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Over-the-TOP Hyper-Targeted Marketing for Automotive Sales and Service

AutoSuccess

Over-the-TOP (OTT) Hyper-Targeted marketing offers a compelling solution, enabling dealerships to engage potential buyers effectively by leveraging streaming media. Market Growth and Consumer Adoption The OTT market, valued at $121.61 Traditional advertising channels often miss these digitally savvy consumers.

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Lexus still first in CPO, wins 8th straight U.S. News award

Auto Remarketing

The magazine evaluated 38 brands to select the top names in four key segments of the automotive market: cars, SUVs, trucks and luxury vehicles, as well as the CPO program that offers consumers the most benefits. News said in a news release.

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AISIN talks tires, mergers and streamlining operations

Tire Review Magazine

The aftermarket future is bright for AISIN as a trio of company executives noted during a media conversation at AAPEX. There also was plenty of talk about the future of the automotive market and the impact of new vehicle technologies. of America; and Dwayne Bates, senior vice president, Aftermarket, AISIN World Corp.

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COMMENTARY: 2025 auto retail outlook, as machine learning meets inventory intelligence

Auto Remarketing

As we step into 2025, the automotive retail industry is ready to take its next step in modernizing its operations, where artificial intelligence (AI) and machine learning (ML) are poised to reimagine dealership operations. When it comes to aged units, AI-powered markdown strategies will become increasingly sophisticated.

Retail 59
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Kia Launches Actually Pretty Cool K4 Configurator On TikTok Just In Time For The App To (Maybe) Get Banned

Jalopnik

The landscape of automotive marketing continues to move more toward social media content creators and influencers , and the suits in Kias marketing department seem to be some of the most forward-thinking and eager to adapt.

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AISIN talks tires, mergers and streamlining operations

Tire Review Magazine

The aftermarket future is bright for AISIN as a trio of company executives noted during a media conversation at AAPEX. There also was plenty of talk about the future of the automotive market and the impact of new vehicle technologies. of America; and Dwayne Bates, senior vice president, Aftermarket, AISIN World Corp.

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Roadmap to Prosperity: Indie Dealerships’ Guide to Competing with the Big Players

Solera

Introduction In the fast-paced world of automotive retail, independent dealerships often face stiff competition from larger counterparts. While it may seem like a David vs. Goliath scenario, there are strategic approaches that indie dealerships can employ not only to survive but thrive in the market.