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Ways to pay will continue to be an area of growth, as higher demands will be put on auto repair shops to offer consumer credit options, easy monthly payment plans and affordable financing to help manage rising repair costs. Building trust and creating convenience through technology is the successful path toward empowering consumers.
The AAPEX show has become a cornerstone for service professional training over the past decade, and Joe’s Garage stands as the centerpiece, drawing service professionals from across the industry. The training sessions cater to serviceadvisors, shop owners, and technicians, broken into three distinct categories for focused learning.
The AAPEX show has become a cornerstone for service professional training over the past decade, and Joe’s Garage stands as the centerpiece, drawing service professionals from across the industry. The training sessions cater to serviceadvisors, shop owners, and technicians, broken into three distinct categories for focused learning.
The AAPEX show has become a cornerstone for service professional training over the past decade, and Joe’s Garage stands as the centerpiece, drawing service professionals from across the industry. The diversity of training is remarkable.
This includes social media posts, CRM texts, and other marketing materials. Make sure it highlights your concierge-level services with professional design and compelling messaging to attract the right clientele. Social media: Dont just post generic car tips. Instead of saying, How can I help you? wed say, I can help you.
Your website, Google Business Profile, and the shops social media presence all shape that first impression. It shows customers your location, business hours, services, and most importantly, your reviews. A well-managed profile builds trust to help potential customers consider contacting you.
Instead of overwhelming them with long lists of necessary repairs, Eddie took a new approach: breaking down recommendations into manageable, prioritized steps. For shop owners looking to improve ARO, consider: Training serviceadvisors to use a needs-based selling approach. Remember that customers are not technicians.
Let’s look at the impact serviceadvisors and BDC reps have on your store. By contrast, your serviceadvisors can see 30 or more, and one BDC rep can speak with many more! This makes your serviceadvisors and BDC team the most important customer relations representatives in your dealership.
A majority of customer education is the responsibility of the serviceadvisors in your shop. You can help your serviceadvisors do their job, however, by using signage to educate your customers while they are waiting for service. Greater understanding makes it simpler for the customer to approve service work.
Do your social media posts show people the heart of your business and team? Are you taking pictures and videos and sharing them on your website and social media? Are you using your CRM and shop management software to its fullest? You have more techs, more serviceadvisors, and more bills to pay. Do you give back?
Start by informing your managers, serviceadvisors, and technicians about the process. Put your process on your website, post it on your social media channels, and include it in all your other auto shop marketing materials, like video podcasts. Ask them to use it as their framework going forward.
You need to tell people about what’s happening in your shop and in your lives through social media. Celebrate birthdays, work anniversaries, and important life events on social media. Go look at your serviceadvisors and technicians and truly look at how they’re dressed and groomed. That’s because it works.
“To say we are excited to take home our first Platinum award is an understatement,” said Jacob Massengill, Marketing Manager for Autoshop Solutions. They recognize and celebrate excellence in websites, videos, mobile, social media, animation, marketing, and podcasts. They value honesty and building client relationships.
Zach is a serviceadvisor for Wrench. Sam is a ServiceAdvisor with Wrench. Fun Fact about Trent: He has a theater degree (which has come in handy when the office needs someone for social media). He is known for his exceptional customer service and always works with an outstanding air of professionalism.
Jones cares less about your labor rate and more about how your serviceadvisor greeted her than we want to believe. Have your serviceadvisors received professional training? Customers care about value, not about price. Remember, price is what we pay, value is what we get.
Watch a 6 min demo video Schedule a discovery call menu The Biggest Mistakes Being Made in Your Auto Repair Shop Marketing Automotive Management , Leadership , Marketing Introduction We’re coming up on June, and I was tasked with writing this article. WIS and TIS get replaced with Quickbooks and a shop management system.
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