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Welcome to another Enhanced Media segment. They’re the winners of the 2024 Shop of the Year Award, sponsored by Milwaukee Tool, and shared plenty of insights in the December 20024 issue of CARS magazine about their journey, what’s important to them and why they’ve been successful in the aftermarket.
Finding & Creating Social Media Content to Help Your Customers Know, Like, and Trust You FLACA Accelerate Conference 05/16 & 05/17/2025 Register Now There is no shortage of content to share from an auto repair shop when it comes to helping your customers know you better.
Thanks for checking out the Enhanced Media portion of the CARS December 2023 issue. He chatted … The post <span style=color:#ff0000>Enhanced Media:</span> More insights from the 2023 Shop of the Year appeared first on Auto Service World.
From leveraging Spring Car Care Month to hosting car care clinics, youll uncover creative ways to educate customers, build trust, and grow your auto repair shop. Spring Car Care Month (00:02:43) April is highlighted as Spring Car Care Month, emphasizing vehicle maintenance and customer education.
Shopping for a new car has become more satisfying, according to a new study. The 2024 Car Buyer Journey (CBJ) Study by Cox Automotive said these high lelevls of satisfaction are being driven by advancements in digital tools that seamlessly integrate online and in-dealership activities.
Image credit: Depositphotos.com Younger generations are leading the way in collector car enthusiasm, a recent survey has found. The survey from Hagerty, titled Future of Driving 2024 found that Gen Z is fueling a growing interest in classic cars, trucks and motorcycles. ” The survey polled more than 2,000 Americans. .
At the upcoming Auto Intel Summit in April, Cherokee Media Group is launching the Automotive Intelligence Awards , which expands the program previously known as the Emerging 8. For the seventh year, Cherokee Media Group will honor companies that improve a specific aspect of the automotive industry through technology.
CARS magazine reached out to leaders in the automotive repair and service sector of the automotive aftermarket to ask them about their thoughts about the industry over the next 12 months. The post <span style=color:#ff0000>CARS Executive Outlook:</span> Mark Pereira appeared first on Auto Service World.
Simply signing up to a social media platform for your videos isn’t enough. I’m one of those weirdos that has to work on cars all day long, and then watch other people work on cars for some reason when I go home,” Enright joked. “I There are two styles to go with: Long-form and short-form videos.
In todays fast-paced digital world, marketing and social media are constantly evolving, making it essential for your dealership to get ahead of the latest trends and strategies to stay competitive. Social media is always shifting, and whats trending one week may quickly fade the next.
To celebrate the 25th anniversary of Used Car Week, Cherokee Media Group has launched the UCW Hall of Fame to recognize executives who have played an important role in the development, growth and success of Used Car Week over time. And we look forward to adding more inductees into the Used Car Week Hall of Fame,” Zadeits added.
But the problem is infrastructure, he noted during a meeting with media members at the event. But a hydrogen refuelling station “is not going to do a high volume of cars. And you’re not going to have a high volume of cars that can come fill up there every day.”
There are several ways that social media marketing can help your auto shop. Establishing a social media profile, like on Facebook or Instagram, allows customers to leave an excellent review, instantly showing potential customers what a significant business you are. Most younger customers use social media daily.
Social media is one of the most powerful tools for your auto repair shop, but if you’re not taking full advantage of it, you’re missing out. Why Social Media is Non-Negotiable for Your Auto Repair Shop Social media isn’t just a “nice-to-have” anymore; it’s essential. Start with candid shots to avoid discomfort.
Three men were arrested in a one-year-long car theft investigation. One of them ended up in jail after he bragged about stealing cars on social media several times. The perpetrators reportedly stole cars all across the state of California. Well, who are we to teach car thieves, though? We haven't stole.
World Juggling Day (00:19:32) Fun idea of technicians juggling car parts for social media engagement. National Splurge Day (00:19:45) Encouraging customers to splurge on car upgrades and maintenance. Social Media Day (00:23:12) Encouraging proactive social media marketing strategies.
Finding & Creating Social Media Content to Help Your Customers Know, Like, and Trust You FLACA Accelerate Conference 10/11 & 10/12/2024 Register Now There is no shortage of content to share from an auto repair shop when it comes to helping your customers know you better.
Congratulations to all of the entrants in last week’s Guess the Car contest, presented by Tomorrow’s Technician. Sorry, employees of Babcox Media, Tomorrows Technician, sponsors and advertisers are not eligible to enter. The post Guess The Car Contest Cooks Up Winners appeared first on Tomorrows Technician.
Today, we simply cannot ignore social media, everyone is using it whether you are a fan or not. I have been looking at 100+ car repair shops and noticed that only a hand full are using social media marketing, for example, Facebook advertising. Personally, I think it has its negative and positive sides.
Whether you’re writing a blog, recording a video, or sharing a post on social media, let your personality shine through. Turn that blog into a video, break it into bite-sized posts for social media, or use it as a topic in your email newsletter. And that’s what makes your content memorable. You just need to be yourself. Repurpose it.
Discover fresh ideas for social media, event hosting, and campaigns that’ll keep your shop top-of-mind all year. Whether it’s winter car care, “new year, new car” resolutions, or creative customer appreciation ideas, this episode is packed with ways to turn small efforts into big wins.
We probably work on 2,500 cars a year. Most of the stuff that’s going wrong is the same stuff that goes wrong on every other car, just normal wear and tear on the vehicle. It’s a unique experience, the very first time they’re in a car. And those people coming in tend to believe their car needs nothing.
