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A Guide to Upselling as After Auto Mechanic School

Automotive Training Centre

For many new mechanics, transitioning from the technical focus of the automotive school to the customer-centric environment of the auto service industry can be daunting. This is where the mechanic’s role transcends from a mere service provider to a trusted advisor. It can benefit both the mechanic and the customer.

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Can You Still Create Original Content in 2024?

Shop Marketing Pros

Whether you’re writing a blog, recording a video, or sharing a post on social media, let your personality shine through. Turn that blog into a video, break it into bite-sized posts for social media, or use it as a topic in your email newsletter. Whether it’s a blog, video, or social media post, your voice is what makes the difference.

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Mobile Mechanic Software: 7 Benefits for Auto Shop Efficiency

Solera

Mobile mechanic software provides automotive repair technicians with an innovative approach to traditional diagnostic and repair processes. Integrate mobile mechanic software into your auto repair shop to boost overall efficiency, enhance your bottom line, and improve customer satisfaction.

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Marketing Auto Repair to College Students

Shop Marketing Pros

She shares her conversation with Lucas Underwood, owner of L&N Automotive, who plans to send direct mail to college students offering a free oil change every other oil change they pay for. Thank you to our friends at RepairPal for this episode.

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Your Post-Summer Business Strategy for a Profitable Fall

AutoShopOwner

As summer days come to an end and we transition into fall, it’s the perfect time for mechanic shop owners to ramp up their business strategies to increase sales. Encourage them to make an appointment for tire rotations, oil changes, and brake checks. Now’s the time to focus on attracting them back in!

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Selecting the Right Oil for your Customers Engine

Brake & Front End

The simple oil change is often the most contentious. No matter what they drive, your customers may think that oil is oil. Today’s synthetic oils can offer longer oil change intervals provide high resistance to chemical breakdown and may be more cost effective. Thanks for watching.

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Selecting the Right Oil for your Engine

Tomorrow's Technician

The simple oil change is often the most contentious. No matter what they drive, your customers may think that oil is oil. Today’s synthetic oils can offer longer oil change intervals provide high resistance to chemical breakdown and may be more cost effective. Thanks for watching.