Sat.Nov 11, 2023 - Fri.Nov 17, 2023

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8 SMS Marketing Best Practices for Auto & Tire Shops

BayIQ

There is no shortage of individuals and businesses selling marketing services to auto and tire shops. However, many overlook one of the most critical aspects of marketing - reaching your target audience where they are most engaged. Today, more than ever, the best place to reach customers is on their smartphones via text. In fact, the average person checks their texts more than any other app on their phone.

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The 2023 Jobber of the Year Winner

Auto Service World

Jobber News is proud to announce Chieftain Auto Parts in Prince George, British Columbia as the 2023 Jobber of the Year. The store is owned by the brother-and-sister team of Jayne Kelly and Trevor Heinze. They took over from their … The post The 2023 Jobber of the Year Winner appeared first on Auto Service World.

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5 Career Challenges That Service Advisors Face After Automotive Training and How to Manage Them

Automotive Training Centre

Service Advisors are like PR professionals in the automotive industry. This public-facing position requires the skill and organizational acumen to direct workflow in the auto repair shop while ensuring a harmonious relationship not only between customers and technicians but also between colleagues in the workshop or dealership. Like every other job, this position has specific challenges that occupants must surmount almost daily.

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R.O. Writer Donates Software to Old Colony Regional Vocational Technical High School in a Philanthropic and Strategic Partnership

R.O. Writer

Leading automotive shop software provider celebrates 15 years of giving back November 16, 2023: R.O. Writer, the market leader in auto repair shop management solutions, today celebrated 15 years of donating The post R.O. Writer Donates Software to Old Colony Regional Vocational Technical High School in a Philanthropic and Strategic Partnership appeared first on R.O.

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Security Strategies for Safe and Sound Marketing

Shop Marketing Pros

EPISODE: 074 – Security Strategies for Safe and Sound Marketing Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at [link] How To Get In Touch Group – Auto Repair Marketing Mastermind Website – shopmarketingpros.com Facebook – facebook.com/shopmarketingpros Get the Book – shopmarketingpros.com/book Instagram – @shopmarketingpros Questions/Ideas – podcast@shopmarketingpros.com & ask@shopmarketingpros.

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The top stolen vehicles of the year

Auto Service World

Auto thefts reached new highs in 2022 with Ontario and Quebec hit hardest. A new report examines what vehicles thieves are setting their sights on. The 2020 Honda CR-V maintained its spot at the top of the list as the … The post The top stolen vehicles of the year appeared first on Auto Service World.

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Avoid These Common Mistakes After Auto Detailing Training

Automotive Training Centre

Auto detailing is an art that requires precision, patience, and a keen eye for detail. This profession goes beyond mere aesthetics; its primary objective is to safeguard vehicles from potential harm, extend their longevity, and uphold their resale value. It’s only natural to be eager to put your newfound skills to the test right after completing your auto detailing training.

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Watch as submerged Tesla Model X at Florida boat ramp burns underwater

Autoblog: Car News

Filed under: Video , Green , Weird Car News , Tesla , SUV , Electric , Luxury , Performance Continue reading Watch as submerged Tesla Model X at Florida boat ramp burns underwater Watch as submerged Tesla Model X at Florida boat ramp burns underwater originally appeared on Autoblog on Thu, 16 Nov 2023 10:13:00 EST. Please see our terms for use of feeds.

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From the Magazine: Unraveling the customer service paradox

Auto Service World

A field test found that our advisors seem off-put by customers. We need to change that The post <span style=color:#ff0000>From the Magazine:</span> Unraveling the customer service paradox appeared first on Auto Service World.

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An Introduction to Wheel Alignment Theory for Those in Automotive Technology Training

Automotive Training Centre

In today’s vehicles, steering, and suspension systems demonstrate how solid geometry concepts find practical application. Wheel alignment combines various steering and suspension geometry aspects to deliver safe, smooth handling, a comfortable ride, and extended tire durability. If you’re currently undergoing automotive technology training, it’s crucial to grasp the concept of wheel alignment and its role in supporting the smooth operation of vehicles.

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5 Key Steps to Accelerate Your Auto Repair Shop Profitability

R.O. Writer

Are you ready to transform your auto repair shop’s profitability? R.O. Writer brings you a power-packed session, in collaboration with The Institute for Automotive Business Excellence, to guide you through The post 5 Key Steps to Accelerate Your Auto Repair Shop Profitability appeared first on R.O. Writer.

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What Constitutes Custom Color in Automotive Refinish?

Tomorrow's Technician

What exactly constitutes a custom color? Aren’t there a finite amount of colors based on the color wheel, and haven’t we already discovered them all? Can we simply “cocktail” leftover paint into something custom? Do we see custom colors eventually in OEM offerings? Naturally, while the answers may be as varied as we are — eye of the beholder and all that — I’d submit we generally know it when we see it.

