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Gen Z showing interest in collector cars

Auto Service World

. “The next generation of car enthusiasts is here, creating a vibrant market for us to help enthusiasts protect, buy, sell and enjoy their special vehicles,” said McKeel Hagerty, CEO and chairman of Hagerty. ” The survey polled more than 2,000 Americans.

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4 Ways the Internet of Things Is Transforming Automotive Technology

Automotive Training Centre

It constantly evolved from Henry Ford’s introduction of the assembly line to Tesla’s development of electric vehicles. IoT, the network of interconnected devices that communicate and exchange data, is revolutionizing how we drive, maintain, and interact with our vehicles.

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From the editor: This in-car song list is music to our ears

Auto Remarketing

The senior editors of this media property ping each other multiple times daily. Our behavior made new insights from DTS highlighting the top songs users listened to in their vehicles last year even more intriguing. And no doubt, many other drivers get their music or other media content going straightaway, too. We sure do.

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Dominating Marketing Metrics: Is Your Marketing Working?

Shop Marketing Pros

A low average estimate can be caused by factors like not inspecting every vehicle, not having enough service advisors, or whoever is responsible for writing the estimates just being lazy. Impressions – because social media is primarily about know, like, trust – and brand building, you want eyes on your content.

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Navigating the AI Era: Is Your Car Dealership Ready to Thrive or Fade Away?

AutoSuccess

They have a plan to turn dealers into bigger service centers and deliver vehicles after completing the transaction online. Manufacturers align with consumers, prioritizing a 100% online experience, minimizing human interaction. We reside in a tech-dependent world. This transformation is ongoing. Salespeople are desperate for great leadership.

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Using Signage to Educate Your Customers

Automotive Management Network

Digital media, because it stimulates multiple senses, tends to be more engaging and memorable than a picture or a diagram too. It can: Give comparison information – Your digital media can compare and contrast different products or services, giving the pros and cons of each. Marketing can both educate and entertain and should.

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Marketing Strategies for Auto Repair Shops

Automotive Management Network

Use your website, social media, and in-shop signage to remind customers about the referral program. Divide your email list into different groups, based on factors like service history, frequency of visits, or specific vehicle types. Post content across platforms that educates, entertains and informs your audience.