This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Babcox Media, Inc. is excited to announce that Tom Pecka has been appointed as the Director of Strategic Partnerships for the AutomotiveService Group. His focus will be on fostering integrated strategies that connect Babcox Media’s clients and internal teams, ensuring alignment and synergy in all partnership endeavors.
From summer travel prep and cooling system services to creative promotions for Tire Safety Month and celebrating your hardworking team during AutomotiveService Professionals Week, this episode is your go-to guide for planning ahead and filling those bays.
Babcox Media, Inc. is excited to announce that Tom Pecka has been appointed as the Director of Strategic Partnerships for the AutomotiveService Group. His focus will be on fostering integrated strategies that connect Babcox Media’s clients and internal teams, ensuring alignment and synergy in all partnership endeavors.
In partnership with NAPA, ShopOwner, the Babcox Media brand serving professional independent automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotiveservice industry.
If you are a social media person, check out the hash-tag #BFIOktoberfest. And because it’s Wednesday, it time for Shop Shots! This week we are moving out of the shop, and to an Oktoberfest. On Saturday, the folks at Black Forest Industries hosted their annual BFI Oktoberfest. There are some great pictures […]
In partnership with NAPA, ShopOwner, the Babcox Media brand serving professional independent automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotiveservice industry.
In recognition of Auto Service Professionals Month (ASPM) in June, the National Institute for AutomotiveService Excellence (ASE) announced it has made available free downloadable communications materials and creative assets to help industry organizations support ASPM. To view the ASE tool kit, visit [link].
For many new mechanics, transitioning from the technical focus of the automotive school to the customer-centric environment of the auto service industry can be daunting. The art of upselling requires communication skills, a deep understanding of automotiveservices, and a genuine desire to cater to the customer’s best interests.
Babcox Media Inc. is excited to announce that Tom Pecka has been appointed as the director of strategic partnerships for the AutomotiveService Group. His focus will be on fostering integrated strategies that connect Babcox Media’s clients and internal teams, ensuring alignment and synergy in all partnership endeavors.
Babcox Media, Inc. is excited to announce that Tom Pecka has been appointed as the director of strategic partnerships for the AutomotiveService Group. His focus will be on fostering integrated strategies that connect Babcox Media’s clients and internal teams, ensuring alignment and synergy in all partnership endeavors.
Leesburg, Virginia – The National Institute for AutomotiveService Excellence (ASE) has designated June as AutomotiveService Professionals Month (ASPM), the ideal time to recognize skilled automotive professionals and the valuable service they provide from coast to coast.
The competition among automotiveservices providers is strong throughout the nation. According to IBIS World, the United States has about 285 thousand businesses that provide these services. Harness the Power of Social Media Nowadays, people spend a lot of time viewing content online.
. “Even in a positive market, dealers understand that they need to think long term and strategically with a comprehensive set of tools with multi-channel marketing capabilities and powered by AI and service automations that drive precision for the customer.
Kim also offers strategies such as hosting car care clinics, creating digital business cards, and engaging with students through social media and events. Kim emphasizes the importance of building trust with both students and their parents, and suggests conducting audience research to understand their preferences and expectations.
NGK , in conjunction with Babcox Media, is presenting a three-day webinar titled “ShopStock.” The goal is to promote learning and sharing within the automotive aftermarket. Whether you’re a shop owner, technician, service advisor, counter pro, educator or student, there’s something for everyone. The sessions begin at 2:00 p.m.
Over-the-TOP (OTT) Hyper-Targeted marketing offers a compelling solution, enabling dealerships to engage potential buyers effectively by leveraging streaming media. This report delves into the mechanics of OTT, its growth and its specific applications for new car dealers looking to enhance both car sales and service business.
October 31, 2023 OGDEN, Utah – Cecil Bullard, Kent Bullard, Jimmy Lea, and The Institute for Automotive Business Excellence is proud to announce our merger with Michael Herzburg Smith and Herzberg Smith & Co.
APEX, NORTH CAROLINA (April 18, 2025) Autoshop Solutions, a premier automotiveservices-based digital marketing agency, is honored to receive two 2025 Hermes Platinum Awards. AMCP oversees awards and recognition programs, provides judges, and rewards outstanding achievement and service to the profession.
Investing in ongoing training ensures your team stays up-to-date with the latest automotive technologies and repair techniques. Heres how to foster a culture of continuous improvement: Certification Programs : Encourage technicians to pursue certifications from organizations like ASE (AutomotiveService Excellence).
