AutoSuccess

DECEMBER 4, 2024

This widespread adoption presents a fertile ground for advertisers, especially in the automotive sector, where precision and timing are crucial. The Relevance of OTT in Automotive Marketing Car buyers today spend much of their decision-making time online, researching vehicles, reading reviews and comparing prices.

Automotive 52

Automotive Automotive Marketing Media Automotive Services 52

AutoSuccess

MARCH 19, 2024

In automotive marketing, we’ve evolved rapidly from serving an ad to a consumer on standard media platforms, to reaching the right audience aligned to an incredibly rich experience like streaming.” says Joe Kyriakoza, VP and general manager, Polk Automotive Solutions, S&P Global Mobility. “The

Automotive 52

Automotive Retail Media Management 52

Auto Remarketing

DECEMBER 11, 2024

As we look back on Q3, the automotive market has revealed key trends that highlight the complexities of inventory management for auto retailers. However, aging concerns were still very much present as aged inventory increased by 13% year-over-year. New vehicles saw improvements in sales volume and ageing quarter-over-quarter.

Automotive Marketing 52

Automotive Marketing Automotive Management Vehicle 52

AutoSuccess

FEBRUARY 3, 2025

Cox Automotive announced Diane Maher, president and chief strategy officer of DP Fox Ventures LLC and president and chief operating officer at Fox Motor Group, as the 2025 Barbara Cox Woman of the Year. ” The honor was presented during the Northwood Dealer Education Awards on Jan. 25, 2025, at the NADA Show.

Automotive 52

Automotive Retail Management Entertainment 52

autoevolution

APRIL 19, 2024

It seems that the automotive market is shrinking rather than expanding, sometimes – but that's all because many carmakers are dropping passenger cars left and right. As such, the few that remain need to bundle, buckle up, and present a good show if they want to survive. continue reading. )

Automotive Marketing 52

Automotive Marketing Trucking Automotive Car 52

autoevolution

DECEMBER 19, 2023

There are so few minivans left on sale across the US automotive market that we could easily list them as endangered if this were a National Geographic Wild presentation. Alas, we are in the realm of automotive possibilities, so if you are looking for a passenger van and. continue reading. )

Automotive Marketing 52

Automotive Marketing Automotive 52

AutoSuccess

JANUARY 16, 2025

Identifying Revenue-Boosting Opportunities Many exhibitors at NADA present products that can create new revenue streams for dealerships. It empowers dealerships to stay ahead in the competitive automotive market.

IT 52

IT Retail Education Electric Vehicles 52

AutoSuccess

FEBRUARY 13, 2024

The automotive marketing and technology vendors are not all made equal, and there are really good solutions in the mix that you can’t hope to stay current on if you don’t get firsthand exposure. Go with your marketer, or go instead of them this year. I implore you…Get out in 2024 and attend some of these shows for yourself.

Education 98

Education Management Consulting Automotive Marketing 98

AutoSuccess

FEBRUARY 6, 2024

The Impact of Professional Photos in Maintaining Consistency Across Marketing Materials In the dynamic world of automotive marketing, maintaining a consistent visual brand identity is crucial for establishing a strong and memorable presence.

Media 52

Media Automotive Marketing Vehicle Automotive 52

Auto Remarketing

MARCH 18, 2024

Historically, a balanced automotive market would have a 60-day supply of vehicles. However, the integration of digital and physical operations presents challenges, particularly in maintaining a consistent brand experience across all channels and ensuring data security and privacy.

Retail 98

Retail Car Consulting Automotive 98

Auto Service World

SEPTEMBER 1, 2024

Pros and Cons of Chrome Wheels Diving deeper into the appeal of chrome wheels, let’s explore the advantages and disadvantages these aesthetic enhancers present. Thus, these popular alternatives are turning heads in automotive circles, offering diversity of choice beyond chrome’s shiny appeal.

Automotive 130

Automotive Vehicle Car Banking 130

AutoSuccess

MAY 20, 2024

Epicar: Bridging the Gap Between Dealers and Private Sellers EpiCar’s innovative platform emerges as a transformative solution in the automotive market, particularly focusing on enhancing how dealers source their inventory. Preparation is key to making the most of the opportunities presented during the event.

