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Nominations Now Open for 2025 Mentorship Award

Brake & Front End

In partnership with NAPA, ShopOwner, the Babcox Media brand serving professional independent automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotive service industry.

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Nominations Now Open for 2025 Mentorship Award

Tomorrow's Technician

In partnership with NAPA, ShopOwner, the Babcox Media brand serving professional independent automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotive service industry.

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A Guide to Upselling as After Auto Mechanic School

Automotive Training Centre

For many new mechanics, transitioning from the technical focus of the automotive school to the customer-centric environment of the auto service industry can be daunting. This is where the mechanic’s role transcends from a mere service provider to a trusted advisor.

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June is Automotive Service Professionals Month

AutoInc.

Leesburg, Virginia – The National Institute for Automotive Service Excellence (ASE) has designated June as Automotive Service Professionals Month (ASPM), the ideal time to recognize skilled automotive professionals and the valuable service they provide from coast to coast.

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Seven Ways to Attract Top-Notch Auto Repair Technicians

Solera

To capture their interest, you need to be where they are and that means social media – Facebook, Twitter, Instagram, LinkedIn, and job search engine sites. Get involved with local technical schools and get to know the students, as well as the instructors. Check out Recruit Military for job fairs, as well as veterans seeking employment.

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From the Coaches: Annual Marketing Planning

Shop Marketing Pros

Our experience is that money spent online, (Local search, SEO/SEM, PPC and Social Media) has a much higher ROI. Optimize your Google My Business profile for local searches, get cracking on targeted social media ads, and don’t forget about email campaigns for customer retention. A good social media presence on FB and IG.

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Is Vehicle Customization the Best Route to Shop Growth?

AutoInc.

For most independent automotive service and repair businesses, adding a new aftermarket service is going to be the most promising path to meaningful business growth. Be sure to take advantage of the free business boot camps and technical courses offered by leading graphic film manufacturers like Avery Dennison at these events.

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