November, 2024

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How EV charging is key to fuel retailers’ future profitability

Auto Service World

Fuel retailers view electric vehicle charging as a critical part of their future business, according to a new survey. Konect, an EV charging platform found that as competition grows from charging options at homes, workplaces and other destinations, 88 per cent of respondents to the survey expressed concerns about the rising challenge. The survey found that operators are feeling pressure to adjust to a rapidly changing mobility ecosystem, driven by both consumer demand for sustainable solutions a

Retail 278
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New Battery Technology From Stellantis: What to Know as an Automotive School Grad

Automotive Training Centre

ATC Surrey Automotive School is committed to equipping graduates with the knowledge needed to succeed in the fast-evolving automotive industry. One of the most significant advancements in recent years is the evolution of battery technology, which powers electric and hybrid vehicles. Stellantis, a global automotive giant, leads the way in this field, driving innovation through strategic partnerships.

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Meet Jeremy Marshall, November’s Student of the Month!

Tomorrow's Technician

Jeremy Marshall is a 12th-grade student at Bullard-Havens THS who stands out for his enthusiasm and dedication to automotive technology. Jeremy holds an internship at a local VW dealership, where he excels under the guidance of his mentors. In addition to his studies and internship, Jeremy plays on the schools varsity football and baseball teams and volunteers for several events.

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5 Tips for Training New Tire Shop Technicians

BayIQ

With the current shortage of qualified automotive technicians and tire shop technicians, it’s difficult enough to find and hire the right candidate, let alone provide them with the tools and training they need to succeed in your shop. Investing in effective training can lead to improved job satisfaction, increased productivity, and a stronger team. Here are five essential tips to help you successfully onboard and train new tire shop technicians.

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Wheel End Service – Wheel Speed Sensors and Bearings

Brake & Front End

When wheel speed sensors (WSS) were first installed on cars and trucks, they were typically mounted on the CV joints or differentials. These sensors were not the most accurate and didn’t start working until the vehicle reached 5 to 7 mph. These are called passive wheel speed sensors. As vehicles and ABS systems advanced, the wheel speed sensors moved to the knuckles and wheel bearings.

Vehicle 188
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Can You Still Create Original Content in 2024?

Shop Marketing Pros

Let’s be real—creating completely original content in 2024 is close to impossible. With so much information already out there, it feels like everything’s been said before. But here’s the thing: that doesn’t mean you should stop creating content for your business. Your perspective, your voice, and your expertise are what make your content valuable.

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Sharing lessons in this issue of EV World

Auto Service World

The latest issue of EV World explores what it’s like to integrate electric vehicle services into your existing shop. Scott and Bruce Eccles of Eccles Auto Service in Dundas, Ontario, near Hamilton, chatted about how they got into the business of EV repair and maintenance, what they offer their customers and the challenges that have come about when it comes to educating the public about the need to ensure proper servicing of EVs.

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Understanding The Operation Of Oxygen Sensors

Tomorrow's Technician

An oxygen sensor (O2) is a vital part of the fuel and emission-control system. It measures the difference in oxygen in the air on the outside of and inside the exhaust. It reports its finding to the ECU to calculate the exact amount of fuel the injector should pulse into the cylinder to create combustion. The main function is to maintain efficient combustion without being too lean or too rich.

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Top Tips for Establishing Long-Term Customers in Your Auto Shop

BayIQ

Customer retention is a key driver of profitability, and the right strategies can turn first-time customers into loyal patrons. This blog will outline some top tips to help your auto shop establish long-term customers by leveraging customer retention practices, implementing a loyalty program, and more.

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The Bearing Might Be In Stock, But What About…

Brake & Front End

What is less expensive and the most profitable for a shop? A premium replacement hub unit? Or an economy replacement hub unit? On an accounting level, you will always select the least expensive part. The logic is that it will cost the customer less, and the shop might have more room to set a profitable but fair price. If you look at the hub unit as a long-term investment, and factor in the possible cost of a comeback, the premium unit is the least expensive and the most profitable.

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Five Proven Tips to Improve Your Bottom Line

AutoShopOwner

Five Proven Tips to Improve Your Bottom Line By Joe Marconi, an Elite Blog - A recent Small Business Administration (SBA) report revealed that one of the main reasons for small business failure is due to a lack of financial knowledge. Another survey, also conducted by the SBA, found that 83% of failed business owners stated that their failure was due to cash flow problems.

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How a lack of off-lease vehicle is hurting the used market

Auto Service World

The Canadian used vehicle market is facing a significant supply shortage of younger off-lease vehicles, expecting to negatively impact the used sales market. This trend is expected to persist through 2027, according to DesRosiers Automotive Consultants. Off-lease vehicles are a key source of product for the used car market. They are influenced by three main factors: Historical new vehicle sales, the percentage of those sales made through leases and the rate at which consumers buy out their lease

Vehicle 258
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Considering Auto Mechanic School? Here’s Why You Should Take a Tour!

