Book Recommendations
AutoShopOwner
NOVEMBER 21, 2024
I couldn't find a place for book recommendations, so I started one. Here's a great list of "must-read" books for business. It's from Ratchet & Wrench magazine. link] [link]
Books Related Topics 
10 Must Read Books for Automotive Shop Owners
AutoShopOwner
JANUARY 24, 2024
It was a very good article with some absolutely great books to read. If I could call just one automotive article a complete seminar, this would be the article.
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Why Do Service Advisors Struggle with Booking the Next Appointment?
AutoShopOwner
FEBRUARY 14, 2024
I know two things about booking the next appointment. And those that do book the next appointment at car delivery increase sales, maintain car counts, and have a better ROI. First, many struggle with it. Why, they focus on the customer right in front of them. We all know that retention is less costly than new customer acquisition.
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Books for Automotive Mechanics
BayIQ
SEPTEMBER 28, 2023
Here are a few books to keep in your shop for your technician’s use and reference. In addition to formal training, it is important to encourage your team to stay up to date on the latest trends and technology in the automotive aftermarket industry.
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Booking Your Customer's Next Appointment - REVISITED
AutoShopOwner
NOVEMBER 21, 2023
Do you have a process that books your customer's next appointment? Today, we need to be proactive about setting the customer's appointment. Too many shops spend a lot of money to get NEW customers, when they HAVE customers right in front of them everyday. Why not bring them back? Yes, of why not?
Kelley Blue Book: Americans Bought Nearly 1.2 Million EVs in 2023
Tomorrow's Technician
JANUARY 26, 2024
vehicle buyers chose to go electric last year, according to the latest data from Kelley Blue Book, a Cox Automotive company. More new competitors enter the EV market by the month, with Kelley Blue Book estimating that consumers will have more than 70 EV options from which to choose within the next two years. million U.S.
Kelly Blue Book: Americans Bought Nearly 1.2 Million EVs in 2023
Brake & Front End
JANUARY 22, 2024
vehicle buyers chose to go electric last year, according to the latest data from Kelley Blue Book, a Cox Automotive company. More new competitors enter the EV market by the month, with Kelley Blue Book estimating that consumers will have more than 70 EV options from which to choose within the next two years. million U.S.
The Ugly Truckling: Reservation Holder Writes Book About the Cybertruck, Elon Gets a Copy
autoevolution
DECEMBER 26, 2023
Tesla Cybertruck reservation holder and long-time Tesla customer has just released a book for kids about the Cybetruck. Public school teacher Diego Martinez called his book The Ugly Truckling: The Story of My Cybertruck. He says that there are people who hate the Cybertruck less or not at all after reading his book.
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Will BEVs ever be affordable enough for most?
Auto Service World
MARCH 1, 2024
Speaking at the Canadian Black Book Talk Auto conference near Toronto in the fall, Guido Vildozo, … The post Will BEVs ever be affordable enough for most? Barring some significant change, one industry observer doesn’t believe battery electric vehicles will ever be affordable enough for most Canadians to buy brand new.
Part 4 – A Service Advisor’s Take on Customer Retention with Michael Doherty
Shop Marketing Pros
JULY 10, 2024
Learn more about RepairPal at [link] How To Get In Touch Group – Auto Repair Marketing Mastermind Website – shopmarketingpros.com Facebook – facebook.com/shopmarketingpros Get the Book – shopmarketingpros.com/book Instagram – @shopmarketingpros Questions/Ideas – podcast@shopmarketingpros.com Lagniappe (Books, (..)
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The Goldstein Tiny House Is a Custom Unit That Throws the Rule Book Out the Window
autoevolution
MAY 7, 2024
So, whenever a tiny that throws the rule book out the window comes along, we might as well enjoy it. In the case of the Goldstein tiny, the rule book goes out the skylight because windows are notably absent from the build. This is an architect's design that rethinks the standa. continue reading. )
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New prices decline in U.S.
Auto Service World
JUNE 25, 2024
According to Kelley Blue Book, the average transaction price (ATP) for … The post New prices decline in U.S. New vehicle prices remained lower year-over-year for the eighth consecutive month in the U.S. as of May, as higher inventory levels continued to exert downward pressure on transaction prices.