From websites to direct mail and all the social media marketing in between! For our dealers who offer automotiveservice in addition to tire sales, the parts and oil rebates are a fantastic opportunity for the Mr. Tire / Big 3 Tire program to build significant additional profits in your business.
“Working with Auto Shop Solutions on our website for Westgate High Tech Auto Care has been nothing short of incredible,” stated Lynn Haver, Co-Owner/Social Media & Marketing Director of Westgate High Tech Auto Care. Thousands of talented automotiveservice professionals join together every year.
Apex, North Carolina (June 5, 2024) – Autoshop Solutions is proud to announce that it has won its first Platinum Award for Best Automotive Website Design for its client, ASR AutomotiveService & Repair. A Gold award was also won for Westgate High-Tech Auto Care’s website design.
To capture their interest, you need to be where they are and that means social media – Facebook, Twitter, Instagram, LinkedIn, and job search engine sites. Find technical schools that are looking to work with local industry professionals through organizations like the National AutomotiveService Task Force (NASTF).
Our experience is that money spent online, (Local search, SEO/SEM, PPC and Social Media) has a much higher ROI. Optimize your Google My Business profile for local searches, get cracking on targeted social media ads, and don’t forget about email campaigns for customer retention. A good social media presence on FB and IG.
Brian Bates ( Eagle AutomotiveService ) - Unlock the secrets of Referral Programs and turn your satisfied customers into passionate advocates for your auto repair shop. Jayme Schulner - Harness the power of social media with using Social Media to Improve Your Marketing , a game-changer in today's digital landscape.
They look for a business known for its exceptional service quality and ability to deliver outstanding results. Even if that perfectly describes your top-tier automotiveservice center , potential customers might not know it unless you have a proven process. Ask them to use it as their framework going forward.
AVA Digital recognizes outstanding achievements by creative professionals involved in the concept, direction, design, and production of media that is part of the evolution of digital communication. They recognize and celebrate excellence in websites, videos, mobile, social media, animation, marketing, and podcasts. See their website.
Look for the following certifications: I-CAR = Inter-Industry Conference on Auto Collision Repair ASE = AutomotiveService Excellence Manufacturer Certification: Ford, Toyota, Tesla These certifications indicate that the shop follows industry standards and has the right level of experience to repair your car correctly.
Hyper-Local Digital Marketing : Targeted digital presence through local platforms and channels, ensuring dealership visibility to customers within their immediate service area. FixedOps Velocity bridges this gap by implementing hyper-local marketing strategies, positioning dealerships as the go-to service center in their local community.
In the competitive landscape of automotiveservices, positive reviews can be a game-changer. Widewail’s solutions power the modern shopping experience by leveraging automation to drive and directly manage customer and prospect conversations in consumer reviews, video and social media.
Generally, technicians who have completed the National Institute for AutomotiveService Excellence certification are well-trained and knowledgeable. It is commonly said that word of mouth is the best form of advertisement, if your friend has received good services, then you will most likely receive good services as well.
Since 2005, Autoshop Solutions has been helping the automotive industry with custom-designed websites and internet marketing solutions, including Pay-Per-Click, Search Engine Optimization, Social Media, and more. in the Top 10 Websites.
The shop’s motto is to “provide customer service in abundance” and it shows. The shop has a reputation for operating efficiently at a high skill level in all areas of automotiveservice and repair. The team is known for being friendly and trustworthy.
Company Announcements October 31, 2023 OGDEN, Utah – Cecil Bullard, Kent Bullard, Jimmy Lea, and The Institute for Automotive Business Excellence is proud to announce our merger with Michael Herzburg Smith and Herzberg Smith & Co.
For most independent automotiveservice and repair businesses, adding a new aftermarket service is going to be the most promising path to meaningful business growth. You’ll want to budget for an extra marketing spend and an updated website and social media program the first year.
From expertise and customer service to pricing and convenience, finding the ideal auto repair shop can save you time, money, and stress: Assessing Expertise and Reputation Before entrusting your vehicle to a repair shop, it's crucial to assess the expertise and reputation of the mechanics and the establishment.
Retail automotive dealers began integrating online, in-store and mobile channels to create seamless customer experiences several years ago. In fact, in 2021, 13% of automotive transactions were handled via ecommerce 2.
Its time to explore how generative AI can transform the world of automotiveservice and retail. Smarter service recommendations The days of playing 20 Questions with customers about the weird noise their car is making may soon be over. managing director (Canada) of global automotive data firm Eucon.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content