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Tune into the Enhanced Media portion of the November issue of Jobber News to hear more from Shannon Black, manager of Motorcade’s St. Choose your preferred platform: Spotify Apple Podcasts Amazon Music Google Podcasts iHeartRadio Buzzsprout Deezer The post Enhanced Media: 2024 Jobber of the Year winner, Motorcade St.
The importance of embracing social media and tips from those who are succeeding The post <span style=color:#ff0000>From the Magazine:</span> Social media and the aftermarket appeared first on Auto Service World.
Thanks for tuning into the enhanced media segment from the Fall issue of EV World. We dive deeper into a conversation between managing editor Adam Malik and Vision Mobility’s principal consultant James Carter.
But the bottom line is to be authentic The post What types of videos should you create for social media? There's a case for and against creating do-it-yourself content in your shop. appeared first on Auto Service World.
Thanks for checking out the Enhanced Media portion of the CARS December 2023 issue. We’re bringing you more from Mike Howard, manager of garage operations at Art Turney’s Garage, the winner of the 2023 Shop of the Year.
New research from Qualtrics, an experience management company, highlighted the critical connection between customer experience, loyalty and spending. Stay responsive to customer needs: Leverage insights from surveys, reviews, and social media to identify shifting expectations and adapt swiftly.
This eliminates the need for storage space, reduces upfront costs, and makes it easier to manage your business from virtually anywhere. This knowledge of inventory management, parts compatibility, and customer service will set you apart from competitors who may lack this expertise.
Babcox Media announces the promotion of Mike Maleski and Brandi Gangel to co-presidents, as well as the addition of Sam Littman as director of finance & operations. Maleski joined Babcox Media in 2016 after a successful career in media and sports, including leadership roles at The Cleveland Plain Dealer and the Cleveland Cavaliers.
It’s practical,” said Isaac Rodell, manager for Worldpac Training Institute’s alternative fuels training program, of FCEVs. But the problem is infrastructure, he noted during a meeting with media members at the event. Your energy efficiency is there and you’re no longer restricted by just the battery range.
There is growing pressure on smaller service shops to adapt and invest in their workforce or face the risk of being acquired by larger players in the industry, he said at last year’s Worldpac Supplier and Training Expo in Nashville during a meeting with media members. Consolidation cant be avoided theres going to be more, Cushing said.
Discover how to simplify your social media strategy with tools like Meta Business Suite and Canva, optimize your website performance with SEMrush and Google Analytics, and create better customer engagement with NFC tap technology and HiHello digital business cards.
There are several ways that social media marketing can help your auto shop. Establishing a social media profile, like on Facebook or Instagram, allows customers to leave an excellent review, instantly showing potential customers what a significant business you are. Most younger customers use social media daily.
Simply signing up to a social media platform for your videos isn’t enough. Auto repair and marketing experts observed that the right kind of content needs to be on the right platform. There are two styles to go with: Long-form and short-form videos.
Social media is one of the most powerful tools for your auto repair shop, but if you’re not taking full advantage of it, you’re missing out. Why Social Media is Non-Negotiable for Your Auto Repair Shop Social media isn’t just a “nice-to-have” anymore; it’s essential. The shop isn’t clean enough.
Enright is extensively active on social media, posting multiple videos daily. He recommended creating videos that show your uniqueness and put them on social media and your website especially if you have a careers page. Chris Enright is a one-man operation. People see all corners of his shop, his tools and his business philosophy.
Streamlined Communication With Customers Technology simplifies how you interact with customers, helping you manage inquiries, appointments, and updates more effectively. Customer management software can automatically remind customers about upcoming appointments or when routine maintenance is due.
Wouldn’t it be nice if software could eliminate the day-to-day management of your vehicle repair shop, while unlocking your shop’s full financial potential? Go Under the Hood of Identifix Shop Manager Identifix has done it again! Identifix Shop Manager enables you to maximize the amount of money made on each vehicle repair.
Discover fresh ideas for social media, event hosting, and campaigns that’ll keep your shop top-of-mind all year. 55 Mile Per Hour Speed Limit Day (00:19:58) Suggests creative social media engagement ideas around the 55 mph speed limit day.
Hanon added that the facility will be the company’s first North American location to produce electric scroll compressors, which are essential components for thermal management in hybrid and battery electric vehicles. Depending on customer demand, the facility can produce up to 900,000 electric compressors annually, the company said.
Listen to what they say through feedback, surveys, reviews, and social media. Equip yourself with robust inventory management software that acts as your GPS in this competitive landscape. It demands strategic, data-driven inventory management. Your inventory decisions should be a direct response to what consumers are demanding.
Plan Your finances strategically Financial planning is critical for managing startup costs, operational expenses, and long-term investments. Efficient inventory management is also essential; maintaining excellent stock levels reduces costs while ensuring you can meet customer demand.
All dealership operations should be optimized for efficiency, from inventory management to sales processes. Using modern customer relationship management (CRM) systems can help automate tasks, track customer interactions, and streamline communication between departments.
