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Effective Automotive Service Marketing Tactics

AutoVitals

In the highly competitive automotive aftermarket industry, you need more than exceptional mechanical skills to stay ahead of the competition. In addition to excellent repair work and customer service, you must understand and master the art of marketing. To thrive, shops must embrace a broader range of marketing tactics.

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What Is a Fixed Operations Manager? Exploring the Role

Automotive Training Centre

In the fast-paced world of automotive service and parts management, the role of a Fixed Operations Manager is pivotal to a business’s success. The role of a Fixed Operations Manager is integral to the success of any automotive service and parts department.

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5 Career Challenges That Service Advisors Face After Automotive Training and How to Manage Them

Automotive Training Centre

Suppose you’re considering taking up a Service Advisor position right after your training. In that case, this blog post highlights five of the most common career challenges that service advisors face, plus expert tips on managing them.

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How to Increase Car Count in Your Shop

Auto Profit Masters

The competition among automotive services providers is strong throughout the nation. According to IBIS World, the United States has about 285 thousand businesses that provide these services. Even if you run a factory dealership, your team works on many vehicles that use different parts and are owned by many customers.

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How To Contribute To The Overall Profitability Of An Auto Shop After Automotive Service Advisor Training

CATI

If you’re a car lover with a knack for service and administration, you could provide plenty of value to an automotive team and pave the way to an extremely lucrative and fulfilling career. Automotive service advisors are professionals who connect customers with the right service and technician for their needs.

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From the Coaches: Annual Marketing Planning

Shop Marketing Pros

With customer service as the foundation of internal marketing, I am also advising my clients in the coming year to greatly enhance the employee experience. Very few Automotive Service and Repair Shops are qualified to do their own marketing, successfully. We have three recommendations. Get it done now.

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Selecting the Right Mechanic: 7 Essential Questions to Ask

The Mechanic Doctor

Description: Ask the mechanic if they have certifications, such as ASE (Automotive Service Excellence) certification. Reason: Reviews and references from past customers provide insight into the mechanic’s reliability, quality of work, and customer service. What Is Your Experience With My Car’s Specific Issue?