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How Canadians are feeling towards EVs today

Auto Service World

Canadians need more education around everything related to electric vehicles, a new report suggested. That includes more details about ownership, infrastructure and insurance. BrokerLink, a property and casualty insurance brokerage, commissioned a survey of Canadians and found that availability of … The post How Canadians are feeling towards EVs today appeared first on Auto Service World.

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Is It Better to Buy or Lease Electric Vehicles? The Answer for Those Starting Auto Sales and Leasing Training

Automotive Training Centre

Despite their burgeoning popularity, electric vehicles (EVs) still need to be more pricey, which puts them firmly out of the reach of many customers. While there is a tax incentive attached to the purchase of EVs, claiming this incentive can pose challenges for car buyers. The vehicle must be manufactured in North America, and its battery components and minerals must adhere to specific sourcing requirements.

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Credit Card Payment Processing Challenges in the Auto Industry

Solera

Businesses in the automotive industry often face substantial challenges when it comes to credit card payment processing. Within this sector, transactions can vary significantly in size, from minor sales to major purchases, resulting in potential issues with processing fees. Some providers apply higher percentages for larger transactions, impacting profitability and potentially necessitating higher costs for customers in this fiercely competitive market.

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Understanding Differences Between Aluminum And Cast Iron

Tomorrow's Technician

It doesn’t take a rocket scientist to realize that the rising cost of raw materials and supply chain disruptions over the last few years would transform our industry. However, we never envisioned the sudden demand for billet blocks to surpass that of cast iron or aluminum. The cost of cast aluminum blocks are creeping ever closer to that of their billet counterpart, therefore the additional expense is now a reasonable and practical upgrade for our racers.

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2024 World Battery & Energy Storage Industry Expo (WBE)

Auto Service World

2024 World Hydrogen Energy Industry Expo (WH2E) Date: August 8th-10th, 2024 Venue: 1st and 2nd Floor, Area A, China Import and Export Fair Complex Address: No.380, Yuejiang Zhong Road, Guangzhou, China Website: [link] Review of WBE 2023 Organized by Guangzhou … The post 2024 World Battery & Energy Storage Industry Expo (WBE) appeared first on Auto Service World.

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4 Essential Loss Prevention Skills for Dispatch Training Graduates

Automotive Training Centre

Auto dispatch training is essential for individuals looking to pursue a career in the fast-paced world of transportation and logistics. While dispatchers are primarily responsible for coordinating and managing the movement of vehicles, goods, and personnel, they also play a critical role in loss prevention. Loss prevention skills are crucial for minimizing theft, damage, and operational mishaps.

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Unveiling the Cost Dynamics: EVs Face Higher Repair Bills Than ICE Models in Global Study

Solera

By Javed, Sonia Solera Holdings, LLC, a global leader in vehicle lifecycle management, has unveiled a pioneering study that compares repair costs between electric vehicles (EVs) and internal combustion engine (ICE) vehicles. This landmark research offers insights into the evolving landscape of the auto industry as it shifts towards electrification. Study Overview: A Comprehensive Analysis Across 20 Countries Data Source: The study draws on Solera’s extensive global claims database, examining app

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Nylon Fuel Line Repair Techniques

Tomorrow's Technician

Many jobs require special tools. Sometimes you absolutely need them, and sometimes you can get away without. The buying decision involves multiple factors: How expensive is the tool, how often will you do the job, how hard is it without the special tools and is quality affected adversely if you don’t use them? Often the question is answered by doing a job once, maybe getting it done successfully, but deciding you won’t do it again without the special tools.

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The Mufflerman acquires five shops

Auto Service World

Four Greater Toronto Area automotive repair and tire shops plus one in Guelph have been acquired by The Mufflerman. The five locations are under the EuroMechanic banner, specializing in repair, service and tires for European vehicles. They are co-branded with … The post The Mufflerman acquires five shops appeared first on Auto Service World.

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Jeff Kritzer Details BendPak’s 40-Year Evolution

Brake & Front End

When you’ve worked for a company for more than 40 years, you certainly know “where the bodies are buried,” as they say. But more fascinating, you’re a walking history book, seeing the company through its ups and downs, successes and flops and stellar innovations that have defined the next generation of the aftermarket. Jeff Kritzer, president and CEO of BendPak , is one of those guys.

IT 130
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Evaluation

AutoShopOwner

Hello all. I've been researching a lot recently and I i found this site last night. After reading some of the other posts I still haven't found an answer to my most pressing question. How do you forecast the first year of revenue for a new to me but "kind of" existing business? I'll try to keep this short and to the point, if I miss something, I'll address the comment and edit the original post.

Finance 130
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Protecting Carbon Fiber Wheels During Service

Tomorrow's Technician

When a high-end sports car or supercar rolls into your shop, one thing is certain when servicing this type of wheel assembly: Those rims are expensive, so protect the wheel at all costs. This is especially true with today’s composite wheels, and, in particular, carbon fiber wheels. Carbon fiber wheels are made from a composite and injected with a resin to create their shape.

