AutoSuccess

MAY 24, 2024

Cox Automotive’s vAuto announced that it is making its new Variable Management Certification program available to any dealer at zero cost—regardless of whether they subscribe to a vAuto product. Evolution to Variable Management vAuto was the first to apply data science to used vehicle inventory management in the early 2000s.

Management 52

Management Automotive Automotive Marketing Software 52

Bolt on Technology

JUNE 8, 2023

Are you still spending time on manual marketing tasks for your automotive shop? Time is precious when you're trying to efficiently manage a business. Luckily, there are many ways you can implement automated marketing, so you can work smarter, not harder. If you are, then it's time to start automating.

Automotive Marketing 52

Automotive Marketing Automotive Management IT 52

Tomorrow's Technician

JUNE 6, 2024

is a senior majoring in Aftermarket Automotive Marketing and Management and serves as president of the school’s Aftermarket Club and aftermarket chair of its International Auto Show. It will be a full aftermarket immersion that will provide a 360-degree experience.” Moots, from Brown City, Mich.,

Consulting 130

Consulting Automotive Marketing Management Automotive 130

Auto Remarketing

FEBRUARY 26, 2025

As we review the vehicle inventory, carryover, and markdown trends from the Lotlinx Q4 2024 Automotive Market Report , the automotive market has revealed several important insights into the ongoing challenges and opportunities for dealerships and OEMs.

Management 52

Management Automotive Marketing Vehicle Electric Vehicles 52

AutoSuccess

AUGUST 13, 2024

In this episode of the AutoSuccess Executive Spotlight, host Brian Ankney interviews Shane Bigelow from CHAMP Titles about the transformative impact of digital title management on the auto industry. By moving to a fully digital system, states can streamline processes, reduce fraud and meet the growing demand for online vehicle sales.

Automotive Marketing 105

Automotive Marketing Management Automotive Vehicle 105

Tire Review Magazine

JANUARY 15, 2024

The Aftermarket Auto Parts Alliance promoted Kendall Schaus to field sales manager, effective Jan. We are excited to see her embrace her new management role as she continues to lead the Alliance sales efforts.” The post The Alliance promotes new field sales manager appeared first on Tire Review Magazine.

Management 52

Management Retail Automotive Marketing Automotive 52

Tire Review Magazine

JANUARY 15, 2024

The Aftermarket Auto Parts Alliance promoted Kendall Schaus to field sales manager, effective Jan. We are excited to see her embrace her new management role as she continues to lead the Alliance sales efforts.” The post The Alliance promotes new field sales manager appeared first on Tire Review Magazine.

Management 52

Management Retail Automotive Marketing Automotive 52

AutoSuccess

JANUARY 24, 2025

The company’s latest offering addresses critical challenges faced by auto dealers, including suboptimal inventory risk management, imprecise markdown, and promotion strategies, that drive inventory carryover, aging and lower gross margins. However, in the same survey only 5.8%

Management 52

Management Automotive Marketing Customer Service Automotive 52

Auto Remarketing

MAY 17, 2024

Inventory management remains critical for auto retailers today in determining profitability, customer satisfaction, and operational efficiency. Q1 sales & inventory data These advanced technologies are growing in importance because of the state of auto sales, as well as the need to better manage inventory risk.

Management 52

Management Retail Vehicle Automotive 52

Business Actualization

MARCH 6, 2024

Strategies include geofencing competitor locations, targeting households with digital versions of direct mail pieces, recruiting ads targeted at technicians, and B2B marketing for specialized auto services like fleet and diesel truck repair. These tactics ensure that your marketing efforts are seen but seen by the right people.

Auto Repair Shop 202

Auto Repair Shop Auto Repair Auto Repair Services Automotive Marketing 202

AutoSuccess

DECEMBER 4, 2024

This widespread adoption presents a fertile ground for advertisers, especially in the automotive sector, where precision and timing are crucial. The Relevance of OTT in Automotive Marketing Car buyers today spend much of their decision-making time online, researching vehicles, reading reviews and comparing prices.

Automotive 52

Automotive Automotive Marketing Media Automotive Services 52

Auto Remarketing

JANUARY 14, 2025

The focus is shifting from customer-facing AI applications to leveraging these technologies for back-end data optimization, particularly in inventory management and operational efficiency. Its not just about inventory management; rather, its the powerful intersection of inventory data, audience data, and media consumption data.