The commitment of the administration, staff and students is inspiring and impressive,” said Tina Davis, senior marketing manager for WIX Filters. WIX Filters and O’Reilly Auto Parts are sponsors of the national award in conjunction with Tomorrow’s Technician, a Babcox Media property dedicated to automotive students.
A panel discussion explored ways that tasks like responding to customer reviews, sending out surveys and posting on social media can all … The post How AI can help with those mundane tasks appeared first on Auto Service World.
By leveraging Dealer Teamworks patented MPOP technology, the platform automatically produces a comprehensive suite of engaging assets, including display ads, social media ads, website pages and banners, and connected TV (CTV) ads from an extensive library.
. “ATI brings together the industry’s most influential decision-makers from across the automotive ecosystem, including dealers, OEMs, entrepreneurs and media,” said April Rain, chief magic officer of Digital Rain and ATI event manager. ATI thanks our media partners, Automotive Ventures and AutoSuccess magazine.
With the rise of the internet and social media, the impact of a dealership’s reputation has been magnified, making it more critical than ever to maintain a positive image. Job seekers will likely look elsewhere if you’ve got a history of complaints about management or shady practices.
The program inspires people while recognizing the hard work and passion of students and teachers across the country,” explained Tina Davis, senior marketing manager for WIX Filters. We’re all very excited to encourage students’ commitment to this industry.” “The
managing director (Canada) of global automotive data firm Eucon. He has been advising the North American automotive industry for over a decade and is a frequent conference speaker and media commentator. Companies such as CCG and Fix Auto will allow repair shops the benefits of scale that will be critical for future success.
When designing media plans, dealerships should consider both upper funnel and lower funnel advertising strategies. With integrated customer relationship management systems, dealerships can now gain unprecedented insights into their VDP performance.
Babcox Media announces the promotion of Mike Maleski and Brandi Gangel to co-presidents, as well as the addition of Sam Littman as director of finance & operations. Maleski joined Babcox Media in 2016 after a successful career in media and sports, including leadership roles at The Cleveland Plain Dealer and the Cleveland Cavaliers.
How to Find Jobs : Network with local performance shops, attend car shows and racing events, and showcase your passion and knowledge online through forums and social media. You can work on fleet vehicles or manage your work bay within the garage. Consider specializing in the world of performance and racing after auto mechanic school.
Shop Management Software: A robust shop management system can automate scheduling, inventory tracking, invoicing, and customer communication. Having the proper auto shop management software reduces administrative burdens and minimizes errors. Tool Management : Implement a tool-tracking system to prevent loss or misplacement.
From CRM point-of-sale systems to social mediamanagement and digital video inspections, AAPEX covers the full spectrum of modern service shop needs. The diversity of training is remarkable. The training sessions cater to service advisors, shop owners, and technicians, broken into three distinct categories for focused learning.
From CRM point-of-sale systems to social mediamanagement and digital video inspections, AAPEX covers the full spectrum of modern service shop needs. The diversity of training is remarkable. The training sessions cater to service advisors, shop owners, and technicians, broken into three distinct categories for focused learning.
This includes social media posts, CRM texts, and other marketing materials. On social media, they showcase their expertise with before-and-after videos of full truck repair kits, or ReKits, and behind-the-scenes employee profiles, giving customers a deeper connection to the team behind the service.
From CRM point-of-sale systems to social mediamanagement and digital video inspections, AAPEX covers the full spectrum of modern service shop needs. The diversity of training is remarkable. The training sessions cater to service advisors, shop owners, and technicians, broken into three distinct categories for focused learning.
It often signifies deeper issues within the workplace, such as poor management, inadequate compensation, or a toxic work culture. Websites like Glassdoor, Indeed, and even social media platforms can provide insights into the experiences of current and former employees.
This writing focuses on social media posts and does not address social media advertising which is a whole topic in itself. The key point of social media postings is to keep them ‘social’. Also, social media postings must be kept up. That being said social media can be very effective at customer relationship building.
Moreover, soft skills such as customer service, time management, and attention to detail are vital. You must understand business licensing, insurance, marketing, and customer relationship management. Familiarizing yourself with these practices enhances your skill set and appeals to environmentally conscious customers.
Your website, Google Business Profile, and the shops social media presence all shape that first impression. A well-managed profile builds trust to help potential customers consider contacting you. Theyll go deeper, checking your social media to see what kind of experience they can expect at your shop.
Event will be held September 14th through the 17th in Las Vegas DRIVE is delighted to announce that Babcox Media has been chosen as the Official Media Sponsor for the upcoming DRIVE EXPO, set to take place from September 14-17 at the beautiful Westgate Hotel & Casino in Las Vegas, Nevada.
The Power of Authentic Social Media Strategy in Dealership Marketing Consider a Ford dealership that recently went viral for their organic social content. Creating an Effective Automotive Social Media Advertising Plan The key is developing a full-funnel strategy that combines your store’s real personality with a strong marketing plan.
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