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How to keep your independent car dealership competitive

Solera

Independent car dealerships must remain competitive compared to other independent dealers in their area and large national chains with big budgets, a strong brand identity, and access to a nationwide inventory. It can be tough out there, but many independent dealerships are not only competitive, but they thrive.

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Why Customers Don’t Answer Calls and the Power of a Text-First Strategy

AutoSuccess

Today’s customers are increasingly resistant to answering phone calls from businesses, especially car dealerships. To connect more effectively with potential customers, many dealerships are adopting a text-first strategy, which aligns better with modern communication habits.

Finance 95
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The Gender Pay Gap At Car Dealerships Is Way Worse Than The National Average

Jalopnik

The salary gap between women who work at car dealerships and men who work at franchised car dealerships is approximately one average American household, according to new survey data from Automotive News.… The average American household earned $74,580 in 2022 across all industries, according to U.S. Census Bureau data.

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Executive Spotlight with Bill Wittenmyer of DealerOn

AutoSuccess

In the AutoSuccess Executive Spotlight, host Brian Ankney interviews Bill Wittenmyer from DealerOn , discussing the current challenges and strategies for car dealerships. Dealerships are struggling with staffing and performance due to a significant portion of salespeople and managers being new to the industry post-COVID.

Finance 115
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This Is The Worst New Car Finance Deal I've Ever Seen

Jalopnik

A sucker walks into a new car dealership every minute. Dealership showroom floors are practically delivery rooms for freshly-born suckers. There are shiny new cars on the floor, and rapacious young sales professionals just waiting to lure you into something you can’t afford , don’t need, or otherwise shouldn’t own.…

Finance 60
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How CarGurus Is Changing the Car Buying Process

Auto Service World

Offering Trusted Dealer Reviews CarGurus doesnt just provide transparency around vehicles; it also emphasizes the importance of transparency in the relationship between buyers and dealerships. Verified Dealer Ratings CarGurus allows users to view verified ratings and reviews from other buyers who have worked with a dealership.

Car 130
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Advanced AI Tools and Automation Are Transforming Automotive OEMs

AutoSuccess

By leveraging data from previous purchases, online interactions and even social media, car dealerships not only increase operational efficiency but also create a highly personalized buying experience.