Mechanic 130
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Worldpac, Carquest could be up for sale

Auto Service World

Advance Auto Parts announced it is beginning the process of looking into spinning off its Worldpac division and its Canadian business under the Carquest banner. The announcement came as the company has decided to focus on a “blended box business … The post Worldpac, Carquest could be up for sale appeared first on Auto Service World.

IT 265
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Auto Care, MEMA Aftermarket Release 2023 Joint EV Report

Brake & Front End

The Auto Care Association and MEMA Aftermarket Suppliers released their jointly-commissioned “2023 Joint EV Trends and Outlook Forecast” report to provide the auto care industry with the insights needed to navigate the rapidly evolving industry. Newly released during the 2023 Automotive Aftermarket Products Expo (AAPEX), the report is part of industry collaboration designed to inform and support the auto care industry as it navigates change.

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Shop Owners: Don't Fall Victim to Complacency

AutoShopOwner

I was speaking to a fellow shop owner recently. When I asked how was business, he replied, "Ok, I guess, a little slower than normal." I followed up with another question, "Have car counts slipped?" He replied, 'Funny you should ask, car counts are good, in fact, very steady. It's sales that are off." As a business coach, I see this all too often. Complacency can set in when the good times are perceived as the norm and likely to continue, and the staff, particularly service advisors, don't stick

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When Small Animals Cause Big Problems With Cars

Tomorrow's Technician

We all have a cache of stories involving weird, wacky and downright strange customer service requests, but the majority of them can be traced back to mechanical failure and/or human error. You may be familiar with “Just Rolled In,” a YouTube channel highlighting some of the most terribly maintained and unsafe vehicles brought into shops across the country, along with strange “customer states … ” complaints that must be seen to be believed.

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Vast-Auto launches EV verification program

Auto Service World

Vast-Auto Distribution has announced a new program in response to the increasing number of electric vehicles on Canadian roads. It has launched the Electric Verified by EV Vast Recognition Program to help certify repairs and services to electric and hybrid … The post Vast-Auto launches EV verification program appeared first on Auto Service World.

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Fragmented Marketing: How It’s Hurting Your Brand + Wasting Your Money

Shop Marketing Pros

Back when we had our shop we were figuring out marketing just like many of you are today. We were auto repair shop owners, not marketers. I built my own website back then and I did my own SEO. Kim did our email marketing. Social media wasn’t really a thing back then so we didn’t have to worry about that. There was a company called “CustomerLink” that did our direct mail.

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Toyota Adopts Tesla Charging Standard for Future EVs

Brake & Front End

Toyota Motor North America (TMNA) announced it reached an agreement with Tesla to adopt the North American Charging Standard (NACS) on its battery electric vehicles (BEVs) beginning in 2025. In line with Toyota’s vehicle electrification strategy that offers a plethora of options for electrified powertrains, Toyota and Lexus said customers will have convenient access to more than 12,000 Tesla Superchargers across North America.

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Auto Care, MEMA Aftermarket Release 2023 Joint EV Report

Tomorrow's Technician

The Auto Care Association and MEMA Aftermarket Suppliers released their jointly-commissioned “2023 Joint EV Trends and Outlook Forecast” report to provide the auto care industry with the insights needed to navigate the rapidly evolving industry. Newly released during the 2023 Automotive Aftermarket Products Expo (AAPEX), the report is part of industry collaboration designed to inform and support the auto care industry as it navigates change.

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The gaps between employee and employer expectations

Auto Service World

A quarter of Canadian employees are debating whether or not they should leave their jobs next year, according to a new survey. The younger generation — Gen Z and Millennials — are most inclined to this sentiment, according to the … The post The gaps between employee and employer expectations appeared first on Auto Service World.

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Thank You America's Military Veterans

AutoShopOwner

Premium Member Content This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.

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House Subcommittee Votes to Approve REPAIR Act

Brake & Front End

Members of the House Energy and Commerce Subcommittee on Innovation, Data, and Commerce unanimously voted to advance the Right to Equitable and Professional Auto Industry Repair (REPAIR) Act (H.R. 906) to the full Energy and Commerce Committee for consideration. Building on two recent congressional hearings and last week’s White House roundtable on Right to Repair, this support from Congress is a promising step forward in codifying vehicle data access protections – as part of the broader right t

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Understanding Underhood Parts for Hybrids

Tomorrow's Technician

I was young the first time I heard of a hybrid. But it wasn’t a car. It was a tomato my parents were planting in their garden. I couldn’t seem to grasp it. It was a strange word and an idea I didn’t get at first. Why did tomatoes have to change? Did they have to be different? I eventually accepted the idea, but why I chose a career field that’s always changing and throwing different things our way, that’s a question I still ask myself!

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From the Magazine: Investing in yourself

Auto Service World

Don’t forget to take care of you, the shop owner The post <span style=color:#ff0000>From the Magazine:</span> Investing in yourself appeared first on Auto Service World.