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How To Brand Your Auto Repair Shop as a Concierge Repair Shop

Shop Marketing Pros

Think of it like this: youre no longer just a mechanic. This includes social media posts, CRM texts, and other marketing materials. Make sure it highlights your concierge-level services with professional design and compelling messaging to attract the right clientele. Social media: Dont just post generic car tips.

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Dominating Marketing Metrics: Is Your Marketing Working?

Shop Marketing Pros

A much-needed movement has been happening across our industry for some years now, and that’s the movement of shop owners from being mechanics who just happen to own a business to being businessmen who just happen to be technically proficient at fixing cars. How will you know which actions taken are the ones responsible for the improvements?

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How To Market Around The Slow Times In Auto Repair

Shop Marketing Pros

Do your social media posts show people the heart of your business and team? Are you taking pictures and videos and sharing them on your website and social media? You have more techs, more service advisors, and more bills to pay. There will be potential customers passing through who may need services!

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How To Make Your Brand Stand Out From Your Competitors

Shop Marketing Pros

You need to tell people about what’s happening in your shop and in your lives through social media. Celebrate birthdays, work anniversaries, and important life events on social media. Go look at your service advisors and technicians and truly look at how they’re dressed and groomed. That’s because it works.

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The Biggest Mistakes Being Made in Your Auto Repair Shop Marketing

Shop Marketing Pros

You know how people don’t trust mechanics? They watch Dateline NBC, or they grew up with their father telling them they can’t trust mechanics. You Hire The Local or Cheapest Option Before becoming Shop Marketing Pros, my agency was a generalist agency, 5 Stones Media. Guess what… It’s the same with marketing.

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Labor Day 2022

Wrench

Zach is a service advisor for Wrench. He is always willing to go above and beyond to get actual mechanic work secured for fleet jobs instead of just oil changes and diagnostics. Sam is a Service Advisor with Wrench. Alex is a service advisor on the Wrench team. Thank you for all that you do!"

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Guide to Year-Round Dallas Auto Repair

Driver's Edge

The last thing you want is to be stranded due to a mechanical issue. Look for certifications from reputable organizations such as the National Institute for Automotive Service Excellence (ASE), and check customer reviews on platforms such as l Google, Yelp, and social media. How often should you bring your car to the mechanic?