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There is no shortage of individuals and businesses selling marketing services to auto and tire shops. However, many overlook one of the most critical aspects of marketing - reaching your target audience where they are most engaged. Today, more than ever, the best place to reach customers is on their smartphones via text. In fact, the average person checks their texts more than any other app on their phone.
Service Advisors are like PR professionals in the automotive industry. This public-facing position requires the skill and organizational acumen to direct workflow in the auto repair shop while ensuring a harmonious relationship not only between customers and technicians but also between colleagues in the workshop or dealership. Like every other job, this position has specific challenges that occupants must surmount almost daily.
Auto thefts reached new highs in 2022 with Ontario and Quebec hit hardest. A new report examines what vehicles thieves are setting their sights on. The 2020 Honda CR-V maintained its spot at the top of the list as the … The post The top stolen vehicles of the year appeared first on Auto Service World.
Leading automotive shop software provider celebrates 15 years of giving back November 16, 2023: R.O. Writer, the market leader in auto repair shop management solutions, today celebrated 15 years of donating The post R.O. Writer Donates Software to Old Colony Regional Vocational Technical High School in a Philanthropic and Strategic Partnership appeared first on R.O.
EPISODE: 074 – Security Strategies for Safe and Sound Marketing Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at [link] How To Get In Touch Group – Auto Repair Marketing Mastermind Website – shopmarketingpros.com Facebook – facebook.com/shopmarketingpros Get the Book – shopmarketingpros.com/book Instagram – @shopmarketingpros Questions/Ideas – podcast@shopmarketingpros.com & ask@shopmarketingpros.
Auto detailing is an art that requires precision, patience, and a keen eye for detail. This profession goes beyond mere aesthetics; its primary objective is to safeguard vehicles from potential harm, extend their longevity, and uphold their resale value. It’s only natural to be eager to put your newfound skills to the test right after completing your auto detailing training.
Four Greater Toronto Area automotive repair and tire shops plus one in Guelph have been acquired by The Mufflerman. The five locations are under the EuroMechanic banner, specializing in repair, service and tires for European vehicles. They are co-branded with … The post The Mufflerman acquires five shops appeared first on Auto Service World.
All European countries that I am aware of try to make sure used cars are in good condition to keep on the road. This is why they promote regular inspections, which varies from country to country. The Tesla Model 3 has just started going through these inspections in Germany, and it has already earned an unpleasant title: the vehicle with the most inspection failures among 111 other models.
All European countries that I am aware of try to make sure used cars are in good condition to keep on the road. This is why they promote regular inspections, which varies from country to country. The Tesla Model 3 has just started going through these inspections in Germany, and it has already earned an unpleasant title: the vehicle with the most inspection failures among 111 other models.
Filed under: Video , Green , Weird Car News , Tesla , SUV , Electric , Luxury , Performance Continue reading Watch as submerged Tesla Model X at Florida boat ramp burns underwater Watch as submerged Tesla Model X at Florida boat ramp burns underwater originally appeared on Autoblog on Thu, 16 Nov 2023 10:13:00 EST. Please see our terms for use of feeds.
In today’s vehicles, steering, and suspension systems demonstrate how solid geometry concepts find practical application. Wheel alignment combines various steering and suspension geometry aspects to deliver safe, smooth handling, a comfortable ride, and extended tire durability. If you’re currently undergoing automotive technology training, it’s crucial to grasp the concept of wheel alignment and its role in supporting the smooth operation of vehicles.
Jobber News is proud to announce Chieftain Auto Parts in Prince George, British Columbia as the 2023 Jobber of the Year. The store is owned by the brother-and-sister team of Jayne Kelly and Trevor Heinze. They took over from their … The post The 2023 Jobber of the Year Winner appeared first on Auto Service World.
Are you ready to transform your auto repair shop’s profitability? R.O. Writer brings you a power-packed session, in collaboration with The Institute for Automotive Business Excellence, to guide you through The post 5 Key Steps to Accelerate Your Auto Repair Shop Profitability appeared first on R.O. Writer.