Automotive Marketing 52

Automotive Marketing Vehicle Automotive Car 52

AutoSuccess

JUNE 10, 2024

Hotel and Conference Center and house a new Center for Automotive & Mobility Studies (CAMS). “Alan Jay Wildstein’s generous gift will empower generations of students to pursue their passion in automotive marketing and management, as well as aftermarket management,” stated Northwood President Kent MacDonald.

Automotive 52

Automotive Education Automotive Marketing Management 52

Auto Remarketing

DECEMBER 12, 2023

There is a general expectation that EVs don’t require service or have minimal service needs, but that is not the case,” Cox Automotive market and customer research manager Kayla Reynolds said. When it comes to vehicle ownership, repairs and maintenance are important but can present challenges.

General Repair 98

General Repair Electric Vehicles Tire Rotations Vehicle 98

AutoSuccess

FEBRUARY 21, 2024

The enhanced features include advanced identity resolution between a dealer’s CRM and DMS systems, improved audience building and segmentation, and patented AI-enabled messaging presenting alternative vehicles to consumers throughout their vehicle research and shopping journey.

Vehicle 52

Vehicle Automotive Marketing Software Automotive 52

Autoshop Solutions

JULY 15, 2024

He says they have been in the automotive market for nearly 10 years. Cavan references Shop Boss’s 300 percent rule, where 100 percent of vehicles get inspected, 100 percent are presented to the customer, and 100 percent of customers are contacted. Customers fill out one application, which is presented to a lender.

Finance 52

Finance Management General Repair Automotive 52

Autoflow

NOVEMBER 16, 2023

Turn to free apps like Canva to enhance the quality of your presentation with easy-to-create graphics. Don’t be shy about promoting all these goodies with automotive marketing. While the wording may come easily, make sure you provide engaging visuals, such as infographics and step-by-step guides.

Auto Repair 98

Auto Repair Auto Repair Shop Oil Change Automotive 98

The Mechanic Doctor

JANUARY 2, 2024

Vehicle History Report Canada (VHRC) Vehicle History Report Canada (VHRC) is a service that provides detailed vehicle history reports, primarily catering to the Canadian automotive market. Canadian Market Focus VHRC specializes in the Canadian automotive market.

Vehicle 52

Vehicle Automotive Marketing Mechanic Automotive 52

AutoSuccess

OCTOBER 9, 2024

Whether it’s a cutting-edge service or an innovative accessory, bringing a new offering to the automotive market involves more than just designing something new — it requires strategy, trust and seamless execution. In most industries, launching new products is both an exciting and daunting challenge.

Automotive 52

Automotive Education Automotive Marketing Technical 52

AutoSuccess

FEBRUARY 20, 2024

The effective utilization of data is essential for driving successful automotive marketing strategies and fostering strong customer engagement. However, many dealerships encounter a significant challenge: their marketing campaigns often fall short due to disorganized and incomplete customer data. Don’t Let it Go to Waste.

Utilities 40

Utilities IT Management Automotive Marketing 40

Shop Marketing Pros

NOVEMBER 1, 2023

shop owners need help from a marketing pro to make their marketing more effective. When I present the Fly with the Eagles course, I spend a lot of time discussing how to identify your ideal customer, and why it is crucial to market to your ideal customer and potential ideal customer profiles.

Media 130

Media Management Automotive Repair Automotive 130

AutoSuccess

AUGUST 20, 2024

A graph showing how the industry as a whole has risen — or fallen — from 1992 to the present, adjusted for automotive inflation. I’ve written whole articles on marketing dos and don’ts based on over 15 years in automotive marketing and Wikimotive’s success stories with scores of dealer partners. The result?

Consulting 52

Consulting Retail Car Vehicle 52

Auto Service World

OCTOBER 10, 2024

Despite a dip in September sales, Canada’s auto market maintains a robust year-to-date growth, driven by strong performances from key brands. Canada’s automotive market experienced a slight setback in September, with sales of new vehicles dropping 3.6 So it does present a fairly strong comparable,” he noted.

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Consulting Banking Automotive Marketing Auto Market 278

CATI

OCTOBER 19, 2023

If you have a passion for cars, auto detailing remains an excellent career option to explore after you’ve received the automotive training you need to enter the industry. Canada’s Automotive Market Could Make Auto Detailing Services More Popular Presently, Canada’s care market continues to be affected by the 2020 pandemic.

Automotive 116

Automotive Auto Body Shop Mechanical Repairs Car Dealership 116