Retail 59

Retail Management Vehicle Media 59

AutoSuccess

FEBRUARY 3, 2025

Furthermore, Cox Automotive will award a $10,000 scholarship to Brooke Englehardt, a junior at Northwood University, home to the nation’s leading automotive marketing and management program. Along with the prestigious recognition, Maher will designate a $10,000 donation to the charity of her choice.

Automotive 52

Automotive Retail Management Entertainment 52

AutoSuccess

JANUARY 24, 2025

The focus is shifting from customer-facing AI applications to leveraging these technologies for back-end data optimization particularly in inventory management and operational efficiency. It’s not just about inventory management; rather, it’s the powerful intersection of inventory data, audience data and media consumption data.

Retail 52

Retail Management Vehicle Media 52

AutoSuccess

JUNE 5, 2024

Inventory management remains critical for auto retailers today in determining profitability, customer satisfaction and operational efficiency. First Quarter Sales and Inventory Data These advanced technologies are growing in importance because of the state of auto sales, as well as the need to better manage inventory risk.

Retail 40

Retail Management Vehicle Automotive 40

AutoSuccess

JANUARY 16, 2025

Enhanced Operational Knowledge Educational seminars at NADA focus on practical topics like improving dealership profitability, managing inventory and enhancing customer satisfaction. It empowers dealerships to stay ahead in the competitive automotive market.

IT 52

IT Retail Education Electric Vehicles 52

AutoSuccess

JANUARY 6, 2025

Explore how leveraging AI and real-time data can help predict consumer behavior, optimize sales funnels and deliver hyper-targeted marketing that drives engagement and conversions. Competing with Direct-to-Consumer Giants: Disruptors like Amazon and Carvana are reshaping the automotive market with speed, transparency and convenience.

Automotive 40

Automotive Retail Car Dealership Automotive Marketing 40

AutoSuccess

FEBRUARY 13, 2024

These days, it makes sense for you to direct big-picture decisions and budget approvals and let your marketing manager, internet manager or BDC manager take pitches and go to trade shows. You know the business, and you’ve seen your share of good and bad solutions to help you attract customers and sell cars.

Education 98

Education Management Consulting Automotive Marketing 98

Auto Remarketing

OCTOBER 8, 2024

John Howard, who is director of product management with Experian Automotive, returned for another visit on the Auto Remarketing Podcast. This episode focused on Experian’s latest look at automotive market movements, how much riper that aftermarket “sweet spot” is now and loyalty trends with hybrid and electric vehicles.

Automotive Marketing 52

Automotive Marketing Electric Vehicles Management Automotive 52

Tire Review Magazine

NOVEMBER 28, 2023

. “Many of these characteristics are ones that we have been developing for the European tire [market] for a long time already, and many of these topics are actually such that they also happen to match with the requirements for EV cars,” says Marko Saari, head of product management at Nokian Tyres.

Electric Vehicles 85

Electric Vehicles Electricity Automotive Marketing Management 85

Tire Review Magazine

JANUARY 7, 2025

There also was plenty of talk about the future of the automotive market and the impact of new vehicle technologies. One of the things that is changing is the parts proliferation from everybody, said Larrow Kaufman, senior sales manager for the North American Aftermarket at Aisin World Corp. of America.

Manufacturing 52

Manufacturing Automotive Marketing Media Automotive 52

Business Actualization

MARCH 6, 2024

Strategies include geofencing competitor locations, targeting households with digital versions of direct mail pieces, recruiting ads targeted at technicians, and B2B marketing for specialized auto services like fleet and diesel truck repair. These tactics ensure that your marketing efforts are seen but seen by the right people.

Auto Repair Shop 130

Auto Repair Shop Auto Repair Auto Repair Services Automotive Marketing 130

Tire Review Magazine

JANUARY 7, 2025

There also was plenty of talk about the future of the automotive market and the impact of new vehicle technologies. One of the things that is changing is the parts proliferation from everybody, said Larrow Kaufman, senior sales manager for the North American Aftermarket at Aisin World Corp. of America.

Manufacturing 52

Manufacturing Automotive Marketing Media Automotive 52

AutoSuccess

NOVEMBER 22, 2024

Customer Relationship Management systems, data management platforms and marketing automation software are all essential components of a modern dealership’s tech stack. These tools not only help collect and analyze data but also enable marketing teams to act on those insights quickly and efficiently.

Automotive Marketing 40

Automotive Marketing Automotive Finance Management 40

Auto Remarketing

MARCH 18, 2024

Historically, a balanced automotive market would have a 60-day supply of vehicles. Employees must be equipped with the skills to handle digital inquiries, manage online sales processes, and deliver the same level of personalized service online as they do in person.

