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PODCAST: Automotive Intelligence Award honoree Jonathan Smoke

Auto Remarketing

He knows the housing market and house music. An economist who moved from the real estate market to the automotive market while moonlighting as a DJ Cox Automotive chief economist Jonathan Smoke is among our first-ever honorees in the Automotive Intelligence Awards: Industry Analysts program.

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Dealer Teamwork Unveils Dynamic Creative Solutions

AutoSuccess

By leveraging Dealer Teamworks patented MPOP technology, the platform automatically produces a comprehensive suite of engaging assets, including display ads, social media ads, website pages and banners, and connected TV (CTV) ads from an extensive library.

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Over-the-TOP Hyper-Targeted Marketing for Automotive Sales and Service

AutoSuccess

The automotive industry faces unique challenges in the digital age, where the car-buying process has significantly evolved. Over-the-TOP (OTT) Hyper-Targeted marketing offers a compelling solution, enabling dealerships to engage potential buyers effectively by leveraging streaming media.

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Lexus still first in CPO, wins 8th straight U.S. News award

Auto Remarketing

The magazine evaluated 38 brands to select the top names in four key segments of the automotive market: cars, SUVs, trucks and luxury vehicles, as well as the CPO program that offers consumers the most benefits. The vehicle scores were derived from the U.S.

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EMG Presents 2nd Annual Streaming Automotive Summit 

AutoSuccess

EMG has announced that it will host its second annual Streaming Automotive Summit (SAS) on April 16-18 at the Lido House Hotel in Newport Beach, California. Streaming is not only here to stay, it’s how most people across the globe consume media, which is why it is absolutely imperative that marketers adapt to this cultural shift.

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Proactive Outreach Strategies That Deliver Tailored Experiences

Solera

In today’s competitive automotive market, it’s not just a strategy; it’s essential for creating exceptional customer experiences and securing long-term loyalty. Understanding Proactive Outreach in Automotive Retail Proactive outreach involves anticipating customer needs and addressing them before they arise.

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Roadmap to Prosperity: Indie Dealerships’ Guide to Competing with the Big Players

Solera

Introduction In the fast-paced world of automotive retail, independent dealerships often face stiff competition from larger counterparts. While it may seem like a David vs. Goliath scenario, there are strategic approaches that indie dealerships can employ not only to survive but thrive in the market.