Automotive Car Parts Education 
Solera
FEBRUARY 14, 2024
By Dr Rana Farag, PhD, MBA, AI Product Leader The demand for environmentally conscious solutions is gaining momentum across various sectors, and the automotive industry is no exception. This is a pivotal moment for the automotive industry. To do this, the perception of used-car parts need to change.
Automotive Management Network
NOVEMBER 30, 2020
One of the ways to do this is for shops to focus on customer education. The Role of the Service Advisor in Customer Education Customer education is primarily the role of your shop’s service advisors. Shop managers want them to focus their efforts on selling, but part of selling is careful explanation and creating consent.
Tire Review Magazine
MARCH 27, 2024
“Yes, tires are our bread and butter and an important part of our business, but we need to continue to educate our existing customers so they know our menu expands beyond tires and that we can service the entire car.”
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