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Babcox Media Appoints Director of Strategic Partnerships

Tomorrow's Technician

Babcox Media, Inc. is excited to announce that Tom Pecka has been appointed as the Director of Strategic Partnerships for the Automotive Service Group. His focus will be on fostering integrated strategies that connect Babcox Media’s clients and internal teams, ensuring alignment and synergy in all partnership endeavors.

Media 130
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Babcox Media Appoints Tom Pecka as Director of Strategic Partnerships

Brake & Front End

Babcox Media, Inc. is excited to announce that Tom Pecka has been appointed as the Director of Strategic Partnerships for the Automotive Service Group. His focus will be on fostering integrated strategies that connect Babcox Media’s clients and internal teams, ensuring alignment and synergy in all partnership endeavors.

Media 130
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Nominations Now Open for 2025 Mentorship Award

Brake & Front End

In partnership with NAPA, ShopOwner, the Babcox Media brand serving professional independent automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotive service industry. Nominations are open now. Nominate A Mentor Now!

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Nominations Now Open for 2025 Mentorship Award

Tomorrow's Technician

In partnership with NAPA, ShopOwner, the Babcox Media brand serving professional independent automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotive service industry. Nominations are open now. Nominate A Mentor Now!

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A Guide to Upselling as After Auto Mechanic School

Automotive Training Centre

For many new mechanics, transitioning from the technical focus of the automotive school to the customer-centric environment of the auto service industry can be daunting. The art of upselling requires communication skills, a deep understanding of automotive services, and a genuine desire to cater to the customer’s best interests.

Mechanic 305
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Shop Shots Volume 81 Insider Pictures of Automotive Service

Humble Mechanic

If you are a social media person, check out the hash-tag #BFIOktoberfest. And because it’s Wednesday, it time for Shop Shots! This week we are moving out of the shop, and to an Oktoberfest. On Saturday, the folks at Black Forest Industries hosted their annual BFI Oktoberfest. There are some great pictures […]

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Over-the-TOP Hyper-Targeted Marketing for Automotive Sales and Service

AutoSuccess

The automotive industry faces unique challenges in the digital age, where the car-buying process has significantly evolved. Over-the-TOP (OTT) Hyper-Targeted marketing offers a compelling solution, enabling dealerships to engage potential buyers effectively by leveraging streaming media.