Thats why an effective auto repair social media strategy is crucial. ” Pro Tip: When using social media to grow your auto repair business , make sure your photos and captions highlight the cause, not just your shop. Attracts great employees Many people want to work for a business that makes a difference.
The Car Design 3D platform - aka cardesign3d_worldwide on social media - supports and promotes 3D automotive design ideas, old and new. The members of the imaginative guild of digital car content creators dwelling across the parallel universes of vehicula. That's a wacky nickname, indeed. continue reading. )
Filed under: Marketing/Advertising , Weird Car News , Ford , Tesla Continue reading Study: This is how people talk about auto brands on social media Study: This is how people talk about auto brands on social media originally appeared on Autoblog on Sun, 14 Jul 2024 09:00:00 EDT. Please see our terms for use of feeds.
There are multiple ways to get CarPlay and Android Auto in a car that shipped without such capabilities (especially if it's older), and the most common is installing an aftermarket media receiver. You'll be amazed by the plethora of options if you've never explored this market. continue reading. )
You still have a chance to win right now just enter our Guess The Car puzzle before midnight, April 6, 2025 MindGames is a weekly series of interactive puzzles designed to sharpen your wits, fire the synapses and inspire creativity. Enter the Guess The Car contest now! Your design may vary. Congratulations!
Through outreach, sponsorships and a warm, personal approach, Craig and Heather have built a business thats as much about connecting with people as it is about keeping cars on the road. If there was ever an issue with their cars, they know they can call, Heather said. We all drive our cars separately.
Valentine’s Day Marketing Ideas (00:02:25) Emphasis on love-themed marketing ideas related to cars and community engagement for Valentine’s Day. Boy Scouts Anniversary Week (00:06:44) Highlighting the Boy Scouts anniversary week and offering car care merit badge clinics at auto shops.
Its not just about fixing cars; its about creating trust and adding value to customers in ways they dont expect. Youre a trusted partner in maintaining their car and their peace of mind. Heres a simple rule of thumb: If you want to churn through as many cars as possible, this may not be your path.
The vast majority of consumers rely on the internet to find a local car dealership, as well as deals offered by that dealership. When designing media plans, dealerships should consider both upper funnel and lower funnel advertising strategies. The benefits of utilizing VDPs in lead generation strategies are numerous.
With so many maintenance and repair services locally and throughout the nation, it’s vital to do take the right steps to increase car count at your shop. Satisfied customers are your best bet when you want to increase car count, so don’t neglect the importance of properly training your staff to provide friendly and efficient service.
Develop a Strong Online Presence The first thing clients do when looking for someone to service their car is search online for recommendations, having a robust online presence is crucial for any business, including auto detailing. The second step is establishing a presence on social media platforms such as Facebook, Instagram, and Twitter.
“ATI brings together the industry’s most influential decision-makers from across the automotive ecosystem, including dealers, OEMs, entrepreneurs and media,” said April Rain, chief magic officer of Digital Rain and ATI event manager. ATI thanks our media partners, Automotive Ventures and AutoSuccess magazine.
Social Media Engagement (00:24:10) Strategies for using social media to showcase exceptional client care and build trust. Shop Cleanliness and Professionalism (00:21:03) The necessity of a clean shop and professional staff appearance to enhance customer experience.
Similarly, a sudden drop in used car prices from post-COVID highs resulted in many vehicles not being repaired. For instance, as vehicles become more complex, the cost of repairing crash parts with all the added sensors and technology might lead to higher total loss ratios as these cars depreciate. He is based out of Toronto.
Marouane Bembli, a virtual artist better known as TheSketchMonkey on social media, is keen on unofficially bringing back to CGI life a lot of defunct models – this imaginative member of the dreamy realm of digital car content creators dwells across the vintage part of the parallel universes of vehicular CGI! continue reading. )
The Kia Challenge started on social media as a method to let teens have fun breaking into cars and stealing them in seconds just because manufacturers didn't install immobilizers. The method is rid. continue reading. )
Sorry, employees of Babcox Media, Tomorrow’s Technician, sponsors and advertisers are not eligible to enter. The post Bugged Out – Guess The Car Entrants Exterminate Competition appeared first on Tomorrows Technician. Answers are posted weekly. Chances of winning are dependent upon the number of correct entries received.
Long gone are the days when dads used to drive their teenagers to the prom and pick them up hours later in the family car. This year’s prom looked every inch a car show, sparking huge controversy on social media. "Because This can't possibly work anymore. "Because that's the norm here!"
For instance, if a car’s brake pads are wearing out, the system can alert the driver and schedule a maintenance appointment before a failure occurs. For example, adaptive cruise control uses IoT technology to maintain a safe distance from the vehicle ahead by automatically adjusting the car’s speed.
We’ve gone slightly British you may notice, because the puzzle included the boot of the car, not the trunk! Sorry, employees of Babcox Media, Tomorrows Technician, sponsors and advertisers are not eligible to enter. Okay, loosely translated, players did a great job and we’re very pleased at the results.
There’s “snow” rest for the weary in the car business. Plus, Von Busch goes into detail about Experian’s special report on the used-car market. Listen to the conversation in the window below.
Gone are the days of print media marketing with flyers and brochures mailed directly to the door of car owners. These outdated forms of media have been replaced by email and text marketing, both of which yield a substantial return on investment.
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