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Tesla’s dominance in the EV market has been a double-edged sword for the company: On one hand, they have the top market share in North America; on the other, their vehicle owners are plagued by long wait times and dissatisfied customer service. That means the automotive aftermarket has a chance to swoop in and take some of their business, noted Carolyn Coquillette, owner of Earthling Automotive in San Francisco and founder of Shop-Ware.
In the auto repair world, many shop owners and service advisors make the mistake of passively waiting for customers to walk through the door. While marketing efforts like direct mail, Google Ads , and SEO are crucial for driving visibility, they aren't enough to ensure a steady flow of work. Most shops rely heavily on automated follow-ups or reminders from their CRM, hoping customers will return for overdue services.
For many students, the path to becoming an automotive technician is driven by a fascination with cars and a desire for hands-on work. Zoey Benoit’s journey was no different. While her route into the automotive world wasn’t direct, it was transformative, leading her to the Automotive Training Centre (ATC) in Cambridge. We sat down with Zoey to discuss her experience, how ATC’s unique approach shaped her, and why having instructors with real-world experience is key.
NexaMotion Group (NMG) continues its rapid expansion, acquiring 4M Parts Warehouse out of Cleburne, Texas. Founded in 1977, 4M Parts Warehouse provides premium-quality auto parts for professional repair shops. Terms were not disclosed. 4M Parts Warehouse has 17 locations in North Texas and more than 120 employees. 4M Parts Warehouse President Lanny Martindale will join NexaMotion Group as VP of sales and operations.
NexaMotion Group (NMG) continues its rapid expansion, acquiring 4M Parts Warehouse out of Cleburne, Texas. Founded in 1977, 4M Parts Warehouse provides premium-quality auto parts for professional repair shops. Terms were not disclosed. 4M Parts Warehouse has 17 locations in North Texas and more than 120 employees. 4M Parts Warehouse President Lanny Martindale will join NexaMotion Group as VP of sales and operations.
The coolant specified by most BEV OEMs calls for a non-conductive coolant. Formulating non-conductive coolants typically involves using base fluids and additives that do not ionize in solution. Common base fluids include glycols with organic acid synthetic fluids with low electrical conductivity. Additives are carefully selected to ensure they do not introduce ionic species that could increase conductivity.
Discover 50 creative Facebook post ideas for your auto repair shop to engage customers, boost visibility, and drive traffic to your business. The post 50 Auto Repair Facebook Post Ideas to Engage Customers appeared first on RepairPal Shops Blog: Modern Shop Owner.
Discover 50 creative Facebook post ideas for your auto repair shop to engage customers, boost visibility, and drive traffic to your business. The post 50 Auto Repair Facebook Post Ideas to Engage Customers appeared first on RepairPal Shops Blog: Modern Shop Owner.
Danny's Engineportal All spark plugs wear out as they age and at some point, will cause spark plug problems. Because, after enduring abuse for thousands of miles, you really can’t expect them to last forever. Good spark [.
Purcell Tire & Rubber Company announced it will expand in Potosi, Missouri, investing more than $5.3 million and adding 10 new jobs. The expansion includes acquiring an eight-acre site in the Washington County Industrial Park for a more than 44,000-square-foot warehouse, distribution center, and fleet repair shop, Purcell said. “It’s always exciting to see leading employers like Purcell Tire growing and creating jobs in our state,” Missouri Gov.
As an auto body training student, you’re exploring various automotive technologies, including the growing trend of frameless, or ‘unibody,’ vehicles. Unlike traditional body-on-frame designs, these cars combine the body and frame into a single unit. While unibody construction is standard for most passenger cars, understanding its pros and cons is essential for your future in auto body repair.
Purcell Tire & Rubber Company announced it will expand in Potosi, Missouri, investing more than $5.3 million and adding 10 new jobs. The expansion includes acquiring an eight-acre site in the Washington County Industrial Park for a more than 44,000-square-foot warehouse, distribution center, and fleet repair shop, Purcell said. “It’s always exciting to see leading employers like Purcell Tire growing and creating jobs in our state,” Missouri Gov.
Sometimes you come across things in the automotive world that you never thought you needed until you see it. Sometimes it’s as simple as the perfect wheel and color combo on a sports car. Other times it’s something absurd, like a V8 stuffed into a Miata. Or it can be the ultimate bro-mobile: A Subaru WRX STI pickup. Read more.
Milestar Tires has announced the launch of its Momentum Associate Dealer Program, which the company says is designed to support independent tire dealers. The company said this program offers quarterly bonuses based on sales performance, and dealers will also have access to marketing resources, including the Milestar Academy, which provides product knowledge and marketing support.
Flooding caused by Hurricane Helene devastated entire swaths of the American southeast this week, particularly in the Carolinas. Over a hundred people lost their lives (with the death toll still mounting), infrastructure was wiped off the map and tons of cars were destroyed. Despite the violence of the storm, some… Read more.
Grow your sales and gross profit without processing more vehicles through the door by refining the selling and service skills of your CSR and estimator team.
October 1 marked the beginning of the fourth quarter of 2024, which means it’s time for quarterly sales reports. And if you’re a Mazda fan , I’ve got great news! With total of 313,452 vehicles sold through the end of September, Mazda’s year-over-year sales are up about 15 percent. What can I say? People just like the… Read more.
