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Navigating the Current Economy and Elevating Your Auto Repair Shop

AutoFix

While challenges are present, they also bring opportunities to fine-tune operations and provide exceptional service to stand out in a competitive market. Service Advisors: Selling With Their Own Wallet One critical aspect of running a successful auto repair shop is ensuring that your service advisors are not selling with their wallets.

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How To Answer Customer Ride Control Questions

Brake & Front End

If you just sell them shocks and struts, you are asking the customer to exchange money for a parts and service. Presenting your customer with inspection results and benefits of replacement will sell the job without even asking for the sale. Advising and educating a customer about the condition of their car or truck is easy.

Education 100
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How To Market Around The Slow Times In Auto Repair

Shop Marketing Pros

100% of cars get inspected, 100% of the findings are quoted, and 100% of the quote is presented to the client. You have more techs, more service advisors, and more bills to pay. The other thing you want to think about before trying to market around the slow times is, are your business practices solid ? Are you profitable?

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Charging Premium Prices

Institute for Automotive Business Excellence

For example, what if your service advisor isn’t selling well or providing 5-star review worthy customer service? Get them in , the industry’s best service advisor training and watch as your service advisor begins to sell well and provide top customer service!

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The Biggest Mistakes Being Made in Your Auto Repair Shop Marketing

Shop Marketing Pros

In direct mail, you’re promoting an oil change special. Your billboards talk about your 30 years of service and ASE certifications. The most common phone skills issues we hear when listening to calls include: The service advisor sounds grumpy or hurried when answering the phone. See the bullet point above.