article thumbnail

EV momentum cools but growth still there

Auto Service World

Todd Campau, associate director of the aftermarket at S&P Global Mobility, addressed shifting trends in electric vehicle (EV) sales and the evolving dynamics of the green automotive market during a presentation at AAPEX 2024. There’s more crossover utility vehicles and more pickup truck EVs that are available.

article thumbnail

Revving Up Your Auto Shop Marketing with Programmatic Advertising: A People-Based Approach

Business Actualization

Utilizing advanced algorithms and big data, programmatic advertising automates the purchase of digital ads across a vast network of platforms, ensuring your auto shop's ads reach the right audience at the right time and at a fraction of the cost of traditional broadcast marketing or direct mail.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Defunct Chevy Camaro ZL1 Lives On as a Rugged 4x4 Coupe Utility Truck in Fantasy Land

autoevolution

December was a sad month for the American automotive market last year – Ford was left alone to keep the banner up for pony and muscle cars as GM and Stellantis ordained for Chevy and Dodge to end production of Camaro, Challenger, and Charger models. Sadly, the. continue reading. )

article thumbnail

Revving Up Your Auto Shop Marketing with Programmatic Advertising: A People-Based Approach

Business Actualization

Utilizing advanced algorithms and big data, programmatic advertising automates the purchase of digital ads across a vast network of platforms, ensuring your auto shop's ads reach the right audience at the right time and at a fraction of the cost of traditional broadcast marketing or direct mail.

article thumbnail

Benefits of Dealerships Attending NADA and Leveraging It for Product Discovery

AutoSuccess

Below are the key benefits and strategies for utilizing the NADA Show effectively. Access to Cutting-Edge Industry Insights NADA Show provides dealers access to the latest trends in automotive retail, including shifts in consumer behavior, advancements in technology and regulatory updates. Benefits of Dealerships Attending NADA 1.

IT 52
article thumbnail

Digitally-Enhanced Rivian R3 Morphs Into Everything Across EV's Imagination Land

autoevolution

Last week was quite full of surprises across the American automotive market. Secondly, Rivian gave us another couple of all-new electric models aside from the confirmed R2 sport utility vehicle. First, Dodge gave us two body styles for the next-gen Charger instead of one.

article thumbnail

COMMENTARY: Shifting gears & key takeaways from the Lotlinx Q4 report

Auto Remarketing

As we review the vehicle inventory, carryover, and markdown trends from the Lotlinx Q4 2024 Automotive Market Report , the automotive market has revealed several important insights into the ongoing challenges and opportunities for dealerships and OEMs.