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From the Magazine: Delivering value

Auto Service World

So how do you add value to your automotive service shop without sacrificing the customer experience? However, focusing solely on price as a strategy for retention is a short-sighted approach for automotive service shops.

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From the Magazine: ‘Your customer is the most important part of your day’

Auto Service World

They don’t approach customer service with a transactional mindset — it’s a relationship that is formed over time, one in which trust is developed and secured, all while ensuring the customer is given what they need for their automotive service and repair shop to be successful. She began her career as an automotive technician.

Retail 278
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From the Magazine: Proactive staffing strategies

Auto Service World

Similar approaches are necessary to ensure the recruitment and retention of top-tier talent, including skilled technicians, service advisors, and branch managers, whether in a corporate environment or within a franchise structure.

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High-Mileage Service Contracts: The New Tool for Your Customer Retention Toolbox

AutoSuccess

Customer retention has long been recognized as one of the most important factors in a car dealer’s success. One of the key drivers of customer loyalty is how often a customer returns to a dealership for service and repairs after purchasing a vehicle. Despite the importance, achieving high retention levels can be challenging.

Vehicle 98
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From the Magazine: Jobbers feel the pressure of industry demands

Auto Service World

Small competitors positioned at the lower end of the market started absorbing business from used car lots and garages, which focused on budget-conscious customers. At the same time, on the service side of the business, garages and repair shops took a different path by investing in real estate and diversifying their business models.

Finance 240
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Belle Tire Launches “We’re Changing Tires” Campaign

Tire Review Magazine

” The company says Tireman inspires the Belle Tire team, showcasing a modern, customer-focused approach to automotive service. Tireman’s return reinforces Belle Tire’s promise to deliver an approachable, friendly, and trusted car care experience that resonates with all customers, especially in the markets we serve.”

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Over-the-TOP Hyper-Targeted Marketing for Automotive Sales and Service

AutoSuccess

The automotive industry faces unique challenges in the digital age, where the car-buying process has significantly evolved. This report delves into the mechanics of OTT, its growth and its specific applications for new car dealers looking to enhance both car sales and service business.