What exactly constitutes a custom color? Aren’t there a finite amount of colors based on the color wheel, and haven’t we already discovered them all? Can we simply “cocktail” leftover paint into something custom? Do we see custom colors eventually in OEM offerings? Naturally, while the answers may be as varied as we are — eye of the beholder and all that — I’d submit we generally know it when we see it.
Despite their burgeoning popularity, electric vehicles (EVs) still need to be more pricey, which puts them firmly out of the reach of many customers. While there is a tax incentive attached to the purchase of EVs, claiming this incentive can pose challenges for car buyers. The vehicle must be manufactured in North America, and its battery components and minerals must adhere to specific sourcing requirements.
Advance Auto Parts announced it is beginning the process of looking into spinning off its Worldpac division and its Canadian business under the Carquest banner. The announcement came as the company has decided to focus on a “blended box business … The post Worldpac, Carquest could be up for sale appeared first on Auto Service World.
Businesses in the automotive industry often face substantial challenges when it comes to credit card payment processing. Within this sector, transactions can vary significantly in size, from minor sales to major purchases, resulting in potential issues with processing fees. Some providers apply higher percentages for larger transactions, impacting profitability and potentially necessitating higher costs for customers in this fiercely competitive market.
It doesn’t take a rocket scientist to realize that the rising cost of raw materials and supply chain disruptions over the last few years would transform our industry. However, we never envisioned the sudden demand for billet blocks to surpass that of cast iron or aluminum. The cost of cast aluminum blocks are creeping ever closer to that of their billet counterpart, therefore the additional expense is now a reasonable and practical upgrade for our racers.
Auto dispatch training is essential for individuals looking to pursue a career in the fast-paced world of transportation and logistics. While dispatchers are primarily responsible for coordinating and managing the movement of vehicles, goods, and personnel, they also play a critical role in loss prevention. Loss prevention skills are crucial for minimizing theft, damage, and operational mishaps.
Canadians need more education around everything related to electric vehicles, a new report suggested. That includes more details about ownership, infrastructure and insurance. BrokerLink, a property and casualty insurance brokerage, commissioned a survey of Canadians and found that availability of … The post How Canadians are feeling towards EVs today appeared first on Auto Service World.
By Javed, Sonia Solera Holdings, LLC, a global leader in vehicle lifecycle management, has unveiled a pioneering study that compares repair costs between electric vehicles (EVs) and internal combustion engine (ICE) vehicles. This landmark research offers insights into the evolving landscape of the auto industry as it shifts towards electrification. Study Overview: A Comprehensive Analysis Across 20 Countries Data Source: The study draws on Solera’s extensive global claims database, examining app
Many jobs require special tools. Sometimes you absolutely need them, and sometimes you can get away without. The buying decision involves multiple factors: How expensive is the tool, how often will you do the job, how hard is it without the special tools and is quality affected adversely if you don’t use them? Often the question is answered by doing a job once, maybe getting it done successfully, but deciding you won’t do it again without the special tools.
When you’ve worked for a company for more than 40 years, you certainly know “where the bodies are buried,” as they say. But more fascinating, you’re a walking history book, seeing the company through its ups and downs, successes and flops and stellar innovations that have defined the next generation of the aftermarket. Jeff Kritzer, president and CEO of BendPak , is one of those guys.
2024 World Hydrogen Energy Industry Expo (WH2E) Date: August 8th-10th, 2024 Venue: 1st and 2nd Floor, Area A, China Import and Export Fair Complex Address: No.380, Yuejiang Zhong Road, Guangzhou, China Website: [link] Review of WBE 2023 Organized by Guangzhou … The post 2024 World Battery & Energy Storage Industry Expo (WBE) appeared first on Auto Service World.
Hello all. I've been researching a lot recently and I i found this site last night. After reading some of the other posts I still haven't found an answer to my most pressing question. How do you forecast the first year of revenue for a new to me but "kind of" existing business? I'll try to keep this short and to the point, if I miss something, I'll address the comment and edit the original post.
When a high-end sports car or supercar rolls into your shop, one thing is certain when servicing this type of wheel assembly: Those rims are expensive, so protect the wheel at all costs. This is especially true with today’s composite wheels, and, in particular, carbon fiber wheels. Carbon fiber wheels are made from a composite and injected with a resin to create their shape.
