Brake & Front End

MARCH 11, 2025

In partnership with NAPA, ShopOwner, the Babcox Media brand serving professional independent automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotive service industry.

Service Advisor 130

Service Advisor Automotive Media Technical 130

Tomorrow's Technician

MARCH 11, 2025

In partnership with NAPA, ShopOwner, the Babcox Media brand serving professional independent automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotive service industry.

Service Advisor 130

Service Advisor Automotive Media Technical 130

Automotive Training Centre

DECEMBER 13, 2023

For many new mechanics, transitioning from the technical focus of the automotive school to the customer-centric environment of the auto service industry can be daunting. This is where the mechanic’s role transcends from a mere service provider to a trusted advisor.

Mechanic 305

Mechanic Oil Change Technical Auto Mechanic Training 305

AutoInc.

MAY 31, 2023

Leesburg, Virginia – The National Institute for Automotive Service Excellence (ASE) has designated June as Automotive Service Professionals Month (ASPM), the ideal time to recognize skilled automotive professionals and the valuable service they provide from coast to coast.

Automotive Services 52

Automotive Services Automotive ASE Automotive Service Excellence 52

Solera

MAY 11, 2023

To capture their interest, you need to be where they are and that means social media – Facebook, Twitter, Instagram, LinkedIn, and job search engine sites. Get involved with local technical schools and get to know the students, as well as the instructors. Check out Recruit Military for job fairs, as well as veterans seeking employment.

Auto Repair 130

Auto Repair ASE Certification Auto Repair Shop Technical 130

Shop Marketing Pros

NOVEMBER 1, 2023

Our experience is that money spent online, (Local search, SEO/SEM, PPC and Social Media) has a much higher ROI. Optimize your Google My Business profile for local searches, get cracking on targeted social media ads, and don’t forget about email campaigns for customer retention. A good social media presence on FB and IG.

Media 130

Media Management Automotive Repair Automotive 130

AutoInc.

JULY 30, 2024

For most independent automotive service and repair businesses, adding a new aftermarket service is going to be the most promising path to meaningful business growth. Be sure to take advantage of the free business boot camps and technical courses offered by leading graphic film manufacturers like Avery Dennison at these events.

Vehicle 52

Vehicle Automotive Technical Customer Service 52