Automotive Management Network
NOVEMBER 30, 2020
One of the ways to do this is for shops to focus on customer education. The Role of the Service Advisor in Customer Education Customer education is primarily the role of your shop’s service advisors. Shop managers want them to focus their efforts on selling, but part of selling is careful explanation and creating consent.
Solera
FEBRUARY 14, 2024
To do this, the perception of used-car parts need to change. To tackle this misconception, insurers, body shops and garages have a responsibility to educate their customers. There’s a lingering stigma about using car parts, with consumers often associating “used” with inferior quality.
Tire Review Magazine
MARCH 27, 2024
Yes, tires are our bread and butter and an important part of our business, but we need to continue to educate our existing customers so they know our menu expands beyond tires and that we can service the entire car.”
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