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Life After the Reservation: Winning Friends + Humbly Influencing People w/ Kendall Warnock
Shop Marketing Pros
NOVEMBER 1, 2023
How To Get In Touch Group – Auto Repair Marketing Mastermind Website – shopmarketingpros.com Facebook – facebook.com/shopmarketingpros Get the Book – shopmarketingpros.com/book Instagram – @shopmarketingpros Questions/Ideas – podcast@shopmarketingpros.com or ask@shopmarketingpros.com Lagniappe (Books, Links, (..)
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Security Strategies for Safe and Sound Marketing
Shop Marketing Pros
NOVEMBER 15, 2023
Learn more about RepairPal at [link] How To Get In Touch Group – Auto Repair Marketing Mastermind Website – shopmarketingpros.com Facebook – facebook.com/shopmarketingpros Get the Book – shopmarketingpros.com/book Instagram – @shopmarketingpros Questions/Ideas – podcast@shopmarketingpros.com & ask@shopmarketingpros.com (..)
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Understanding Geofencing with Mary Ann Pruitt
Shop Marketing Pros
MARCH 13, 2024
Learn more about RepairPal at [link] How To Get In Touch Group – Auto Repair Marketing Mastermind Website – shopmarketingpros.com Facebook – facebook.com/shopmarketingpros Get the Book – shopmarketingpros.com/book Instagram – @shopmarketingpros Questions/Ideas – podcast@shopmarketingpros.com & ask@shopmarketingpros.com (..)
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How car prices avoided jumping in the U.S.
Auto Service World
SEPTEMBER 29, 2023
Kelley Blue Book noted that the average transaction price for a new vehicle in August was up only $42 compared to the same time … The post How car prices avoided jumping in the U.S. New vehicle prices were mostly flat overall year-over-year as increases and cuts balanced each other out. appeared first on Auto Service World.
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How to Leverage Technology as a Log Book Auditor
CATI
SEPTEMBER 12, 2024
As a modern log book auditor, you are witnessing a fast-paced evolution in the industry fuelled by technological and infrastructure advancements. Modern log book auditors are equipped with cutting-edge digital tools that change how business operates, from the tracks to the shop floor. Start your journey today!
Promotional Products for Auto Repair Shops
Shop Marketing Pros
JUNE 5, 2024
How To Get In Touch Group – Auto Repair Marketing Mastermind Website – shopmarketingpros.com Facebook – facebook.com/shopmarketingpros Get the Book – shopmarketingpros.com/book Instagram – @shopmarketingpros Questions/Ideas – podcast@shopmarketingpros.com
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No Need To Book a Hotel This Summer. The Cybertruck Camper Has Your Back
autoevolution
JULY 2, 2024
With the summer underway, we are all thinking about leaving the city buzz behind for some quiet place in the middle of nowhere. Enter the Cybertruck cyber-camper. It is a Cybertruck with a pop-up tent over the load bed. Of all the camper conversations that the Cybertruck received, this one seems to be the most interesting so far.
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Shifting Your Focus To Find Satisfaction In Life
Brake & Front End
DECEMBER 6, 2023
In this episode of Talking Shop with Shop Owner, Bryce Kenny, talks about his new book called “Geared for Life.” ” In the book, Kenny shares his personal journey and offers advice on finding the courage to chase dreams and overcome fear.
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Should an Auto Repair Shop Use a Local Marketing Company or Marketers Who Specialize in Auto Repair Shops?
Shop Marketing Pros
MAY 29, 2024
How they make money Auto body shops for example It did make us better marketers Generalist tech vs specialist tech analogy Knowledge about your local area Hot august night Road closures The words you use – pop vs soda, “northshore” Overall results A little subjective There are some great generalists out there We know what works for auto repair (..)
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Avoid quickly turning around customers
Auto Service World
NOVEMBER 19, 2024
Instead, Beech recommends booking vehicles for the full day rather than rushing through services. Because you’re trying to build a book of solid, loyal customers. This brings benefits for both customers and shop efficiency. Beech suggested gently reminding them of the inspection’s value for their vehicle’s long-term health.
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Creating Loyal Auto Repair Customers
Shop Marketing Pros
APRIL 10, 2024
Giftology Book
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Are You Being Unreasonable? I Hope So!
Shop Marketing Pros
FEBRUARY 28, 2024
In this episode, Kim reviews the book “Unreasonable Hospitality” and talks about ways you can become so good at customer service and making your customers feel special, that the world would consider it unreasonable. This has quickly become one of Kim’s favorite books. EPISODE: 089 – Are You Being Unreasonable?
