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In this Q&A, Scott and Bruce share their firsthand insights on the EV service landscape, from building out the right infrastructure to educating customers on evolving maintenance needs. An oilchange was never just an oilchange. And now it’s not because you’re not getting your oilchanged.
Whether you’re writing a blog, recording a video, or sharing a post on social media, let your personality shine through. Turn that blog into a video, break it into bite-sized posts for social media, or use it as a topic in your email newsletter. Your job is to educate and build trust, and that starts with the basics.
For instance, if a customer comes in for an oilchange, this is an opportunity to check their brakes, tires, and filters and then explain why replacing or servicing these could be beneficial in the long term. Auto mechanic school emphasizes upselling is about educating others on vehicle care.
Youre running targeted digital ads A well-placed offer in Google Ads or social media can increase response rates. oilchange? A strong service advisor will: Educate customers on additional services. You have strong service advisors Your team knows how to turn first-time coupon users into loyal, repeat customers.
10 Mobile OilChange Video Scripts And Text Overlay In each of these, the business name and the keyword “oilchange” are included prominently, and a call to action is included to encourage readers to schedule an oilchange.
She shares her conversation with Lucas Underwood, owner of L&N Automotive, who plans to send direct mail to college students offering a free oilchange every other oilchange they pay for. Thank you to our friends at RepairPal for this episode.
The simple oilchange is often the most contentious. No matter what they drive, your customers may think that oil is oil. Oil formulations have evolved dramatically from just a few decades ago, so that bottle in the garage may no longer be appropriate. The oil cleans the engine, but the filter cleans the oil.
The simple oilchange is often the most contentious. No matter what they drive, your customers may think that oil is oil. Oil formulations have evolved dramatically from just a few decades ago, so that bottle in the garage may no longer be appropriate. The oil cleans the engine, but the filter cleans the oil.
” The Women in Auto Care community is dedicated to its mission of engaging, educating, and empowering women within the auto care industry through conferences, networking, scholarships, education, data, awards, and more. Visit their website for more information, or follow them on social media, including Facebook and Instagram.
Customer reviews and mentions posted on social media can have a wildfire effect, even more so than traditional word-of-mouth. Creating and maintaining a recognizable and consistent social media presence builds trust and loyalty. Convenience is vital when soliciting customer reviews.
By combining Translog’s long-standing reputation with Crucible Coachworks’ evolving social media presence, the shop is a unique hub for Porsche enthusiasts and custom car lovers alike. Moreover, Ryan introduced content creation skills that launched Translog’s social media presence, leading to the creation of Crucible Coachworks.
Use your website, social media, and in-shop signage to remind customers about the referral program. Social Media Marketing Social media platforms offer auto repair shops a dynamic way to connect with both current and potential customers. Post content across platforms that educates, entertains and informs your audience.
The Federal Trade Commission works to promote competition and protect and educate consumers. Follow the FTC on social media , read consumer alerts and the business blog , and sign up to get the latest FTC news and alerts. The full text of the rule will be published shortly in the Federal Register.
This oil can clog the Diesel Particulate Filter and restrict the flow of exhaust gases. On the intake side, the air filter may fail due to excessive pressure differential that rips the filter media from the frame. Before the engine is started, the turbocharger should be pre-lubricated with a large syringe in the oil supply line.
Usually, I write these things in an educational format, but this time I will mix a little storytelling with some education. Usually, I write these things in an educational format, but this time I will mix a little storytelling with some education. In direct mail, you’re promoting an oilchange special.
Services Offered: Determine the specific repair and maintenance services youll provide, whether general repairs, brake work, oilchanges, or advanced diagnostics. Use a mix of traditional advertising (local newspaper ads, direct mail) and digital channels (social media, a professional website, and search engine optimization).
Our focus has shifted towards leveraging more digital strategies such as Search Engine Marketing (SEM), Google My Business Pages, Google AdWords, social media platforms, QR Codes, and our website to connect with our audience effectively, Trula explains. I know it might sound cheesy, but we want to touch the lives of our customers.
Our focus has shifted towards leveraging more digital strategies such as Search Engine Marketing (SEM), Google My Business Pages, Google AdWords, social media platforms, QR Codes, and our website to connect with our audience effectively, Trula explains. I know it might sound cheesy, but we want to touch the lives of our customers.
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