Retail 98

Retail Car Consulting Automotive 98

AutoSuccess

SEPTEMBER 24, 2024

So, allow me to introduce myself: My name is Erica Bruno, and I am the vice president of business development at an automotive marketing firm. One hour later that same day, I also got a call from Toyota’s human resources saying I was one in only 10 who got into the 2009 Management Training Program. Sounds fancy right?

Automotive Marketing 75

Automotive Marketing Automotive Management Media 75

AutoSuccess

DECEMBER 7, 2023

Alleviate Administration Burden Outsourcing will not completely eliminate the need for someone internal; a dealership employee must manage the vendor and handle all wholesales, dealer trades and out-of-state deals. In today’s competitive automotive market, efficiency must be a priority.

Car Dealership 97

Car Dealership Finance Automotive Marketing Customer Service 97

AutoSuccess

SEPTEMBER 26, 2024

vAuto announced new functionality that solves another pain point for franchise dealers: managing increasingly complex new vehicle incentives. The Cox Automotive brand achieved this feat by making it easier for dealers to apply VIN-specific incentives at scale in its new vehicle inventory management and pricing solution, Conquest.

Management 52

Management Automotive Automotive Marketing Vehicle 52

AutoSuccess

JULY 12, 2024

Through its unified platform, VINCUE offers a comprehensive suite of solutions and capabilities to manage every step of the inventory lifecycle including buying plans, multi-channel acquisition sourcing, market pricing and appraisal, merchandising and syndication and digital marketing.

Retail 52

Retail Automotive Marketing Automotive Management 52

AutoSuccess

APRIL 25, 2024

This strategic investment will support CarNow’s continued market expansion and accelerated product development that will enhance the car buying and selling experience. With Runway’s support, we’re poised to accelerate our growth, enhance our product offerings and continue to disrupt the automotive retail industry. “We

Retail 52

Retail Automotive Automotive Marketing Management 52

Auto Remarketing

DECEMBER 12, 2023

The service business continues to be a key part of any dealership operation,” Cox Automotive senior manager of market and customer research Vanessa Ton said in a news release. As a result, they’re bringing their vehicle in for service or maintenance more often: an average of 2.5 times a year, up from 2.3

General Repair 98

General Repair Electric Vehicles Tire Rotations Vehicle 98

Shop Marketing Pros

NOVEMBER 1, 2023

One of the things I advise clients to do is use their business management system and utilize the Referrals and Source feature. Coach Chris Cotton 2 to 3 % of sales to stay healthy and grow in a managed way, 3 to 4% of sales for growth. Measure and monitor their success, and manage them. And they manage and lead your company.

Media 130

Media Management Automotive Repair Automotive 130

AutoSuccess

MAY 9, 2024

Lotlinx , a VIN-specific data company for dealership inventory management, announced its inaugural Quarterly Vincensus Report, the most comprehensive monthly and quarterly inventory report in the industry. ” Click here to download the inaugural Q1 Vincensus Report.

Management 52

Management Automotive Marketing Retail Vehicle 52

AutoSuccess

SEPTEMBER 6, 2024

Let’s explore the factors driving inflation in the automotive market and discuss strategies for dealers to support their customers through these difficult economic conditions. In today’s economic climate, consumers are grappling with extreme inflationary pressures affecting vehicle ownership.

Vehicle 98

Vehicle Insurance Finance Used Cars 98

Tire Review Magazine

NOVEMBER 28, 2023

. “Many of these characteristics are ones that we have been developing for the European tire [market] for a long time already, and many of these topics are actually such that they also happen to match with the requirements for EV cars,” says Marko Saari, head of product management at Nokian Tyres.

Electric Vehicles 52

Electric Vehicles Electricity Automotive Marketing Management 52

AutoSuccess

MARCH 4, 2024

. “Lauren is one of the most talented people in the automotive business and PureCars has benefitted from her rise to the top of the digital advertising world,” said Aaron Sheeks, CEO at PureCars. “We’re lucky to have her, and I’m excited to stand by her side as we reshape the future of automotive marketing.”

Automotive 52

Automotive Automotive Marketing Media Management 52

AutoSuccess

MARCH 1, 2024

In the automotive sales industry, a significant shift is underway, marked by the evolution of vehicle appraisal tools that are enhancing accuracy and instilling confidence among used car managers. Traditionally, dealerships have relied on inventory tools that use market data to price their inventory.

Automotive 52

Automotive Automotive Marketing Utilities Vehicle 52