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Nominations Now Open for 2025 Mentorship Award

Brake & Front End

In partnership with NAPA, ShopOwner, the Babcox Media brand serving professional independent automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotive service industry.

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Nominations Now Open for 2025 Mentorship Award

Tomorrow's Technician

In partnership with NAPA, ShopOwner, the Babcox Media brand serving professional independent automotive shop owners, is seeking to recognize and celebrate the vital role of mentorship in the automotive service industry.

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My Father’s Shop To Award Tools To Schools

Tomorrow's Technician

From October 16 through October 22, high schools, technical centers and colleges in the Continental United States can be nominated to receive one of five automotive testing kits, valued up to $5,600. Buckley is an ASE Certified Service Advisor, Master Tech, and AMI Master – AMAM & AMEV. Worth area in Midlothian, TX.

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Boost Your Shop’s Performance with AAPEX Training Opportunities

Brake & Front End

The AAPEX show has become a cornerstone for service professional training over the past decade, and Joe’s Garage stands as the centerpiece, drawing service professionals from across the industry. The training sessions cater to service advisors, shop owners, and technicians, broken into three distinct categories for focused learning.

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Dominating Marketing Metrics: Is Your Marketing Working?

Shop Marketing Pros

A much-needed movement has been happening across our industry for some years now, and that’s the movement of shop owners from being mechanics who just happen to own a business to being businessmen who just happen to be technically proficient at fixing cars. At Shop Marketing Pros, we tend to work with the best of the best shops.

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The Biggest Mistakes Being Made in Your Auto Repair Shop Marketing

Shop Marketing Pros

They have technical classes, management classes, and marketing classes. I see shop owners who no longer turn wrenches taking technical classes and bypassing marketing classes. You Hire The Local or Cheapest Option Before becoming Shop Marketing Pros, my agency was a generalist agency, 5 Stones Media. Yeah, she’s that good!