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The Off-Road to Success: Darrin Barney’s Journey in 4x4s and Business Coaching
Shop Marketing Pros
FEBRUARY 14, 2024
Learn more about RepairPal at [link] How To Get In Touch Group – Auto Repair Marketing Mastermind Website – shopmarketingpros.com Facebook – facebook.com/shopmarketingpros Get the Book – shopmarketingpros.com/book Instagram – @shopmarketingpros Questions/Ideas – podcast@shopmarketingpros.com & ask@shopmarketingpros.com (..)
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Too Many Doors? 1961 Chevrolet Impala Hopes You Don't Judge a Book by Its Cover
autoevolution
JULY 26, 2024
It's hard to name just one great thing about the 1961 Impala, but I'll stick with the introduction of the Super Sport package. I mean, the bubble top was a fantastic styling idea, but the SS paved the way for performance upgrades that eventually turned more Chevrolet models into adrenaline boosters. The Super Sport launched as a $53.80
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How Population Impacts Marketing
Shop Marketing Pros
APRIL 17, 2024
Learn more about RepairPal at [link] How To Get In Touch Group – Auto Repair Marketing Mastermind Website – shopmarketingpros.com Facebook – facebook.com/shopmarketingpros Get the Book – shopmarketingpros.com/book Instagram – @shopmarketingpros Questions/Ideas – podcast@shopmarketingpros.com & ask@shopmarketingpros.com (..)
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Can Marketing “Even Out” The Workload?
Shop Marketing Pros
APRIL 24, 2024
Learn more about RepairPal at [link] How To Get In Touch Group – Auto Repair Marketing Mastermind Website – shopmarketingpros.com Facebook – facebook.com/shopmarketingpros Get the Book – shopmarketingpros.com/book Instagram – @shopmarketingpros Questions/Ideas – podcast@shopmarketingpros.com & ask@shopmarketingpros.com (..)
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An Intro to They Ask You Answer
Shop Marketing Pros
MARCH 27, 2024
Learn more about RepairPal at [link] How To Get In Touch Group – Auto Repair Marketing Mastermind Website – shopmarketingpros.com Facebook – facebook.com/shopmarketingpros Get the Book – shopmarketingpros.com/book Instagram – @shopmarketingpros Questions/Ideas – podcast@shopmarketingpros.com & ask@shopmarketingpros.com (..)
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An Annual Theme For Your Marketing
Shop Marketing Pros
DECEMBER 27, 2023
Learn more about RepairPal at [link] How To Get In Touch Group – Auto Repair Marketing Mastermind Website – shopmarketingpros.com Facebook – facebook.com/shopmarketingpros Get the Book – shopmarketingpros.com/book Instagram – @shopmarketingpros Questions/Ideas – podcast@shopmarketingpros.com & ask@shopmarketingpros.com (..)
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1966 Plymouth Barracuda Is Fed Up With This Junkyard, Don't Judge a Book by Its Cover
autoevolution
MAY 23, 2024
Plymouth was ready for a new Barracuda lineup refresh in 1966, with the new model year introducing significant styling changes outside and inside. Ne emblems, bumpers, and grilles contributed to a sportier stance, while the cabin was overhauled with updated gauges and a center console. continue reading. )
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Part 1 – Customer Retention Series – Your CRM
Shop Marketing Pros
JUNE 20, 2024
Learn more about RepairPal at [link] How To Get In Touch Group – Auto Repair Marketing Mastermind Website – shopmarketingpros.com Facebook – facebook.com/shopmarketingpros Get the Book – shopmarketingpros.com/book Instagram – @shopmarketingpros Questions/Ideas – podcast@shopmarketingpros.com Lagniappe (Books, Links, (..)
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Top Ten Canva Tips from The Pros
Shop Marketing Pros
APRIL 3, 2024
Learn more about RepairPal at [link] How To Get In Touch Group – Auto Repair Marketing Mastermind Website – shopmarketingpros.com Facebook – facebook.com/shopmarketingpros Get the Book – shopmarketingpros.com/book Instagram – @shopmarketingpros Questions/Ideas – podcast@shopmarketingpros.com & ask@shopmarketingpros.com (..)
