or give up their cars when they get older. By constantly bringing in new customers, you keep your bays busy and your shop profitable. It all sends a clear signal that you care.
He says they have been in the automotivemarket for nearly 10 years. They are most interested in DVI adoption because if shops are transparent with customers, it shows the market flow in their business. EVs are prevalent in the general repair market. He has worked with a lot of shop management systems out there.
Accountability starts with clear and objective information, and vague statements like “it’s the market” don’t cut it. The truth is that there are very real market forces at play, which absolutely impact consumer interest, vehicle affordability, challenges desking deals and challenges running a profitable dealership. The result?
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