The Auto Care Association and MEMA Aftermarket Suppliers released their jointly-commissioned “2023 Joint EV Trends and Outlook Forecast” report to provide the auto care industry with the insights needed to navigate the rapidly evolving industry. Newly released during the 2023 Automotive Aftermarket Products Expo (AAPEX), the report is part of industry collaboration designed to inform and support the auto care industry as it navigates change.
A quarter of Canadian employees are debating whether or not they should leave their jobs next year, according to a new survey. The younger generation — Gen Z and Millennials — are most inclined to this sentiment, according to the … The post The gaps between employee and employer expectations appeared first on Auto Service World.
I was speaking to a fellow shop owner recently. When I asked how was business, he replied, "Ok, I guess, a little slower than normal." I followed up with another question, "Have car counts slipped?" He replied, 'Funny you should ask, car counts are good, in fact, very steady. It's sales that are off." As a business coach, I see this all too often. Complacency can set in when the good times are perceived as the norm and likely to continue, and the staff, particularly service advisors, don't stick
We all have a cache of stories involving weird, wacky and downright strange customer service requests, but the majority of them can be traced back to mechanical failure and/or human error. You may be familiar with “Just Rolled In,” a YouTube channel highlighting some of the most terribly maintained and unsafe vehicles brought into shops across the country, along with strange “customer states … ” complaints that must be seen to be believed.
Back when we had our shop we were figuring out marketing just like many of you are today. We were auto repair shop owners, not marketers. I built my own website back then and I did my own SEO. Kim did our email marketing. Social media wasn’t really a thing back then so we didn’t have to worry about that. There was a company called “CustomerLink” that did our direct mail.
Teslas are far more expensive to repair than their EV counterparts and even internal combustion engines. Why? Kevin FitzPatrick, a senior vice president at OPUS IVS explains. “The scarcity of talent, which means that you can charge a premium, and … The post ASW Conversations: The cost gap in EV repair appeared first on Auto Service World.
Toyota Motor North America (TMNA) announced it reached an agreement with Tesla to adopt the North American Charging Standard (NACS) on its battery electric vehicles (BEVs) beginning in 2025. In line with Toyota’s vehicle electrification strategy that offers a plethora of options for electrified powertrains, Toyota and Lexus said customers will have convenient access to more than 12,000 Tesla Superchargers across North America.
The Auto Care Association and MEMA Aftermarket Suppliers released their jointly-commissioned “2023 Joint EV Trends and Outlook Forecast” report to provide the auto care industry with the insights needed to navigate the rapidly evolving industry. Newly released during the 2023 Automotive Aftermarket Products Expo (AAPEX), the report is part of industry collaboration designed to inform and support the auto care industry as it navigates change.
Vast-Auto Distribution has announced a new program in response to the increasing number of electric vehicles on Canadian roads. It has launched the Electric Verified by EV Vast Recognition Program to help certify repairs and services to electric and hybrid … The post Vast-Auto launches EV verification program appeared first on Auto Service World.
Members of the House Energy and Commerce Subcommittee on Innovation, Data, and Commerce unanimously voted to advance the Right to Equitable and Professional Auto Industry Repair (REPAIR) Act (H.R. 906) to the full Energy and Commerce Committee for consideration. Building on two recent congressional hearings and last week’s White House roundtable on Right to Repair, this support from Congress is a promising step forward in codifying vehicle data access protections – as part of the broader right t
I was young the first time I heard of a hybrid. But it wasn’t a car. It was a tomato my parents were planting in their garden. I couldn’t seem to grasp it. It was a strange word and an idea I didn’t get at first. Why did tomatoes have to change? Did they have to be different? I eventually accepted the idea, but why I chose a career field that’s always changing and throwing different things our way, that’s a question I still ask myself!
Got my story straight since I wasn't present. Thursday a first time customer wanted a quote on $3,400 in tires. Tires were ordered with Friday pickup scheduled. This was a ring making fraudulent purchases with stolen credit cards. The police had a license plate for a truck used in this scam. They had scanned it crossing from Kentucky into Indiana. The local police detective called all the tire shops looking for someone trying to make a purchase.
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