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From the Magazine: The power of clear communication

Auto Service World

A rushed or unclear inspection report can leave customers confused about what repairs are necessary. A brief note like Replace pads/rotors might make sense to a technician, but it doesnt resonate with the average customer. When customers understand the value of recommended repairs, they are more likely to approve them.

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From the Coaches: Annual Marketing Planning

Shop Marketing Pros

In the spirit of “eating your own dog food”, we cannot preach to automotive repair shops about setting aside time to create their annual marketing plan if we do not do it ourselves. As Co-Owner of the company, Kim enjoys pairing her experiences as a past automotive repair shop owner with her marketing for repair shops.

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Charging Premium Prices

Institute for Automotive Business Excellence

That’s a value to your customers because it means you’ll likely catch problems before they occur. Is your staff consistently going above and beyond with each service offered? Customer service is huge when it comes to value – your clients don’t want to be just a number to your store, they want to feel like they are a top priority.

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K&M Tire Top Shop Finalists Share Tire Industry Success Strategies

Tire Review Magazine

When a building became available, my employer gave me an opportunity to start a tire shop and automotive repair business, Miller said. I was determined to make it work — I liked retail and I liked customers. We still love our face-to-face customers, but we also have a large clientele that we barely ever see.

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K&M Tire Top Shop Finalists Share Tire Industry Success Strategies

Tire Review Magazine

When a building became available, my employer gave me an opportunity to start a tire shop and automotive repair business, Miller said. I was determined to make it work — I liked retail and I liked customers. We still love our face-to-face customers, but we also have a large clientele that we barely ever see.

Retail 74
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Black’s Tire & Auto Service Has Your Back

Tire Review Magazine

Black’s works with social workers who know of families in need that may need some automotive repair, oil changes, etc. The company regularly presents car care clinics to students on basic maintenance skills, such as checking the oil, checking tire pressure and identifying tire size and pressures for vehicles.

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Time to pick the Shop of the Year!

Auto Service World

We want to recognize an auto repair shop that has captured the imagination of the community with its unique approach to customer service, dedication to excellence, training and improving the image of our industry. As the sponsor, Milwaukee Tool will present the winning shop with a prize pack. This is a peer-to-peer award.