Remove Car Remove Car Parts Remove Education
article thumbnail

Customer Education is Part of Building Trust

Automotive Management Network

One of the ways to do this is for shops to focus on customer education. The Role of the Service Advisor in Customer Education Customer education is primarily the role of your shop’s service advisors. Shop managers want them to focus their efforts on selling, but part of selling is careful explanation and creating consent.

article thumbnail

Gen Z Drives the Automotive Industry Towards a Sustainable Future

Solera

To do this, the perception of used-car parts need to change. To tackle this misconception, insurers, body shops and garages have a responsibility to educate their customers. There’s a lingering stigma about using car parts, with consumers often associating “used” with inferior quality.

article thumbnail

Big O Tires details growth plans, training initiatives at 2024 conference and convention

Tire Review Magazine

In 2023, Skidmore said both the daily average car count and tire units increased slightly, as Big O Tires’ locations serviced almost 3.9 million cars and sold almost 3.2 He emphasized the importance of fostering stronger relationships with existing customers and increasing car count to drive growth. million tires. “We

Retail 59