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Revving Up Your Auto Shop Marketing with Programmatic Advertising: A People-Based Approach

Business Actualization

Utilizing advanced algorithms and big data, programmatic advertising automates the purchase of digital ads across a vast network of platforms, ensuring your auto shop's ads reach the right audience at the right time and at a fraction of the cost of traditional broadcast marketing or direct mail.

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COMMENTARY: Shifting gears & key takeaways from the Lotlinx Q4 report

Auto Remarketing

As we review the vehicle inventory, carryover, and markdown trends from the Lotlinx Q4 2024 Automotive Market Report , the automotive market has revealed several important insights into the ongoing challenges and opportunities for dealerships and OEMs. The used vehicle market also saw growth in hybrid and EV sales.

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Benefits of Dealerships Attending NADA and Leveraging It for Product Discovery

AutoSuccess

Below are the key benefits and strategies for utilizing the NADA Show effectively. Access to Cutting-Edge Industry Insights NADA Show provides dealers access to the latest trends in automotive retail, including shifts in consumer behavior, advancements in technology and regulatory updates. Benefits of Dealerships Attending NADA 1.

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Internalizing Outside Expenses: A Strategic Approach to Recon of Used Vehicles

AutoSuccess

The reconditioning process of used vehicles plays a crucial role in maximizing profits and ensuring dealership customer satisfaction. The recon process encompasses a range of tasks aimed at refurbishing used vehicles to meet quality standards and enhance their market appeal. Efficiency and cost-effectiveness are essential.

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Revving Up Your Auto Shop Marketing with Programmatic Advertising: A People-Based Approach

Business Actualization

Utilizing advanced algorithms and big data, programmatic advertising automates the purchase of digital ads across a vast network of platforms, ensuring your auto shop's ads reach the right audience at the right time and at a fraction of the cost of traditional broadcast marketing or direct mail.

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Digitally-Enhanced Rivian R3 Morphs Into Everything Across EV's Imagination Land

autoevolution

Last week was quite full of surprises across the American automotive market. Secondly, Rivian gave us another couple of all-new electric models aside from the confirmed R2 sport utility vehicle. First, Dodge gave us two body styles for the next-gen Charger instead of one.

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Are You Chasing Leads? Or Are You Pursuing Active Buyers?

AutoSuccess

Utilizing machine learning algorithms and artificial intelligence enables dealerships to analyze vast amounts of data to identify patterns and predict which customers are most likely to make a purchase in the near future. The automotive market is constantly evolving, and what works today may not be as effective tomorrow.