When it comes to performing post-collision safety inspections, the majority of repairers see the need to do them, according to the findings of the most-recent “Who Pays for What?” survey this summer. But there is some uncertainty among shops about exactly what is required, under what circumstances it’s required, and sometimes even if it’s required – and many shops feel the automakers are not doing enough to improve the situation. “Please make the requirements
The National Highway Traffic Safety Administration announced the Tesla Cybertruck’s fifth official recall , this time to address a rearview camera image that may be delayed after shifting into reverse. A delayed rearview camera feed may not sound like a serious issue , but it causes the Cybertruck to no longer comply… Read more.
Cox Automotive announced Retail360 – a comprehensive suite of tools that enables the industry’s only true omnichannel experience. Omnichannel connects the entire auto retail ecosystem along every step of the car-buying and owning journey – an industry first that finally creates the transparent experience car buyers want with the deal control dealers need.
Nissan has been in a difficult spot for a while, but recently the automaker’s problems are even more pronounced. There are two key, but intertwined factors that are holding Nissan back, and I’m not sure any kind of investment or change in company direction can overcome them. Read more.
Milestar Tires has announced the launch of its Momentum Associate Dealer Program, which the company says is designed to support independent tire dealers. The company said this program offers quarterly bonuses based on sales performance, and dealers will also have access to marketing resources, including the Milestar Academy, which provides product knowledge and marketing support.
My kids — two boys, 3 and 5 — love “magic water paint” books. For the uninitiated, the pages of these books are pre-loaded with a light layer of pigment, indistinguishable from the blank page until swept with a wet brush. Just add water and the pages light up with color, while kids (and probably some less ambitious… Read more.
Low tire noise is a feature consumers pay attention to when shopping for new tires now more than ever—especially considering the rise in EVs on the road, where low noise is one of the premium features. Due to the rise in low noise output, manufacturers have been focusing their efforts on noise-canceling technology and designs for tires. One way manufacturers do this is by emphasizing tread design because it affects the amount of noise the tire generates.
Full-size body-on-frame SUVs have been a staple on North American roads for decades, but General Motors ’ Chevrolet Tahoe , GMC Yukon , and Cadillac Escalade offerings are significantly more popular than Ford’s Expedition and Navigator. On the heels of the next-gen Navigator’s reveal earlier this summer, the new-for-2025 … Read more.
Electric vehicle charging cables are the conduits that transfer electricity from the power source to your car’s battery. They come in various lengths, power ratings, and connector types, depending on the make and model of your EV. Proper care and maintenance of these cables are crucial to ensure your charging experience is seamless and your vehicle’s battery remains healthy.
Mazda Miata : It may officially be called the MX-5 now , but in our hearts, it will always be the Miata. And there will always be a place in our hearts for the Miata, the most perfect car that any company has ever produced. If you don’t fit in a Miata, that’s understandable, but if you don’t like the Miata you’re wrong.… Read more.
How is it that Dealer A has a larger labor rate and a larger parts mark-up percentage than Dealer B, but Dealer B collects more warranty dollars per repair order, per repair type than Dealer A? That shouldn’t be the case, but it happens throughout the industry. Do you know why you aren’t maximizing the hard work that was put into getting those uplifts?
The number of new cars that cost under $25,000 is dwindling , and automakers are continuing to drop their small affordable cars despite sales improvements. Nissan will discontinue its cheapest car and the cheapest new car in the United States, the Versa , for the 2025 model year despite a 64.2-percent sales increase so… Read more.
Would you ever consider letting a member of your sales team on the floor without any training? Could they sell cars without knowing the features and benefits, as well as your road to the sale? I think we can agree with a resounding “no!” Yet most of the time, we do just that when we hire a new advisor or service BDC rep. We put them through an orientation, throw them out on the drive and hope they learn good habits from others instead of making sure they are prepared.
A truck driver in the UK found themselves in a sticky situation this week when they headed down a narrow road that was too skinny for their enormous trailer to pass through. The truck and its cargo ended up wedged on the narrow country lane for three days, before a crane could be called in to lift the enormous load up… Read more.
CDK announced the extension of its agreement with Sonic Automotive, Inc. to provide its dealerships with the CDK Dealer Management System (DMS) and its Dealership Xperience Modern Retail Suite , a set of software tools that connects the consumer-to-dealer buying journey into a single, unified transaction for a more satisfying experience. By continuing this partnership with CDK , Sonic Automotive dealerships can leverage CDK artificial intelligence (AI) features to better engage with consumers.
Professional Porsche collector and renaissance man Magnus Walker is, in some ways, the ultimate face of automotive passions in Los Angeles. His chill demeanor and friend-to-all attitude give off the vibe of his past days as a professionalsurfer. He’s regularly in attendance at every car event in the city, he’s… Read more.
Sometimes you just want a car gone. You don’t want to see new ones get sold anymore. Get it off the market (and the roads) as soon as possible, please and thank you. Maybe it’s because you owned one and it was an unreliable nightmare. Maybe it’s so poorly designed, it doesn’t do a good job doing what it’s supposed to… Read more.
We’ve all been there — it’s freezing outside, and just when you’re ready to head out, your car refuses to start. Winters have chilled ways of messing with your car’s systems , leaving you out in the cold. But have you ever wondered why your car won’t start in the cold? And more importantly, what can you do to get it up and running again?
In the U.S., cargo vans are a serious business. That’s why they have serious names like Express , Econoline and ProMaster. Luckily for us, automakers in Europe took a lighter approach to naming their cargo vans , and it created some wonderful results. Read more.
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