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Preparing for June’s Marketing

Shop Marketing Pros

From summer travel prep and cooling system services to creative promotions for Tire Safety Month and celebrating your hardworking team during Automotive Service Professionals Week, this episode is your go-to guide for planning ahead and filling those bays.

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A Guide to Upselling as After Auto Mechanic School

Automotive Training Centre

For many new mechanics, transitioning from the technical focus of the automotive school to the customer-centric environment of the auto service industry can be daunting. The art of upselling requires communication skills, a deep understanding of automotive services, and a genuine desire to cater to the customer’s best interests.

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ShopStock Starts Today!

Tomorrow's Technician

NGK , in conjunction with Babcox Media, is presenting a three-day webinar titled “ShopStock.” The goal is to promote learning and sharing within the automotive aftermarket. Whether you’re a shop owner, technician, service advisor, counter pro, educator or student, there’s something for everyone.

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Marketing Auto Repair to College Students

Shop Marketing Pros

Kim also offers strategies such as hosting car care clinics, creating digital business cards, and engaging with students through social media and events. Teaching College Students Car Care (00:09:12) Discussion on the importance of teaching college students basic car care skills and ways to effectively educate them.

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From the Magazine: Generative AI and the aftermarket

Auto Service World

Its time to explore how generative AI can transform the world of automotive service and retail. Smarter service recommendations The days of playing 20 Questions with customers about the weird noise their car is making may soon be over. managing director (Canada) of global automotive data firm Eucon.

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The Institute for Automotive Business Excellence and Herzberg Smith & Co Merge to Accelerate Growth

Institute for Automotive Business Excellence

October 31, 2023 OGDEN, Utah – Cecil Bullard, Kent Bullard, Jimmy Lea, and The Institute for Automotive Business Excellence is proud to announce our merger with Michael Herzburg Smith and Herzberg Smith & Co.

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WESTGATE HIGH TECH AUTO CARE WINS VISION’S BEST WEBSITE AWARD!

Autoshop Solutions

“Working with Auto Shop Solutions on our website for Westgate High Tech Auto Care has been nothing short of incredible,” stated Lynn Haver, Co-Owner/Social Media & Marketing Director of Westgate High Tech Auto Care. Thousands of talented automotive service professionals join together every year.