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1964 Chevy Impala Rotting Away in a Field Proves You Shouldn't Judge a Book by Its Cover
autoevolution
JUNE 13, 2024
1963 was a fabulous year for Chevrolet from a sales perspective. Everything worked like a charm, and the full-size lineup, with Impala in pole position, dominated the American automotive space. Chevrolet sold more than 1.5 million full-size cars, and the Impala was responsible for more than half of this figure. continue reading. )
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Annual Marketing Planning w/ Matt Wagg and LauraLee Schmidt
Shop Marketing Pros
JANUARY 10, 2024
Learn more about RepairPal at [link] How To Get In Touch Group – Auto Repair Marketing Mastermind Website – shopmarketingpros.com Facebook – facebook.com/shopmarketingpros Get the Book – shopmarketingpros.com/book Instagram – @shopmarketingpros Questions/Ideas – podcast@shopmarketingpros.com & ask@shopmarketingpros.com (..)
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I Got 99 Problems But Marketing Ain’t One
Shop Marketing Pros
MAY 8, 2024
How To Get In Touch Group – Auto Repair Marketing Mastermind Website – shopmarketingpros.com Facebook – facebook.com/shopmarketingpros Get the Book – shopmarketingpros.com/book Instagram – @shopmarketingpros Questions/Ideas – podcast@shopmarketingpros.com
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Brandon Baldwin, 2023-2024 Instructor Of The Year
Tomorrow's Technician
JUNE 25, 2024
In addition, he says he recognized a need to help bring value to students’ textbooks by sourcing a reasonably priced book. Originally, I wanted to try to save money for the students, but I found that a lot of the technology that was in the book was way too old. Instead of defending themselves, they offered me a job as a reviewer.”
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Finding and Creating Content
Shop Marketing Pros
JUNE 12, 2024
Learn more about RepairPal at [link] Timestamps [00:00] Introduction and Sponsor Introduction to the episode Mention of RepairPal as the sponsor Overview of the topic: Creating great content for automotive repair shops [02:00] Understanding Your Audience Importance of knowing your audience Focus on the needs and questions of the audience [04:30] Sources (..)
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Arun Coumar
Shop Marketing Pros
JULY 17, 2024
Learn more about RepairPal at [link] How To Get In Touch With The Guest Arun Coumar: [link] How To Get In Touch Group – Auto Repair Marketing Mastermind Website – shopmarketingpros.com Facebook – facebook.com/shopmarketingpros Get the Book – shopmarketingpros.com/book Instagram – @shopmarketingpros Questions/Ideas – (..)
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Part 2 – Customer Retention Series – Service Advisor Role
Shop Marketing Pros
JUNE 26, 2024
Learn more about RepairPal at [link] How To Get In Touch Group – Auto Repair Marketing Mastermind Website – shopmarketingpros.com Facebook – facebook.com/shopmarketingpros Get the Book – shopmarketingpros.com/book Instagram – @shopmarketingpros Questions/Ideas – podcast@shopmarketingpros.com Lagniappe (Books, Links, (..)
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Tesla Books Warner Bros. Studios for 10/10 Robotaxi Event, Accelerates Data Collection
autoevolution
SEPTEMBER 2, 2024
Tesla is gearing up for the robotaxi unveiling event on October 10, with more rumors indicating that this will take place at Warner Bros. The city-like area could be the perfect environment for demo robotaxi drives. This idea is supported by new reports about increased data collection from vehicles driving in the area.
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Make It Your Own
Shop Marketing Pros
SEPTEMBER 6, 2023
The Success of Alex Hormozi’s Book Launch (00:01:12) Brian mentions the successful book launch event of Alex Hormozi, where he had half a million people join the event on YouTube. The speaker highlights that the content discussed in the event has been previously covered by Russell Brunson.
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Accelerating Ambition: A Fearless and Youthful Approach to Shop Marketing
Shop Marketing Pros
NOVEMBER 22, 2023
Learn more about RepairPal at [link] How To Get In Touch Group – Auto Repair Marketing Mastermind Website – shopmarketingpros.com Facebook – facebook.com/shopmarketingpros Get the Book – shopmarketingpros.com/book Instagram – @shopmarketingpros Questions/Ideas – podcast@shopmarketingpros.com & ask@shopmarketingpros.com (..)
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Hope After Bankruptcy
Shop Marketing Pros
DECEMBER 20, 2023
Learn more about RepairPal at [link] How To Get In Touch Group – Auto Repair Marketing Mastermind Website – shopmarketingpros.com Facebook – facebook.com/shopmarketingpros Get the Book – shopmarketingpros.com/book Instagram – @shopmarketingpros Questions/Ideas – podcast@shopmarketingpros.com & ask@shopmarketingpros.com (..)
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