Auto brand loyalty sees first increase in years
Auto Service World
OCTOBER 18, 2024
New analysis from S&P Global Mobility reveals a significant rise in brand loyalty rates within the automotive industry for the first half of 2024, marking the first year-over-year increase since 2020. Industry brand loyalty rates have trended upward in the first half of 2024, following several years of flat or declining values, S&P Global Mobility reported.
Let's personalize your content