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Several high-profile data breaches have highlighted the vulnerabilities in the automotive retail sector: DriveSure Data Breach (2020) : A cyberattack on DriveSure, a company providing customer retention tools for cardealerships, exposed the personal information of 3 million customers, including names, addresses and vehicle details.
In the highly competitive automotive industry, cardealerships struggle with attracting, developing and retaining talent. Managing a dealership workforce requires a nuanced approach, but many dealerships still struggle with high turnover, skill gaps and productivity issues, which impact profits and customer satisfaction.
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