Automotive Training Centre

If you’re considering a career in the automotive industry, you’re not alone. Skilled mechanics are in demand, and formal training can be your gateway. “I’ve always been interested in cars. My uncles go to drag track and race,” recalls Mike Wilford, a student at our auto mechanic school. A campus tour helped him decide to pursue his passion—here’s why it might help you too.

Mechanic 256
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Plastic Timing Chain Guides

Tomorrow's Technician

Timing chain guides are often the best indicators of the health of the timing chain, sprockets and the entire engine. Any abnormal noises or correlation codes need to be taken seriously. A timing chain guide is designed to keep the chain in tension so it will not flutter like a serpentine belt when the engine speed changes. Abnormal wear patterns indicate a chain system problem like endplay in the crankshaft and camshaft or other sprockets.

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Seasonal Promotions to Keep Your Tire Shop Busy All Year Long

BayIQ

Keeping your tire shop bustling with customers throughout the year can be challenging, but running seasonal promotions will help your shop maintain consistent business. By aligning your marketing efforts with customer needs and trends, you can drive traffic to your shop and increase sales. Build a marketing strategy using seasonal promotions to keep your tire shop thriving.

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Advance Auto Parts President, CEO Shane O’Kelly Defines ‘Blended Box’ Strategy

Brake & Front End

In this episode of Drivetime , Shane O’Kelly, president and CEO of Advance Auto Parts , discusses several key strategic moves for the company, most notably the sale of Worldpac and the continuing importance of the Carquest brand. The decision to divest Worldpac allows Advance to focus more directly on its “blended box” strategy, which targets both DIY and professional customers, O’Kelly explained.

Education 162
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How Doing Video Every Day Can Transform Your Auto Repair Shop’s Marketing Strategy

Shop Marketing Pros

Video marketing isn’t just another trend—it’s one of the most effective ways to engage your customers and build your shop’s online presence. If the idea of creating video content makes you feel a little uncomfortable, you’re not alone. I’ve been talking about marketing for years, but even for me, video didn’t come naturally at first. The good news? It doesn’t have to be perfect to be powerful.

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More drivers embrace lane departure prevention technology

Auto Service World

A new study from the Insurance Institute for Highway Safety (IIHS) found that fewer drivers are disabling lane departure prevention systems, signaling growing acceptance of the technology. The number of number of drivers choosing to keep their lane departure prevention systems activated is a marked shift from previous years when many opted out of using this safety feature, the group noted.

Insurance 277
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4 Helpful Auto Detailing Tools to Add to Your Collection

Automotive Training Centre

Auto detailing is an intricate craft that blends precision, care, and technical expertise to make vehicles shine inside and out. Having the right tools in your collection is essential to achieving professional results. Let’s explore four tools every auto detailing professional should consider adding—and how ATC’s Auto Detailing Training Course equips you to use them effectively.

Technical 234
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Electric Vehicle HVAC System: Essential Components and Functions 

Tomorrow's Technician

When it comes to electric vehicles, we can’t ignore the crucial role of the electric vehicle HVAC system. This innovative technology is revolutionizing how we think about heating, ventilation, and air conditioning in cars. We’ve seen a significant shift from internal combustion engine vehicles to electric ones, and with this change comes a whole new approach to keeping passengers comfortable while maximizing energy efficiency.

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Marketing Your Tire Shop on a Tight Budget: High-Impact, Low-Cost Ideas

BayIQ

Marketing a tire shop doesn’t have to come with a hefty price tag. With the right strategies, you can promote your business on a limited budget while maximizing customer engagement and retention.

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The Importance of Electric Vehicle First Responder Loops 

Brake & Front End

As the adoption of electric vehicles (EVs) continues to rise, it’s crucial that first responders and technicians are equipped with the knowledge and skills to safely handle incidents involving these advanced vehicles. One of the key tools in this effort is the EV first responder loop, a critical safety feature that helps mitigate the risks associated with high-voltage systems in EVs.

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Preparing for January’s Marketing

Shop Marketing Pros

EPISODE: 126 – Preparing for January’s Marketing Ready to kick off the year with a marketing plan that keeps your bays full? Join Brian Walker and Caroline Legrand as they dive into easy, actionable strategies to help auto repair shops plan their marketing month-by-month. From practical ways to align your campaigns with community events to leveraging fun, nationally recognized days, you’ll learn how to make your marketing engaging and impactful.

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Matching your video content to the right platform

Auto Service World

Simply signing up to a social media platform for your videos isn’t enough. Auto repair and marketing experts observed that the right kind of content needs to be on the right platform. There are two styles to go with: Long-form and short-form videos. The former is better for YouTube, Facebook and even LinkedIn, which was recommended if you’re trying to reach a professional audience.

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Unsure of the Right Career For You? Why Consider Auto Careers

Automotive Training Centre

Choosing the right career path can be overwhelming, especially with many available options. Consider auto careers if you enjoy interacting with people and prefer hands-on work in fast-paced environments. The dynamic and diverse automotive industry offers various paths beyond traditional roles. Whether you’re passionate about cars or simply looking for a career that’s engaging, stable, and full of potential, here’s why auto careers might be the perfect fit.

