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Bridgestone extends Firestone and IndyCar partnership by five years

Tire Review Magazine

We focus] on the materials, the way they would produce them at our facilities in Akron, and the way that we transport them.” The brand said this includes fan engagement, sponsorships and signage at multiple venues, and social and digital media programs. Paolo Ferrari explained why Motorsports is in Bridgestone’s DNA.

article thumbnail

Bridgestone extends Firestone and IndyCar partnership by five years

Tire Review Magazine

We focus] on the materials, the way they would produce them at our facilities in Akron, and the way that we transport them.” The brand said this includes fan engagement, sponsorships and signage at multiple venues, and social and digital media programs. Paolo Ferrari explained why Motorsports is in Bridgestone’s DNA.