Mechanic 239
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Project Green Schools, Brockton HS Collaborate on EV Education

Tomorrow's Technician

Project Green Schools (PGS) announced its involvement in what it said is a groundbreaking new initiative aimed at advancing clean energy education and career training at Brockton High School. Supported by a $900,000 grant from the Massachusetts Clean Energy Center , the initiative will advance electric vehicle education as part of the school’s new Clean Automotive Technology Center of Excellence, a collaborative program between Brockton High School, Project Green Schools, ACDC, DeVivo Comp

Education 130
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How To Set Up A Chart of Accounts

AutoShopOwner

As an auto repair shop owner, you manage a multitude of tasks daily. From overseeing repairs and maintaining customer relationships to running a team of employees, financial management is often the last thing you want to think about. If this sounds like you, we have a solution to keep your finances on track! A well-organized Chart of Accounts (COA) is essential for navigating the complexities of your business's finances.

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EV Reduction Gearbox Service

Brake & Front End

As opposed to internal combustion engines, electric vehicles do not have transmissions that require frequent maintenance. The drivetrain of an EV only has two gears – one for moving forward and one for moving backward. This is still considered a transmission because it controls the direction of the car, but it does not have multiple gears of varying sizes for acceleration.

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Facebook Marketing for Auto Repair Shops

Shop Marketing Pros

Facebook Marketing for Auto Repair Shops WTI Online Webinar 11/13 & 11/14/2024 6-8 PM CST Register Now Facebook. Oh, it’s exhausting and it changes all the time. We hear it all the time: “I can’t keep up and I don’t know how to get people to like, comment, and share” or “Facebook is wasting my time.” It doesn’t have to be that way.

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EV infrastructure a global issue

Auto Service World

Key markets in the electric vehicle transition are falling behind in their stated goals for public charging infrastructure, according to the latest figures. Data from Konnect, a Ev charging provider, and fuel industry manufacturer Gilbarco Veeder-Root show that the U.S., Europe, and the U.K. are more than six times behind the number of charging ports needed to meet growing EV demand by 2030.

Retail 270
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The Ethics of Dispatching for Automotive Training Students

Automotive Training Centre

If you’re considering a dispatch career after automotive training at ATC Montreal, understanding the ethical framework for this role is essential. Dispatchers are more than coordinators; they are vital in road safety, efficiency, and trust within the supply chain. From handling confidential information to balancing the demands of customers and drivers, dispatchers face ethical challenges daily.

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The Importance of Electric Vehicle First Responder Loops 

Tomorrow's Technician

As the adoption of electric vehicles (EVs) continues to rise, it’s crucial that first responders and technicians are equipped with the knowledge and skills to safely handle incidents involving these advanced vehicles. One of the key tools in this effort is the EV first responder loop, a critical safety feature that helps mitigate the risks associated with high-voltage systems in EVs.

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Isn’t It Time We Rethink What a Master Level Technician Is?

AutoShopOwner

Isn’t It Time We Rethink What a Master Level Technician Is? By Joe Marconi, an Elite Worldwide Blog - My roots in the automotive industry go back to the 1970s working in a small 2-bay auto repair shop. As a young technician, my goal was to attain the status of master-level. That meant that I was expected to repair or service nearly anything that rolled into my work bay.

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Understanding the Role of Electric Water Pumps in EVs

Brake & Front End

As electric vehicles continue to revolutionize the automotive industry, the role of vehicle electric water pumps has become increasingly crucial. These innovative components play a vital part in maintaining optimal temperature control for various EV systems, including the battery pack, electric motors, and power electronics. EVs rely on efficient cooling systems to ensure peak performance and longevity of their electrical components.

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It’s OK to Dream Big (Stop Playing Small)

Shop Marketing Pros

EPISODE: 125 – It’s OK to Dream Big (Stop Playing Small) Welcome to another episode of the Auto Repair Marketing Podcast! I’m your host, Brian Walker, and I’m excited to have my co-host, Kim, back with me after her recovery. Today, we’re diving into a topic that can change the game for your shop: Stop Playing Small. If you’re tired of feeling stuck or just getting by, this episode is for you.

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Avoid quickly turning around customers

Auto Service World

It may be well ingrained in automotive repair shops but the practise of moving customers’ vehicles in and out of the bays is one that needs to end, a shop coach urged. Automotive coach Alan Beech told attendees of the Automotive Aftermarket Retailers of Ontario’s recent Trade Show & Training Event that it’s time to rethink the “quick turnaround” approach.

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20th Anniversary Reflections: What We’ve Learned About the Automotive Industry Over the Years

Automotive Training Centre

As ATC Montreal celebrates its 20th anniversary, we reflect on the lessons we’ve learned about the automotive industry. These years have been filled with innovation, challenges, and growth. From technological advancements to shifts in workforce skills, our journey has provided deep insights into what drives this dynamic field. Technological Advancements Have Redefined the Automotive Industry One of the most significant transformations we’ve observed is the rapid pace of technological advancement